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Salon.com
March 9, 2001
Joan Walsh |
Who's afraid of the big, bad Horowitz? By refusing to run his ad blasting reparations for slavery, cringing campus journalists are giving the racial provocateur publicity that money can't buy...   |
ifeminists
July 29, 2003
Wendy McElroy |
University Students Deserve Human Rights This September, make sure the students you care for pack protection of their civil liberties in with clothing and reference books. This is essential for students who are male, white, conservative, openly Christian, or from affluent families. |
Reason
September 2006
Cathy Young |
Too Diverse to Be 'Diversity' Academic discourse surely needs fewer taboos, not more: Instead of closing off all debate on homosexuality, reopen more debate on other contentious issues. |
ifeminists
November 25, 2003
Thor L. Halvorssen |
Religious Liberty in Peril on Campus, National Surveys Reveal; Administrators, Students Ignorant of the Most Fundamental Rights According to two recent surveys, college students are very uninformed about the religious freedoms guaranteed by the U.S. Constitution. |
AskMen.com
Simon Sinek |
Work Together Why, more than ever, our country needs to work together. |
Salon.com
March 16, 2001
Cary Tennis |
Late night with David Horowitz The conservative columnist defends his views in the former Mecca of free speech. No chairs are thrown, but a mike mysteriously goes dead. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
January 21, 2004
Alyce Lomax |
Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company? |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Salon.com
March 15, 2001
Alicia Montgomery |
Brothers under the skin Like his nemesis Al Sharpton, David Horowitz seems more interested in inflaming racial tensions than resolving them. |
The Motley Fool
February 19, 2008
David Lee Smith |
Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales. |
ifeminists
December 21, 2005
Wendy McElroy |
Campus Conscience Police? A new Guide -- the fifth in a series of ideological survival manuals for American college students -- describes both the manner in which the right of conscience is being attacked on campus and how the tide is turning toward individual rights. |
Reason
July 2004
Cathy Young |
Under the Radar On campuses across America, the censorship of speech and ideas in the name of sensitivity continues unabated. |
The Motley Fool
April 14, 2005
Nathan Slaughter |
How Now, Dear Dow? Publisher Dow Jones' first-quarter earnings cut in half on continued weak ad spending. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
The Motley Fool
December 5, 2008
Rich Duprey |
A Rap on a Paper's Wrapper Reports indicate that newspapers will start defaulting on their debt next year, and as they fold, several major cities may be without a daily paper. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
The Motley Fool
October 18, 2006
Alyce Lomax |
Slow News Day at Dow Jones Is Dow Jones' third quarter good news for investors? |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
Salon.com
April 16, 2001
David Horowitz |
Why I won't pay the Daily Princetonian Yes, the paper ran my anti-reparations ad, but the editorial printed alongside it was pure slander... |
Reason
May 2001
Loren Lomasky |
Talking the Talk Have universities lost sight of why they exist? |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Reason
October 2005
Tim Cavanaugh |
How Reforms Evolve The conservative, creationist Academic Bill of Rights that drew considerable attention -- and mockery -- died quietly in the Florida House. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Search Engine Watch
January 12, 2009
Ron Jones |
Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Fast Company
July 1, 2007
Rob Walker |
Great Moments in Self-Promotion If you think being ad savvy is a modern phenomenon, think again. |
Salon.com
April 2, 2001
David Horowitz |
My 15 minutes "I couldn't be more pleased by the attention," columnist David Horowitz says, as the controversy over his anti-reparations ad rages on... |
Entrepreneur
May 2004
Kim T. Gordon |
Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
Entrepreneur
August 2005
John Draper |
Shock Value Can a controversial ad get customers to notice your great offer? It worked for this company, which sells domain names at a rock-bottom price and offers free unlimited customer service. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
The Motley Fool
September 14, 2007
David Lee Smith |
The Gray Lady's Bones Are Showing At New York Times, advertising revenue continues to slide, and the stock price has followed. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
