| Similar Articles |
|---|
 |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement.   |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
BusinessWeek
March 3, 2011
Cliff Edwards |
Coming Soon to Your Screen: T-Commerce Cable operators are ramping up interactive sales during shows |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
InternetNews
April 3, 2009
Kenneth Corbin |
Media Titans Won't Give Away What They Can Sell Entertainment kingpins take the stage at the Cable Show to defend the notion that when it comes to content, online doesn't always equal free. |
The Motley Fool
March 14, 2008
David Lee Smith |
Cable Strikes Up an Advertising Band Six cable operators are launching a promising group advertising program. |
BusinessWeek
July 4, 2005
David Kiley |
Cable's Big Bet On Hyper-Targeting Time Warner will test new software that sends different ads to different viewers. |
InternetNews
April 6, 2009
Kenneth Corbin |
FCC Looks Ahead to Net Neutrality, Privacy Top agency advisors look ahead to the simmering issues likely to boil over this year at the FCC. |
| Knowledge@Wharton |
Talking Back to the Tube: The Future of Interactive Television How will the brave new world of interactive television change society? Tune in at a later date to find out. |
Pharmaceutical Executive
December 1, 2006
Amin & Estrella |
Alternative Media: Health on Demand Targeted video-on-demand offers pharma an entertaining new way to reach consumers. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
InternetNews
April 23, 2009
Kenneth Corbin |
House Panel Begins Work on Online Privacy Law In NebuAd's shadow, lawmakers probe data-collection practices of ISPs as they debate just how far online privacy legislation should reach. |
Fast Company
Neal Ungerleider |
Comcast, Time Warner, And The Future Of The Cable Box Comcast's acquisition of Time Warner Cable is well underway. The $45 billion deal cements Comcast's position as the country's largest cable provider and the First Among Equals of our national cable cartel. |
InternetNews
June 7, 2006
Ed Sutherland |
Time Warner Ensures a Friendly Box Cable giant Time Warner tapped software developer OpenTV to help with the integration of new customers while enhancing interactive television service. |
Sports Central
January 9, 2009
Diane M. Grassi |
MLB Network Rolls Out With Bait and Switch On January 1, 2009, Major League Baseball launched its long-awaited Major League Baseball Network on major cable broadcast providers throughout U.S. television markets. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
The Motley Fool
November 7, 2011
Rebecca Lipman |
Google to Take on Cable TV Stocks: Short-Sellers Smell Blood Do you agree with the bearish opinion on these stocks? |
Home Theater
September 12, 2003
Gary Merson |
FCC Approves "Plug'n'Play" The "plug and play" agreement will allow consumers to connect digital televisions directly into cable systems, without a set-top-box. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
Home Theater
February 26, 2009 |
Cable Shows to Go Online Cable operators are leading the effort to put cable programming on the internet. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
The Motley Fool
December 5, 2010
Peter Yared |
Why Google Needs the DRM Technology Behind Netflix Google announces that it's purchased Widevine, a video digital rights management company. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
The Motley Fool
December 5, 2011
Tim Beyers |
Why Betting on Apple or Microsoft to Win the TV Wars May Be Folly Both have enviable product sets, but that's not likely to be enough. |
Home Theater
November 24, 2003 |
NBC - Digital Expansion? The television network is considering its options in the digital broadcasting game, including five new digital channels and video-on-demand. |
The Motley Fool
August 11, 2010
Anders Bylund |
Google's Clean Sweep for Satellite Ads If you've got a satellite dish, Google's now serving advertisements to your TV. |
InternetNews
December 23, 2005
Susan Kuchinskas |
NBC Universal to take over MSNBC NBC Universal bought out Microsoft's interest in MSNBC, the cable television channel that that the two co-founded in 1996 in an attempt to create early synergy between the Web and cable television. |
The Motley Fool
July 25, 2007
David Lee Smith |
Can Cable Still Reward Shareholders? The sector's done well lately, but what new issues might cable operators be facing? Time Warner Cable... Comcast... etc. |
The Motley Fool
July 10, 2009
Anders Bylund |
Can Cable Finally Innovate? Those ubiquitous set-top cable boxes are quickly becoming obsolete. Consumers and service providers alike rejoice. |
The Motley Fool
November 7, 2010
Jesse Emspak |
Internet Challenges Cable Companies, but They Aren't Done Yet The need for revenue keeps many stations from going online-only. |
InternetNews
April 10, 2008 |
Verizon Battles Time Warner Cable Over Ads Telephone service provider Verizon Communications brought its battle for video customers to court on Wednesday, with a lawsuit accusing rival Time Warner Cable of false advertising. |
BusinessWeek
March 11, 2010
Ronald Grover et al. |
Revenge of the Cable Guys If you think online TV will be free forever, think again. The cable companies have a plan to keep control - and stick you with the bill. |
BusinessWeek
February 28, 2005
Stephen H. Wildstrom |
Drowning In Remotes? Thank Cable Operators It may be too soon to replace your cable set-top box. |
U.S. CPSC
August 8, 2002 |
Motorola Recall of Digital Cable Set-Top Boxes Pins in the rear of the box that connect to the power cord could break, which could pose an electric shock hazard to consumers. |
PC World
June 2004
Anne Kandra |
The Cable-or-Satellite Conundrum TV lovers finally have a real choice. Here's how to pick the right cable or satellite service. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
October 25, 2005
Tim Gray |
Time Warner, NBC Renew VoD Pact Video on demand continues to play an important role in cable services. |
BusinessWeek
May 21, 2009
Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
The Motley Fool
March 28, 2008
David Lee Smith |
Can You Hear Me Now, Cable Guys? Adding wireless capability could boost cable's competitive advantage. |
Wired
March 2000
Frank Rose |
TV or not TV BSkyB aims to capture Europe's i-TV market with a Sun set-top strategy. But a growing Microsoft alliance has different plans. Will interactive TV be compatible with the Internet? |
CRM
July 1, 2007
Colin Beasty |
Required Reading: The Complete Marketer In "Watch This, Listen Up, Click Here," authors David Verklin and Bernice Kanner draw the curtain back to expose why favorite shows get cancelled, why Oprah gives away Pontiacs, and why those who control what we watch, click, and see every day make the decisions they do. |
The Motley Fool
January 18, 2007
David Lee Smith |
Traditional Media's Continuing Slide The best way to invest in the media space is through companies whose fate doesn't depend largely on advertising, such as cable operators. The more traditional media companies clearly need more time for strategic redirections. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
