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Search Engine Watch February 10, 2005 Bill Hunt	Web Standards vs. Search Friendly Sites: Can You Have Both? Web designers don't understand search optimization, and search marketers are clueless about usability and style--at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.
Search Engine Watch September 23, 2008 Aaron Shear	Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines.
Information Today September 17, 2013	W3C Launches Website Validation Service The World Wide Web Consortium's Validator Suite ended its beta phase and is now ready for action. This premium service checks websites' public pages against W3C standards to ensure website quality.
Search Engine Watch December 19, 2006 David Wallace	Web 2.0 Technologies and Search Visibility CSS, Ajax and Web 2.0 - more than mere buzz words, these are advancing technologies that bring vast improvement in the design and usability of web sites. What about search engines? Do these new technologies help search visibility or hurt it?
Search Engine Watch May 10, 2006 Anne Kennedy	Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem?
Search Engine Watch November 5, 2001 Danny Sullivan	Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck...
InternetNews May 6, 2005 Sean Michael Kerner	Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
InternetNews November 4, 2005 Brian Livingston	'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings.
Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch December 5, 2002 Danny Sullivan	Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.
Search Engine Watch August 3, 2005 Marcela De Vivo	Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.
InternetNews April 26, 2006 Sean Michael Kerner	Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want.
Search Engine Watch November 7, 2003 Chris Sherman	Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar.
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
ONLINE November 2001 Greg R. Notess	On the Net, Freshness Issue and Complexities with Web Search Engines Understanding the currentness (or freshness) patterns of the search engines' databases helps the searcher to better understand the results and what might not be found...
Search Engine Watch June 16, 2010 Simon Heseltine	Listen to the Search Engines The tools that search engines provide give you more information about what they really like, and can help you reach your SEO goals.
Search Engine Watch July 1, 2010 Kristine Schachinger	Universal Design: One Site to Rule Them All How semantically correct (X)HTML + CSS + accessibility = universal design. As someone who has been building websites for over 11 years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility.
Search Engine Watch September 3, 2002 Danny Sullivan	German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch March 31, 2009 Mark Jackson	3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning.
Search Engine Watch September 14, 2004 Heather Lloyd-Martin	Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers.
Search Engine Watch December 14, 2009 Ron Jones	Usability and SEM 101, Part 2 More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in.
Search Engine Watch December 30, 2008 Aaron Shear	Taking a Small Business to the Big Time Through Search Whether you are selling products or services to your customers online, search can drive an incredible amount of traffic to your site.
Search Engine Watch June 15, 2006 Sullivan & Sherman	Getting The New York Times More Search Engine Friendly Online newspapers have often ignored search engines, or viewed them with mistrust, relying on the power of their brands to drive traffic. That attitude is changing dramatically at the New York Times -- and with powerful effect.
Entrepreneur January 2010 Mikal E. Belicove	Go Right to the Source (Code) Ensure a bug-free website by following the best practices of programming and design set by W3C.
Search Engine Watch November 5, 2001 Danny Sullivan	Congratulations! You're A Search Engine Marketer! As the nature of search engine promotion has expanded and matured, the label search engine optimization hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything?
Search Engine Watch December 28, 2006 Grant Crowell	Optimizing Images for Search Engines One of the more potentially advantageous yet wholly underused areas for search engine optimization is in image search. Few website owners have optimized for image search. Here are some tips.
PC Magazine May 17, 2006	Bits & Bites v25n10 Google has recently been granted a patent for a voice interface for search engines.
Search Engine Watch November 8, 2010 Josh McCoy	Diversifying Your SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.
Search Engine Watch July 6, 2006 Chris Sherman	A Beginner's Guide to Search Engine Optimization "Search Engine Optimization: An Hour a Day" is a new book that offers a systematic, common-sense approach to the art and science of SEO.
Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch November 18, 2003 Shari Thurow	Search Engines and Web Server Issues What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning?
Search Engine Watch December 29, 2008 Ron Jones	SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.
Search Engine Watch September 22, 2005 Chris Sherman	Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch March 10, 2009 Aaron Shear	Accessibility Can Be Profitable More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Entrepreneur February 2010 Mikal Belicove	Video SEO for Your Website Optimize your site's search engine ranking with video.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Search Engine Watch December 19, 2007 Eric Enge	Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions.
Search Engine Watch December 5, 2002 Danny Sullivan	In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Search Engine Watch October 8, 2010 Frank Watson	Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects.
ONLINE Jan/Feb 2002 Marydee Ojala	Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused...
Search Engine Watch May 11, 2009 Ron Jones	Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.