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CRM
April 2014
David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement.   |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
June 2015
Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
October 2012
Leonard Klie |
Oracle's Latest Branding Initiative Central to its CRM strategy is the company's Customer Experience (CX) Suite. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
December 2006
Barton Goldenberg |
Getting Executive Buy-In: A Pocket Guide Don't take it for granted, define the CRM initiative's goals from the jump, and closely link the organization's business direction to the initiative. |
CRM
February 1, 2008
Marshall Lager |
The Loyalty Riddle Can marketing overcome the customers who talk about you? |
CRM
July 2012
Leonard Klie |
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
January 2004
Barton Goldenberg |
Is Government CRM the Next Big Boom? Citizens are customers, too. And government agencies are looking for better ways to serve them. |
CRM
December 2003
Ginger Conlon |
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. |
CIO
January 1, 2002
Edward Prewitt |
How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty. |
CRM
August 2013
David Myron |
Don't Fall Into the Tactical Trap Graduating from tactical thinking to strategic thinking requires changes in your organization's people, processes, and technologies. Some of the columns in this month's issue bear this out. |
CRM
January 2010
Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
October 18, 2004
Emmy Favilla |
Using CRM to Stop the Leaky Bucket Syndrome Toshiba Medical Systems found the right prescription for customer retention. |
CRM
February 2, 2003
Jason Flynn |
Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution. |
CRM
September 2015
David Myron |
4 Ways to Maximize CRM Data If your organization is not regularly revisiting how it captures, tracks, and manages data, even good data can turn into garbage very quickly |
CRM
August 2, 2004 |
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
November 2015
Patrick Gibbons |
CX Pros Can Make Their Mark Big challenges -- and big opportunities -- lay ahead for customer experience professionals |
CRM
September 19, 2014
Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
CRM
September 1, 2006 |
The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
CRM
July 24, 2015
Jill Hewitt |
Why You Need a Customer Experience Map Retail organizations are constantly seeking ways to improve the customer experience. The best way to get inside your customers' heads -- and keep them happy -- is to chart their journey. |
CRM
December 2003
Paul Greenberg |
Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM
February 1, 2006
David Myron |
Experiences Versus Relationships Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
February 2007
Barton Goldenberg |
Execs, Not Tech C-level personnel will drive the CRM industry to new heights in the coming years -- here's why. |
CRM
September 2015
Roxana Strohmenger |
Demystifying Customer Experience Quality To deliver a better experience, you have to understand what quality means for your customers |
CRM
July 1, 2003
Martin Schneider |
News in Brief The popularity of Internet protocol (IP) call centers will jump significantly in the next few years, according to research firm Datamonitor... Firms will again move away from smaller CRM implementations, returning to larger suite applications... etc. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
January 2016
Oren Smilansky |
How to Craft a Clear and Effective CRM Strategy Guidelines for tackling some of the common barriers on the road to CRM nirvana |
CRM
August 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective, Part 2 Brace yourself: Mobility, social CRM, and wearables will create new challenges -- and opportunities |
