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Search Engine Watch
October 4, 2005
Chris Sherman |
Everything You Ever Wanted to Know About Google AdWords Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links.   |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
The Motley Fool
July 18, 2005
Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
Search Engine Watch
May 16, 2006
Chris Sherman |
Learning Google's Advertising Tools If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. |
Fast Company
October 2009
Stephanie Schomer |
Click Here: The Short, Inglorious History of Online Advertising A chronological look at the short history of online advertising, from 1994 until today. |
InternetNews
July 11, 2006
Clint Boulton |
Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program. |
The Motley Fool
August 23, 2006
Rick Aristotle Munarriz |
Google Uses the Salesforce The hosted software upstart grows its service offerings, thanks to Google AdWords. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
InternetNews
June 21, 2007
Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
Search Engine Watch
May 3, 2011
Jason Tabeling |
Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. |
Search Engine Watch
March 16, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns. |
InternetNews
May 25, 2010 |
Google Claims $54B in Economic Activity for SMBs Google estimates the benefits that its search and advertising offerings netted companies during 2009. |
Search Engine Watch
April 1, 2011
John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
PC World
August 23, 2007
Richard Morochove |
Salesforce.com's New Small-Business Service The Web-based customer relationship management giant's new Group Edition integrates tightly with Google AdWords. |
InternetNews
February 11, 2004
Pamela Parker |
Google AdWords' Chinese Menu The search player developed a Chinese-language interface for its popular advertising program. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
The Motley Fool
December 15, 2008
Tim Beyers |
Is Facebook About to Hit the Wall? The social network's revenue growth could finally be slowing, as ad buyers are tapping the brakes on digital ad spending. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
Search Engine Watch
January 8, 2010
Marc Poirier |
Stop Selling Search, Start Selling Performance Marketing If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
The Motley Fool
February 3, 2006
John Bluis |
Can Google Take Over the World? To be a buy today, Google will have to find ways to rule the realm of online advertising. |
CRM
January 24, 2011
Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business. |
Search Engine Watch
December 17, 2010
Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
Entrepreneur
November 2008
Gwen Moran |
Use Your Words Put Google AdWords to work, and watch the customers -- and sales -- click in. |
Search Engine Watch
March 17, 2009
Carrie Hill |
Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. |
Search Engine Watch
February 12, 2010
Frank Watson |
PPC Consulting: Avoiding the Client Bad Beat Stories A cautionary tale of how consultants should structure pay for paid advertising spends. |
Search Engine Watch
March 2, 2011
Duncan Parry |
Dear European Commission: Please Don't Ruin PPC While reading and answering the questions in the two documents my agency has received about the online advertising marketplace, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good. |
Search Engine Watch
July 23, 2010
John Lee |
Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
InternetNews
October 14, 2010 |
Google Provides Ad Rev Breakdown, Profits Soar Google sees a 32 percent spike in year-over-year profit for the third quarter, fueled by sustained growth in the diversifying advertising business. |
The Motley Fool
May 21, 2008
Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
