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Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
The Motley Fool July 7, 2006 Stephen Ellis	JetBlue Telling Tales An innovative marketing campaign attracts customers and reinforces corporate culture for the avant-garde airline. Investors, take note.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
Fast Company August 2002 Christine Canabou	Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp.
Fast Company October 2010 Chuck Salter	Fiona Morrison Brands JetBlue With Whimsical Design Fiona Morrisson helps JetBlue soar above the airline industry's turbulence by merging branding and design.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
Inc. April 1, 2004 Ian Mount	David Neeleman - JetBlue JetBlue has made flying almost fun in a kind of 1950s Pan Am way.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Rebuttal Your JetBlue flight to capital appreciation is about to get delayed. The airline is selling at a stratospheric 69 times trailing earnings. There isn't enough earnings growth ahead to justify a major move upward in the stock.
Fast Company November 2003 Ryan Underwood	Meet JetBlue, Evil Corporation? In a battle over an architectural treasure, the airline's not exactly on the side of the angels.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
The Motley Fool June 29, 2004 Rick Aristotle Munarriz	JetBlue's Clever Virus Taking the edgy carrier for a test drive provides more than a passing grade.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
The Motley Fool April 5, 2004 Alyce Lomax	JetBlue's Soaring Quality Jetblue has just been ranked No. 1 in a study of airline quality. That's got to be music to the ears of air travelers -- not to mention those watching the outlook for this stock.
BusinessWeek June 14, 2004 Woellert & Zellner	Out From Under United's Wing Independence Air, formerly Atlantic Coast Airways, goes head-to-head with its former partner United Airlines Inc.
BusinessWeek March 8, 2004 Capell & Zellner	Richard Branson's Next Big Adventure He has no qualms about jumping into the tough airline market in the U.S.
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
The Motley Fool June 10, 2004 Brian Gorman	JetBlue's Flight Plan JetBlue may have a significant long-term advantage in its fuel-efficient strategy.
CRM May 1, 2007 Jessica Sebor	Gaining Altitude JetBlue implements a Web self-service solution to power customers to field their own questions and let agents focus on the human touch.
The Motley Fool September 22, 2005 Rick Aristotle Munarriz	JetBlue's Bumpy Landing The cheap chic airline skirts disaster to come out strong on the tarmac. Since the stock peaked two summers ago, revenue has soared by 80%. Getting operating margins in line to the point where they can keep up with the company's top line gains would likely result in some superior stock market gains.
CRM December 1, 2005 David Myron	Straighten Up and Fly Right A bad customer experience is only the beginning of a much bigger problem for sizeable airlines. Successful companies don't just sell products, they sell positive, personal customer experiences.
The Motley Fool January 4, 2006 Rick Aristotle Munarriz	JetBlue Still Under the Radar The cheap chic airline can't catch a break after a rival goes down. The stock is off by 22% since the summer of 2004.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
The Motley Fool June 5, 2008 Rick Aristotle Munarriz	JetBlue Clears More Sites for Takeoff Amazon.com, Hotmail, and Gmail are now onboard options for JetBlue with it's new beefed-up Wi-Fi connectivity.
The Motley Fool January 27, 2005 Tim Beyers	A Song for JetBlue Delta's low-cost carrier aims for JetBlue. Can the strategy fly?
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
The Motley Fool October 24, 2007 Toby Shute	JetBlue's Back in the Black The low-cost carrier reverses course, and results fly in the face of expectations.
Fast Company December 2001 Paul C. Judge	How Will Your Company Adapt? Charles Darwin wrote the book on natural selection: Survival of the fittest is about adaptability to a changing environment and new competitive realities. That's just what companies face today...
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.
The Motley Fool February 1, 2006 W.D. Crotty	JetBlue Seeing Red JetBlue posts its first operating loss since its IPO. The reality is that the airline business is a tough one, and it will get tougher still with discounter Virgin America ready to launch its service. Investors, take note.
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
Salon.com July 28, 2000 Elliott Neal Hester	Out of the Blue Lies in the sky: An inside look at United Airlines' abysmal service.
The Motley Fool April 4, 2006 Tim Beyers	JetBlue's Beautiful Mirage The Airline Quality Rankings are out, but not all is as it seems. There's much more here than meets the eye, even if the results look more impressive when you consider the performance of rest of the top ten. Investors, take note.