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Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
Fast Company December 2004 Alan Deutschman	The Fabric of Creativity W.L. Gore, maker of Goretex fabrics, is a strikingly contradictory company. It is a company that has kicked over the rules that most other organizations live by.
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
Fast Company October 2010 Chuck Salter	Fiona Morrison Brands JetBlue With Whimsical Design Fiona Morrisson helps JetBlue soar above the airline industry's turbulence by merging branding and design.
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
Inc. April 1, 2004 Ian Mount	David Neeleman - JetBlue JetBlue has made flying almost fun in a kind of 1950s Pan Am way.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
BusinessWeek November 24, 2003 Wendy Zellner	Look Who's Buzzing The Discounters Suddenly, the major airlines are fighting back against JetBlue, Southwest, and others.
Fast Company Lindsay LaVine	Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire For 97 years, Girl Scouts across America have participated in the cookie sales program, which has raised nearly $800 million each of the last two years. Getting your Thin Mint fix should also make you feel good about the future of women in leadership roles.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
CIO June 15, 2004 Thomas Wailgum	Selling Girl Scouts on Science Women make up 46 percent of the U.S. workforce, but only 22 percent of scientists and engineers, according to the National Science Foundation. The Girl Scouts are working with corporate and government agencies to change that.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
BusinessWeek June 14, 2004 Woellert & Zellner	Out From Under United's Wing Independence Air, formerly Atlantic Coast Airways, goes head-to-head with its former partner United Airlines Inc.
Fast Company April 2000 Rekha Balu	Change Your Mind, Grow Your Company Shred old ideas about how your industry works, urge Douglas Atkin and his colleagues at Merkley Newman Harty, a hot ad agency. In a world filled with dogma, the future of business belongs to the heretics. An example: JetBlue.
Fast Company August 2002 Christine Canabou	Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
The Motley Fool November 1, 2004 W.D. Crotty	JetBlue's Amazing Amid hurricanes and other problems, JetBlue still manages to turn a profit. The stock is trading at 52 times current-year estimates and 39 times 2005 estimates.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note.
Entrepreneur April 2007 Julie Moline	Far and Away Who can take you where you need to go without breaking your budget? Our 2007 Business Travel Awards reveal your best bets. Best Airline Value... Best Budget Hotel Value... etc.
Inc. June 2008 Jason Del Rey	Q&A: David Neeleman's Return Trip David Neeleman talks about his new venture and his turbulent last days at JetBlue.
The Motley Fool April 5, 2004 Alyce Lomax	JetBlue's Soaring Quality Jetblue has just been ranked No. 1 in a study of airline quality. That's got to be music to the ears of air travelers -- not to mention those watching the outlook for this stock.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
The Motley Fool June 10, 2004 Brian Gorman	JetBlue's Flight Plan JetBlue may have a significant long-term advantage in its fuel-efficient strategy.
BusinessWeek March 15, 2004 Michael Arndt	Flying Budget, But In Style Discount carriers are trying to outdo each other in offering in-flight amenities.
The Motley Fool April 25, 2011 Sean Williams	Airlines' New Motto: We've Got a Fee for That Higher fees are the bee's knees of the airline industry.
Fast Company November 2003 Ryan Underwood	Meet JetBlue, Evil Corporation? In a battle over an architectural treasure, the airline's not exactly on the side of the angels.
The Motley Fool October 24, 2007 Toby Shute	JetBlue's Back in the Black The low-cost carrier reverses course, and results fly in the face of expectations.
Registered Rep. November 1, 2004 David Twibell	Winging It? While there's more airline turbulence ahead, contrarian investors --- truly intrepid bottom feeders with some fun money to wager --- have some options.
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.