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CRM August 27, 2003 Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM November 3, 2003 Ginger Conlon |
Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be? |
CRM March 1, 2004 Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM March 2012 Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM March 25, 2011 Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM July 2003 Martin Schneider |
Getting IT Together Integration is a four-letter word in the world of CRM, but it doesn't have to be. What follows are the real issues behind integrating CRM solutions with an enterprise's existing systems, and how to simplify what could otherwise grind CRM initiatives to a halt. |
CRM April 2003 Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM November 13, 2013 |
Engagor Integrates with Salesforce, Desk, and Zendesk to Simplify Social Lead Generation Engagor's integration with leading CRM applications enhances sales and customer service processes through social channels. |
CRM October 2013 Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM April 2012 Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM March 2003 Ginger Conlon |
A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack. |
CRM July 2003 Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM January 2006 Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM August 1, 2003 Ginger Conlon |
What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value. |
CRM November 2014 Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CRM November 18, 2011 |
New Maximizer CRM 12 Goes Mobile and Social New release also contains expanded business intelligence functionality. |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM March 28, 2014 Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CIO February 1, 2002 Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CFO March 17, 2003 Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM March 3, 2003 Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
CRM January 21, 2005 Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM October 2004 Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM September 19, 2014 Bryan Collins |
The Zen of a Connected Business Six benefits of integrating CRM and enterprise resource planning. |
CRM December 2014 Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM May 2, 2005 Phillip Britt |
Making Use of Analytics Analysis is an increasingly important part of CRM, yet it's misunderstood by many executives. Here are tips on how to use business intelligence. |
Bank Technology News February 2002 Louise West |
Good News for CRM and Outsourcing Vendors Despite the economic slump, banks in Europe are still prepared to spend on certain areas of IT... |
CRM September 2, 2011 Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM January 2007 Jim Dickie |
Nobody Can Stop the Shopping The CRM watchwords in the new year may well be shop till you drop. Many companies will continue to purchase additional technology throughout 2007, despite previous large-ticket expenditures. |
CRM March 2007 Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM July 2014 Barton Goldenberg |
Forging the Next CRM Frontier Integrated technologies hold great promise for the future of CRM. |
Wall Street & Technology March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
Inc. January 2007 Michael Fitzgerald |
CRM Made Simple New software to supercharge your sales. |
CRM July 2012 Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CRM September 2015 Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM September 2003 Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM March 2003 Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM July 2006 Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM August 2010 William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM October 2010 Lauren McKay |
A CRM Showdown in Times Square Executives from four of the industry's top vendors share the same stage - but not the same views. |
CRM December 2003 Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
Bank Technology News June 2001 Jan Jaben-Eilon |
Looking for Payback from CRM For banks, good CRM starts with a good business culture... |
CRM December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM August 4, 2015 David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM August 2003 Martin Schneider |
Balancing Act No longer do companies have to choose. It is now possible to use CRM to increase productivity and build relationships in all customer-facing areas of the business. |
CRM May 23, 2011 |
Convergys Releases Convergys CRM Powered by Microsoft Dynamics CRM 2011 The solution is geared toward global utility and telecommunication providers. |
CRM October 2013 Paul Korzeniowski |
CRM and Knowledge Management: Balancing Information and Insight Companies are tying KM systems into CRM solutions to maximize understanding and use of internal resources, but the process can be onerous. |
CRM October 2003 Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |