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AFP eWire
September 19, 2005
Geoff Peters |
Best Practices in Direct Mail Fundraising Direct response is both art and science for charities, and as such, trends and hot ideas tend to flood the marketplace suddenly and then recede just as quickly.   |
AFP eWire
June 14, 2004 |
Letters Needed on New Postal Service Regs---Write Now! The proposed USPS rule would change the guidelines for sending charitable solicitations and would no longer permit charities to distribute letters with dual purposes (education and fundraising). Deadline for letters to refute the exclusive purpose regulations is June 18, 2004. |
AFP eWire
January 14, 2008 |
Direct-Mail Donors Still Dwindling The number of donors responding to direct mail has continued to dwindle, even as overall revenue growth has increased slightly. |
| AFP eWire |
Canadian Charitable Giving Rises by 7 Percent in 2004 Canadian charities saw their fundraising increase by more than 7 percent in 2004, according to a new survey. |
AFP eWire
March 14, 2005 |
Be Prepared for Postal Rule Change on Personal Information A new United States Postal Service (USPS) rule regarding the use of personal information in solicitations will go into effect on June 1, 2005. Charities should review their mailing and the rule's guidelines. |
AFP eWire
April 24, 2006 |
Survey Shows Hurricane Relief Had Little Impact on U.S. Giving Most Americans who gave money to help victims of the Katrina and Rita hurricanes also contributed to all of their normal charities as well, according to a survey. |
AFP eWire
August 28, 2006 |
New Study Examines How Donors Give Online During Disasters A new study examines how donors give online to help support disaster relief efforts and provides guidance for charities seeking to raise funds online. |
AFP eWire
May 2, 2005 |
Postal Rule Changed to Protect Nonprofit Use of Personal Information After a year of lobbying by a coalition of nonprofit organizations, the United States Postal Service (USPS) has amended its new rule to allow charities to use personal information in solicitations sent via Nonprofit Standard mail. |
AFP eWire
July 21, 2014 |
Fundraising Professional Hail New York Case Settlement, Encourage Donors to Take Wise Giving Steps The Association of Fundraising Professionals applauds the recent investigation by the New York State Attorney's General Office into the Disabled Veterans National Foundation, calling it a victory for ethical charities and fundraisers. |
AFP eWire
September 18, 2012 |
Finding the Right Date for Year-End and Holiday Appeals An AFP member asked on the open forums about when it might be too late to send a year-end, holiday direct mail appeal. Here are some of the responses and insights provided by members. |
AFP eWire
January 17, 2006
Geoff Peters |
Best Practices in Direct Mail Fundraising, Part II Direct response is both art and science, and as such, trends and hot ideas tend to flood the marketplace suddenly, and then recede just as quickly. |
AFP eWire
June 8, 2010
Jonathon Grapsas |
Direct Mail in a Digital World Despite a drop in income in Canada in 2009, cash income from direct mail still accounts for 60 percent of all onetime cash gifts and 20 percent of all income from individuals. |
AFP eWire
November 8, 2004 |
New Postal Rule Eases Restrictions on Use of Personal Information Bowing to pressure from the nonprofit sector, the United States Postal Service has changed new regulations on the eligibility of nonprofit mail which contains personal information for Standard Mail rates. |
AFP eWire
April 3, 2012 |
New Survey Looks at How Charities Are (And Are Not) Connecting With Donors in Canada Donors may surprise charities in some of the priorities they emphasize in their interactions with charities, according to What Canadian Donors Want, a new survey conducted by AFP of more than 1,000 donors across the country. |
AFP eWire
October 6, 2008 |
Direct Mail: Paying For Your Undeliverable Mail Nonprofits that are not aware of the new rules may find themselves paying first class rates on their standard mail (nonprofit discounted rate) mailings. |
AFP eWire
November 15, 2005 |
Fundraising Down Slightly Because of Hurricanes: Optimism Still Strong That Giving Will Recover by Year's End According to a survey, nearly half of U.S. charities have seen their fundraising decline because of the Gulf Coast Hurricanes and the associated relief efforts |
AFP eWire
March 31, 2009 |
Charitable Fundraising Hit New Low in 2008 Less than half of charities raised more money in 2008 than in 2007, and fundraising gains dropped significantly across the board. |
AFP eWire
July 19, 2004 |
New Strategies for Bequest Solicitations Charities should not limit their solicitations for bequests (often known as "legacy solicitations") to the traditional group of wealthy donors, a new study advises. |
AFP eWire
July 14, 2008 |
In Weak Economy Loyalty is Stable Currency Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, according to a new report. |
AFP eWire
October 2, 2012
Britt Brouse |
The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind. |
AFP eWire
September 2, 2008 |
Presidential Campaigns Have Little Impact on Direct Mail Fundraising While charities are facing numerous challenges in the current fundraising environment, the presidential election isn't one of them, according to a new research report. |
AFP eWire
August 11, 2009 |
A Crisis is a Terrible Thing to Waste As a result of the tough economic climate, many organizations are drastically cutting back their fundraising programs. |
AFP eWire
January 28, 2008 |
New AFP-Funded Research Compares U.S., Japanese Fundraising A new study examines the extraordinary growth in the Japanese charitable sector, what fundraising methods are most popular in Japan, differing views on giving and how North American fundraisers can approach Japanese donors. |
AFP eWire
December 1, 2008 |
Reminder: New Postal Service Mailing List Requirements in Effect As of Nov. 23, the United States Postal Service now requires address lists for standard mail to be cleared of incorrect addresses every 95 days, rather than every 185 days as previously required. |
Entrepreneur
June 2005
Kim T. Gordon |
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. |
AFP eWire
January 17, 2006 |
Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing. |
AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. |
AFP eWire
January 30, 2006 |
Corporate Contributions Up in 2004 Corporate giving to non-profits and charities increased by 22% from 2003 to 2004, according to an annual survey. |
AFP eWire
October 19, 2010 |
Study Shows Direct Mail is a More Important Driver to Online Giving than Online Communications More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal. |
AFP eWire
May 4, 2006 |
Postal Service Proposes More Rate Increases in 2007 While charities just began feeling the impact of the last rate case, the USPS has filed yet another Omnibus Rate Case, proposing to raise postage rates again by 8.5% on average, including a $0.03 increase in the price of a first class postage stamp. |
AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. |
AFP eWire
January 20, 2004 |
Anti-Spam Law Expected to Have Little Impact on Charities While some questions remain regarding its implementation, the Can-Spam bill (S. 877) signed by President Bush late last year should have little impact on most charities. |
AFP eWire
May 10, 2011 |
More People Donating Online, Say Fundraising Costs a Key Concern A new study shows that more donors from every age group are going online to make a donation, and they are increasingly sensitive to over-solicitation and fundraising costs. |
AFP eWire
March 26, 2007 |
Charities See Significant Fundraising Increases in 2006 Nearly seven in ten charities raised more money in 2006 compared to 2005, and almost a quarter of charities saw fundraising increases of 50% or higher, according to a survey. |
AFP eWire
September 11, 2013 |
Year-end Appeal Checklist Maya Gasuk is a senior consultant at West Wind Consulting Strategies in Fund Raising LLC, a firm dedicated to helping nonprofits. She still uses a checklist for every mail project she is involved in. |
| AFP eWire |
Charitable Fundraising Takes Another Hit Just 43 percent of charities raised more money in 2009 than in 2008, marking it the worst year for charitable fundraising in a decade. |
The Motley Fool
September 28, 2006
Dan Caplinger |
Do Charitable Fundraising Right Finding donors is essential for the success of your charity. Once you've done the hard work of finding them, make sure you treat them well by giving them everything they need to obtain the tax benefits they deserve. |
AFP eWire
September 11, 2006 |
Disasters Require Greater Coordination Between National and Local Relief Providers Local nonprofits in the areas affected by Hurricane Katrina played huge roles in relief efforts, yet received very little support from the federal government or larger national charities, according to a new report. |
AFP eWire
August 22, 2005 |
Fundraising Strong in First Quarter 2005 Despite substantial gifts for the Southeast Asia tsunami, most nonrelief charities also experienced strong increases in both revenue and numbers of donors in the first quarter of 2005. Environmental organizations also performed well. |
AFP eWire
June 23, 2008 |
Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities. |
AFP eWire
January 12, 2009 |
Direct Response: Ways to Cut Costs, Not Returns Looking to tune up your direct mail campaign and trim some excess costs? Before you start loosening screws and removing parts, read this advice from a veteran direct response expert. |
AFP eWire
June 14, 2004 |
Canadian Charities Asked to Contact CRTC by June 18! This is the deadline for submitting comments to the Canadian Radio-television and Telecommunications Commission (CRTC) regarding the impact that its new telemarketing regulations will have on fundraising. |
AFP eWire
July 19, 2004 |
Despite Public Support, FTC Nixes Do-Not-Email List Some charities were preparing for a policy battle to convince the FTC to exempt charities from a do-not-email registry. However, a recent decision has made such preparations moot and left the private sector to address the issue. |
AFP eWire
September 29, 2014 |
Top Ten (Week of September 29, 2014): How to Handle List Removal Requests 6 Ideas for Dealing with "Take Me Off Your List" Requests... Millennial Givers and a Movement Approach to Giving... The No. 1 Fundraising Skill Your Board Members Need to Master... |
AFP eWire
January 8, 2006 |
U.S. Giving to Tsunami Relief Exceeded $3 Billion Approximately 25% of American households contributed a total of $2.78 billion to tsunami relief efforts. Corporations gave $340 million, and foundations accounted for $40 million. |
Entrepreneur
July 2007
Melissa Campanelli |
Postage Cramp How entrepreneurs are coping with the new postal rates. |
| AFP eWire |
54 Percent of Canadian Charitable Organizations Surveyed Say Contributions Rose in 2011 More than half of surveyed Canadian charitable organizations saw growth in charitable giving lase year. |
AFP eWire
August 7, 2012 |
Giving Slows At the Mid-Year Point: How to Respond Mid-year giving tends to be slower, and charities typically see a bump in giving as the year goes on, especially the last three months. |
| AFP eWire |
Economy Slows Charitable Giving, Fundraising in 2007 Success rates still high, but gains much lower than 2006 |
AFP eWire
November 27, 2012 |
Ten Things You Might Have Missed (November 27, 2012) Donor Stewardship:10 More Ways to Show Donors Your Gratitude... Young Supporters: 5 Things Charities Do That Turn Off Young Donors Like Me... Donor Cultivation: Isn't it Better to Give and Receive?... |
