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Search Engine Watch February 4, 2003 Danny Sullivan	Ending The Debate Over Cloaking This article examines why people have traditionally cloaked content from search engines and how the issue is largely now about different standards for paid inclusion content.
Search Engine Watch October 2, 2001 Danny Sullivan	Inktomi Spam Database Left Open To Public Inktomi suffered an embarrassing lack of security last week, when it was discovered that a copy of its database of spam and porn sites was left open to the public...
Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
Search Engine Watch December 4, 2000 Danny Sullivan	I-Search Search Satisfaction Survey This survey of I-Search readers reveals problems both web marketers and searchers encounter with search engines...
Search Engine Watch February 16, 2005 Bill Hunt	What, Exactly, is Search Engine Spam? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch October 2, 2001 Danny Sullivan	Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness...
Search Engine Watch May 12, 2000 Danny Sullivan	Pagejacking Complaint Involves High-Profile Sites A complaint has been filed with the US Federal Trade Commission involving the alleged theft of web pages from high profile sites such as Disney, CNET and the Discovery Channel.
Search Engine Watch December 24, 2003 Craig Fifield	Bungled Search Engine Optimization: Cleaning Up the Mess Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference?
Search Engine Watch November 5, 2001 Danny Sullivan	Congratulations! You're A Search Engine Marketer! As the nature of search engine promotion has expanded and matured, the label search engine optimization hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything?
Search Engine Watch December 5, 2002 Danny Sullivan	Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.
Search Engine Watch September 4, 2000 Danny Sullivan	Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal.
Search Engine Watch October 8, 2010 Frank Watson	Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects.
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
Search Engine Watch July 2, 2008 Eric Enge	Coding Problems: How to Avoid Getting Flagged by Search Engines Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
InternetNews June 13, 2007 Sean Michael Kerner	Search Friendly = User Friendly Wondering what the search engines like? Think about what searchers like.
InternetNews November 22, 2005 Susan Kuchinskas	A White Hat Approach to Web 'Cloaking' A benign cloaking service from Dipsie aims to make Web sites more visible to search engines. The application also recommends keywords and compound phrases to be used in bidding for advertising on Google AdWords and Yahoo Search Marketing.
Search Engine Watch August 3, 2005 Marcela De Vivo	Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.
Search Engine Watch March 23, 2010 Eric Enge	SEO Mythbusters: 3 Rotten Ideas Three outdated search engine optimization tactics you should avoid at all costs.
Search Engine Watch June 16, 2010 Simon Heseltine	Listen to the Search Engines The tools that search engines provide give you more information about what they really like, and can help you reach your SEO goals.
Search Engine Watch January 17, 2007 Eric Enge	An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
Search Engine Watch April 2, 2001 Danny Sullivan	Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see...
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch November 23, 2005 Christine Churchill	Understanding Search Engine Patents Search related patents provide insight into what's going on in search engine algorithms, and search marketers who understand these 'rules of ranking' are better positioned to win top position in search results.
Search Engine Watch September 3, 2002 Danny Sullivan	German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines.
Search Engine Watch December 21, 2006 Amy Edelstein	Optimizing Video for Search Engines With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines.
Search Engine Watch February 7, 2007 Eric Enge	Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights.
Search Engine Watch August 22, 2008 Chris Boggs	Word or Phrase Co-Occurrence within Particular Industries Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers.
Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch March 27, 2011 Peter van der Graaf	Old Black Hat SEO Tricks Still Work This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility when you end up being banned from Google!
Search Engine Watch July 13, 2010 Eric Enge	The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?
Search Engine Watch November 30, 2010 Eric Enge	Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Search Engine Watch May 19, 2009 Mark Jackson	Is Twitter a Google Killer? Not Yet The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch February 17, 2005 Andrew Goodman	Search Engine Showdown: Black Hats vs. White Hats at SES What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out.
PC World August 2002 Daniel Tynan	Spam Inc. In 2002, spam is not just a scourge, it's big business. Our investigator reveals who's behind the assault on your in-box and why stemming the tide won't be easy.
Search Engine Watch October 4, 1999	FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch June 30, 2004 Grant Crowell	Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch October 29, 2010 Rob Chant	Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time.
Search Engine Watch March 23, 2005 Chris Sherman	Writing for Search Engines In Successful Search Engine Copywriting, Heather Lloyd-Martin offers a comprehensive guide to creating search-friendly web pages that also satisfy the information needs of human users.
Search Engine Watch July 27, 2010 Eric Enge	12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.
Search Engine Watch July 6, 2006 Chris Sherman	A Beginner's Guide to Search Engine Optimization "Search Engine Optimization: An Hour a Day" is a new book that offers a systematic, common-sense approach to the art and science of SEO.
Search Engine Watch February 21, 2007 Andrew Goodman	2007: A Search Odyssey? Keynote Conversation with Matt Cutts At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.