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Salon.com
April 2, 2001
David Horowitz |
My 15 minutes "I couldn't be more pleased by the attention," columnist David Horowitz says, as the controversy over his anti-reparations ad rages on...   |
Salon.com
April 16, 2001
David Horowitz |
Why I won't pay the Daily Princetonian Yes, the paper ran my anti-reparations ad, but the editorial printed alongside it was pure slander... |
Salon.com
March 15, 2001
Alicia Montgomery |
Brothers under the skin Like his nemesis Al Sharpton, David Horowitz seems more interested in inflaming racial tensions than resolving them. |
Salon.com
March 16, 2001
Cary Tennis |
Late night with David Horowitz The conservative columnist defends his views in the former Mecca of free speech. No chairs are thrown, but a mike mysteriously goes dead. |
Salon.com
April 27, 2001
David Mazel |
Right-wing colleges reject "God is an abortionist" ads Thrilled to hear David Horowitz's pronouncement that "campus censors are on the run," I try a little free speech of my own -- at Bob Jones U. and other conservative schools... |
Salon.com
June 12, 2000
David Horowitz |
Stuck on Oprah Earl Ofari Hutchinson sets up a straw woman to knock down my arguments against reparations, and he fails. |
Salon.com
June 5, 2000
Earl Ofari Hutchison |
Debt wrong David Horowitz is incorrect. It's time for the United States to pay up for slavery. |
Salon.com
March 19, 2001
David Horowitz |
This is beyond libel. It is surreal The columnist responds to Alicia Montgomery, who dubbed him "the white Al Sharpton." |
Salon.com
July 20, 2000
Philip A. Klinkner |
Will whites ever vote to improve life for black Americans? David Horowitz called me anti-American, anti-white and ignorant for saying no, but history says I'm right. |
Salon.com
May 30, 2000
David Horowitz |
The latest civil rights disaster Ten reasons why reparations for slavery are a bad idea for black people -- and racist too. |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
The Motley Fool
February 19, 2008
David Lee Smith |
Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
Reason
October 2006
Cathy Young |
Crying 'Treason' The right goes into hysterics over The New York Times: Tensions between the government and the press are nothing new. But it's not every day that an administration's supporters call for executing the editor of a major newspaper. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
AskMen.com
Simon Sinek |
Work Together Why, more than ever, our country needs to work together. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. |
The Motley Fool
April 20, 2005
Brian Gorman |
Pricier News for AP Users The Associated Press' decision to charge licensing fees for online content will make the battle for ad dollars more difficult for the newspaper industry. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Salon.com
June 9, 2000
Stephan Talty |
Slaves of a different color Historians mostly ignore the fact that some white people, too, were enslaved before the Civil War. |
Salon.com
March 21, 2001
Camille Paglia |
Welcome to my world Why we need to cut taxes deeper, reexamine American education and tune out "The Sopranos." |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
InternetNews
September 15, 2009 |
Malware Ads Hit New York Times Media company's advertising staff approved bogus Vonage ad that distributed malware. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
