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CIO May 1, 2001 Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CRM December 2003 Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM April 2004 Martin Schneider |
Breaking From Tradition No longer is the midmarket the dominion solely of regional systems integrators. Enterprise vendors and hosted CRM services are changing the way midmarket customers implement their CRM systems. |
CRM September 2003 Guglielmo et al. |
The 2003 Market Leaders (Part 1) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM March 2003 Lisa Picarille |
Is it Time to Defect? Switching CRM vendors is a tough, but often wise, decision. |
CFO March 15, 2004 Anne Stuart |
Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices. |
CFO March 17, 2003 Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
InternetNews January 20, 2004 Jim Wagner |
Siebel Takes Telephones Out of the Call Center With the announced purchase of Ineto Services, the CRM On Demand provider gives small businesses the choice between a hosted or in-house service. |
CIO February 15, 2003 Stephanie Overby |
This Could Be the Start of Something Small Cheaper and faster has become the motto of almost every CIO, and that's why the reign of vast enterprisewide application suites is drawing to a close. Taking their place are targeted point applications. Here's how CIOs are making the switch. |
CRM February 2003 Lisa Picarille |
The ABCs of Global CRM CRM is making it as easy for international companies to share information among offices scattered across the globe as it is for them to share it with coworkers down the hall. The secret to mastering this in your company is to follow these 10 essential guidelines. |
CRM December 2004 Jason Compton |
It's Not Business As Usual As the CRM industry reinvents itself, 2005 promises both new opportunities and new challenges. Here are seven trends driving the transformation. |
CRM July 1, 2004 Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM April 2004 Lisa Picarille |
The Art of War Enterprise CRM vendors and hosted service providers are in a heated battle against traditional midmarket CRM vendors for market share. In the end it is the customers who will win. |
CRM January 2006 Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM July 1, 2004 |
Heard and Overheard Quotations about CRM. |
CRM August 1, 2003 Martin Schneider |
Quick Wins? In CRM initiatives, faster may mean better -- but not always. |
CRM March 1, 2004 Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM August 2010 William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM July 1, 2003 Martin Schneider |
News in Brief The popularity of Internet protocol (IP) call centers will jump significantly in the next few years, according to research firm Datamonitor... Firms will again move away from smaller CRM implementations, returning to larger suite applications... etc. |
CRM September 2003 Ginger Conlon |
The 2003 Influential Leaders One of the great things about the CRM industry is the group of outspoken leaders who continually push for its success. Here, we spotlight customer-company and vendor executives who have made a significant impact in their company or on the industry in the past year. |
CRM May 1, 2003 Martin Schneider |
News in Brief Forty-two percent of the total number of CRM software licenses bought by businesses goes unused, a recent Gartner survey reveals... Lending more credence to the hosted CRM model, Salesforce.com CEO Mark Benioff announced the company's profitability... etc. |
CRM July 2003 Martin Schneider |
Getting IT Together Integration is a four-letter word in the world of CRM, but it doesn't have to be. What follows are the real issues behind integrating CRM solutions with an enterprise's existing systems, and how to simplify what could otherwise grind CRM initiatives to a halt. |
CRM January 2004 Martin Schneider |
The Hard Sell Selling ice to Alaskans is a breeze compared with selling CRM internally to executives who resist commitment and users who shun change. Although the benefits of CRM may be clear to you, the challenge is to convince everyone else. Here's how. |
CRM October 1, 2005 David Myron |
Back to Double-Digit Growth There will likely come a time when not one, but all CRM application vendors in the large enterprise category offer a hosted solution. |
CRM August 27, 2003 Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM September 19, 2014 Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CFO July 1, 2003 Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CRM April 13, 2004 Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM May 3, 2004 Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM November 1, 2005 |
destinationCRM Dashboard Oracle Will Buy Siebel... Microsoft Acquires a VoIP Startup... Siebel Continues to Lead Enterprise Deployment... CRM Software: A Customer Loyalty Problem... etc. |
Entrepreneur August 2003 Amanda C. Kooser |
Crowd Control Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction. |
CRM November 2003 Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM August 2003 David Myron |
6 Barriers to CRM Success And How to Overcome Them If Gartner's claims are accurate that about 50 percent of CRM implementations fail, and if Aberdeen Group is correct that in 2002 the CRM market reached $13.4 billion, then companies flushed about $6.5 billion down the toilet last year alone. |
PC World October 2001 Michael Desmond |
CRM Software: Customer Service for a Song Customer relationship management software doesn't have to cost hundreds of thousands of dollars... |
CFO November 1, 2002 Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM April 1, 2004 Ginger Conlon |
Midmarket Mavericks Companies in the segment have a bigger choice of better products with improved services. |
CRM October 2005 Bailor et al. |
The 2005 CRM Market Leaders, Part 1 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how the CRM leaders are driving the market and how they stack up against the competition. |
IndustryWeek May 1, 2003 Tonya Vinas |
CRM 2.0 Companies are building more focused customer strategies as products emphasize low cost, quick implementation and extended capabilities. |
CRM June 2, 2003 Martin Schneider |
Hosts With the Most (Partners, That Is) ASP partnerships are aimed at giving customers robust CRM at a low price point. But are two vendors better than one? |
CRM March 2012 Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM February 2, 2003 Lisa Picarille |
No Holds Barred CRM vendors are pulling out all the stops to boost sales. |
CRM March 2003 Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM October 2003 Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |
CRM April 2003 Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CRM April 2008 Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
CRM September 2003 Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM February 2003 Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM December 2005 Marshall Lager |
The Year in (P)review Looking back, and to the future: CRM trends and events to watch: Would you like fries with your subsidiary?... And Oracle acquired everybody else... We're not going to say "On-demand is in demand" again, but... Information, please... |
CRM March 2003 David Myron |
Who's Minding the Mid-Market? Mid-market CRM vendors are partnering with consultants to get your business. Here are 10 tips to help you select the right consultant for your needs. |