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Entrepreneur
September 2004
Melissa Campanelli |
Double Play Could sending a paper catalog to customers boost your e-commerce business?   |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
August 2003
Ginger Conlon |
A Powerful Mix Creativity mixed with technology is certainly an influential sales tool. Another powerful tool in CRM is the blend of responsibility, accountability, and productivity. No CRM initiative is complete without it. |
Search Engine Watch
January 7, 2002
Danny Sullivan |
Google Launches Catalog Search In December, Google rolled out a completely unexpected offering: Google Catalogs. The new service allows you to search through the contents of catalogs from over 600 companies... |
CRM
October 2006
Bannan & Ellison |
The 2006 Elite Enterprise Suite CRM: Glenmede Trust Company... Midmarket Suite CRM: Pacific Coast Feather... SMB Suite CRM: POS Supply Solutions... etc. |
CRM
November 3, 2003
Kent Zimmerman |
Mastering Multichannel CRM The director of e-commerce at Finish Line explains how linking the retailer's sales channels improved customer service. |
The Motley Fool
November 17, 2004
Kelvin Taylor |
eBay's Very Merry Catalog Online auction house eBay goes the traditional marketing route for the holidays. Investors seem to think eBay's heading for a strong holiday shopping season. |
AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web. |
CRM
May 2003
Ramin Ganeshram |
Get With the Program Companies that ignore the culture change required for any CRM initiative to succeed do so at their peril. Here's how culture relationship management facilitates CRM. |
Reason
April 2009
Damon W. Root |
Briefly Noted: Marketplace of Ideas The history of mail-order shopping. |
CRM
July 14, 2015
Javier Peralta |
Choose the Right CRM Solution for Your Small Business Mobility, flexibility, and automation will help you get the most out of your system. |
CRM
February 2008
Jessica Sebor |
CRM Gets Serious With customer loyalty an ever-more-fleeting commodity, businesses must deliver consistent - and consistently high-quality - service. In the five stages that define CRM maturity, is your company among the leaders? Not knowing means you're not there yet. |
CRM
August 2003
David Myron |
6 Barriers to CRM Success And How to Overcome Them If Gartner's claims are accurate that about 50 percent of CRM implementations fail, and if Aberdeen Group is correct that in 2002 the CRM market reached $13.4 billion, then companies flushed about $6.5 billion down the toilet last year alone. |
CRM
February 2004
Jason Compton |
Expert Advice No one should be better at using CRM than CRM vendors themselves. Here, they reveal their inside strategies. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
This Old House
Lynn Ocone |
The Catalog Connection It's not too soon to order seeds and live plants for the spring. |
CRM
October 2003
Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |
CRM
December 2005
Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
CRM
September 2003
Compton & Ullman |
The 2003 CRM Elite There is one thing that every company wants from its CRM initiative: results. Our inaugural CRM Elite awards showcase six companies that know how to get them. |
AFP eWire
September 19, 2005 |
Direct Response in the Time of Katrina, Public Scrutiny With the impact of Hurricane Katrina, increasing amounts of mail and diminished public trust of the charitable sector, direct-response fundraising faces more challenges than ever before. |
CRM
September 2005
Karen Bannan |
12 Tips for Generating Rich Data Business intelligence (BI) applications have come a long way over the past 10 years. Here, a guide to uncovering the bounty buried in your data warehouse. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
The Motley Fool
December 29, 2006
Elliott Orsillo |
The Catalog King Williams-Sonoma faces various challenges, including increased competition and unfavorable macroeconomic conditions, but its commitment to being the catalog king, its shareholders, and a strong balance sheet may enable them to weather the storm. |
AFP eWire
January 17, 2006
Geoff Peters |
Best Practices in Direct Mail Fundraising, Part II Direct response is both art and science, and as such, trends and hot ideas tend to flood the marketplace suddenly, and then recede just as quickly. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
July 2004
Emmy Favilla |
Schooled in CRM An increasing number of universities are offering courses and degree programs in CRM that educate current and future executives on the hottest customer-focused strategies. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
Home Toys
December 2005
Brandi Browning |
How a Customer Relationship Manager for Microsoft Office Can Turn Your Small Business Into a Productivity Powerhouse The benefits of a Customer Relationship Manager (CRM) do not stop with just the needs of the customer -- it adds value to the business as a whole. |
The Motley Fool
August 26, 2004
Rick Aristotle Munarriz |
Up the Creek These days, specialty retailer Coldwater Creek is clearly wanted. Gross margins are higher, and it's also growing sales from its website despite the reduction in catalog mailings. |
