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The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers.   |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
BusinessWeek
March 3, 2011
Cliff Edwards |
Coming Soon to Your Screen: T-Commerce Cable operators are ramping up interactive sales during shows |
PC World
November 22, 2000
Tom Spring |
Interactive TV Brings New Tricks to the Old Box Microsoft, AOL rally to lure couch potatoes to surf along. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
PC World
January 2001
Tom Spring |
TV as You Like It: New Tricks for the Old Box The idiot box just got smarter. Interactive TV lets you watch video and movies on demand, browse the Internet, chat, e-mail, and more... |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Fast Company
November 2010
Rachel Arndt |
Almost Famous The long, strange history of interactive TV's 60-year career as the next big thing. |
InternetNews
April 3, 2009
Kenneth Corbin |
Web's Interactivity a Threat, Model for Cable TV With the ambitious promise of bringing Web-like data to the television platform, Canoe Ventures aims to drive cable revenues with targeted, interactive ads. |
IEEE Spectrum
December 2005
Jen Lin-Liu |
Digital TV Trial Brews in China The central government's ambition is to have all of eastern China viewing digital television by 2008 and the rest of the country by 2015. With Qingdao going completely digital in some areas, the Chinese government is calling the Qingdao model a success that should be copied in other cities. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
BusinessWeek
July 4, 2005
David Kiley |
Cable's Big Bet On Hyper-Targeting Time Warner will test new software that sends different ads to different viewers. |
Fast Company
Neal Ungerleider |
Comcast, Time Warner, And The Future Of The Cable Box Comcast's acquisition of Time Warner Cable is well underway. The $45 billion deal cements Comcast's position as the country's largest cable provider and the First Among Equals of our national cable cartel. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
Home Toys
August 2004 |
HomeToys Interview An interview with Colin Tinto, a founding member of Home Media Networks on paying for BBC television service and whether or not, in up coming years, there will even be a need for any broadcast services like we have today. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
InternetNews
January 9, 2008
Gene Hirschel |
Is 'Tru2Way' True Two-Way TV? Brian Roberts of Comcast delivers a few wows at CES about cable's next content horizon. |
IEEE Spectrum
July 2006
Stephen Cass |
Tech TV The line between computers and TVs has become blurred. Plextor's ConvertX PX-TV402U PVR (personal video recorder) is easy to install, works as advertised, and gives viewers freedom in how they want to watch and record television. |
Wired
March 2000
Frank Rose |
TV or not TV BSkyB aims to capture Europe's i-TV market with a Sun set-top strategy. But a growing Microsoft alliance has different plans. Will interactive TV be compatible with the Internet? |
The Motley Fool
November 7, 2011
Rebecca Lipman |
Google to Take on Cable TV Stocks: Short-Sellers Smell Blood Do you agree with the bearish opinion on these stocks? |
The Motley Fool
July 14, 2009
Rick Aristotle Munarriz |
Television Isn't Dead Comcast makes your cable subscription even stickier. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
Fast Company
Neal Ungerleider |
This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone. |
BusinessWeek
April 2, 2009
Tom Lowry |
Cable TV: Pushing to Become More Web-like The cable companies are trying to emulate online video sites before those sites eat their lunch. |
Salon.com
December 9, 2002
Farhad Manjoo |
Replay it again, Sam Personal video recorders already have Hollywood running scared. Now Microsoft is pushing a new computer that will make trading TV shows as easy as using Napster. |
Home Toys
December 2003
Rob Williams |
Are you planning to replace your VCR with a PVR? Here's a look at some alternatives to using a VCR to record TV programs. The common name for these units is PVR (personal video recorder). To help you decide which is best for you, here are a few things to look into. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool
May 30, 2011 |
As New Owner of NBC Universal, Can Comcast Merge the Corporate With the Creative? Now that the deal is done, a look at NBC's new parent. |
IEEE Spectrum
July 2012
Alfred Poor |
Smart TV You won't need an Apple TV, Roku, or DVR box when your television runs its own software |
Popular Mechanics
October 2006
John R. Quain |
Beyond Hi-Def: TV's Flexible Future HD has changed the way we look at TV. Now, a technological revolution is under way that will change the way we use it. |
Home Theater
May 15, 2007 |
Cox Kills VOD Fast Forward The country's third-largest cable system has disabled the fast forward control for two video-on-demand (VOD) channels owned by Disney forcing viewers to watch the commercials. |
BusinessWeek
February 7, 2005
Jay Greene |
Microsoft May Be A TV Star Yet After a decade of stumbles, the giant is winning over cable and telecom players |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
BusinessWeek
January 31, 2005
Cliff Edwards |
Interactive TV: What's In The Cards? It's electronics companies vs. the cable giants in a battle over digital services |
The Motley Fool
December 5, 2011
Tim Beyers |
Why Betting on Apple or Microsoft to Win the TV Wars May Be Folly Both have enviable product sets, but that's not likely to be enough. |
BusinessWeek
June 18, 2007
Stephen H. Wildstrom |
Unchained From The Cable Box The FCC is breaking the cable hold on set-top boxes and letting rivals step in. |
Fast Company
January 2005
Kim Girard |
"Buy the Thighmast..." -- ZAP! Every ad travels with an electronic "header" from set-top box to TV. Fellenstein designed a way to trap that packet and effectively blacklist it. |
IEEE Spectrum
July 2011
Jonathan B. Spira |
Internet TV: Almost Ready for Prime Time One television watcher's search for the perfect IPTV service |
PC World
May 23, 2007
Dan Tynan |
New Choices Coming for Cable TV Users You'll be able to buy more-powerful set-top boxes, but there will be drawbacks. |
InternetNews
July 16, 2004
Jim Wagner |
iTV: The Next Killer App? The next generation of the interactive TV goes way beyond DVRs and enhanced TV guides. But will it take? |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool
January 13, 2009
Rick Aristotle Munarriz |
Throw This Stock Away If you find something better, replace it. |
| Knowledge@Wharton |
Television's Digital Dilemma If the struggle over digital television in the U.S. were made into a TV show, it would be a tale of intrigue, backstabbing and hidden motives. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
Pharmaceutical Executive
December 1, 2006
Amin & Estrella |
Alternative Media: Health on Demand Targeted video-on-demand offers pharma an entertaining new way to reach consumers. |
Reason
November 2006
Greg Beato |
All Power to the Couch Potatoes The remote control turns 50: Today, it's more popular than ever to talk about our relationship to the content we consume in oppositional terms. |
