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InternetNews
March 26, 2009
Michelle Megna |
Google Adds Three Insights for Search Features Google upgrades search trend tool with features designed to help search engine marketing.   |
Search Engine Watch
August 4, 2009
Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. |
Search Engine Watch
August 22, 2008
Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. |
Search Engine Watch
March 18, 2011
Joseph Kerschbaum |
New Features Coming to adCenter -- Including Quality Scores There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers. |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Search Engine Watch
July 21, 2008
David Szetela |
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. |
Search Engine Watch
September 4, 2008
Erik Qualman |
(Google) Insights on VP Candidate Sarah Palin The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. |
Search Engine Watch
July 23, 2009
Jason Tabeling |
Geo-Targeting Isn't Just for Local Businesses Anymore Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. |
Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. |
Search Engine Watch
September 8, 2010
Gary-Adam Shannon |
Google Quietly Updates Keyword Tool Accuracy Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Search Engine Watch
March 30, 2011
Duncan Parry |
Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. |
Fast Company
Neal Ungerleider |
Google Now Adds Live Score Cards And A 20-Person Data Newsroom For World Cup Mania For Google, World Cup 2014 is more than just the world's biggest sporting event. It's also a monthlong scrum during which the search giant's infrastructure will be tested worldwide. |
Information Today
November 29, 2010
Greg R. Notess |
Yahoo! Clues: A New Source for Search Data Yahoo! Clues presents information about popular searches that have been done by the "millions of people who use Yahoo! to search each day." Similar to Google Trends and Google Insights for Search, Clues has both similar and unique data points. |
Search Engine Watch
September 17, 2010
John Lee |
Unleash Your Full PPC Potential by Leveraging Google AdWords' Match Types Exact match, phrase match, and broad match working together: build a winning PPC team. |
Search Engine Watch
July 14, 2010
Simon Heseltine |
The 8 Legs of Online Marketing? Projections and predictions play a huge part in search marketing, but don't rely on an oracle octopus for your online marketing strategy. |
Sports Central
March 7, 2007
Will Tidey |
World Cup 2018: U.S.-Bound? U.S. soccer fans seem destined to have the world's greatest sporting event on their doorstep sooner rather than later. |
Search Engine Watch
April 15, 2011
Jeremy Hull |
Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. |
Entrepreneur
December 2006
Amanda C. Kooser |
What's the Word? Keeping track of search engine marketing. |
Search Engine Watch
February 23, 2011
John Lynch |
Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. |
Search Engine Watch
April 18, 2011
Josh McCoy |
Analytical Measurement & SEO: Ignorance Isn't Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Fast Company
Jul/Aug 2014
Neal Ungerleider |
Inside Google's World Cup Newsroom Google is trying its latest experiment: original sports journalism. While Google has not traditionally been interested in original content creation, the World Cup is the holy grail of Internet traffic. |
Search Engine Watch
December 5, 2006
Christine Churchill |
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market. |
Search Engine Watch
October 11, 2010
Kaila Strong |
Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for. |
Search Engine Watch
November 3, 2010
Andy Atkins-Kruger |
Google Places Presents Major Challenges for International SEO, Too! As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in your international search efforts. |
Pharmaceutical Executive
April 1, 2006
Sukys & Vernick |
Direct to Consumer: Inspirational Insights Whether brand marketers are developing a current product or launching a new one, powerful consumer insights are what they need to get into the hearts and minds of their target consumers. |
Search Engine Watch
February 16, 2011
Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. |
Search Engine Watch
February 8, 2011
Kyle Costello |
3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. |
Search Engine Watch
November 16, 2010
Thi Thumasathit |
Broad Match: Desperately Seeking Cinderella Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. |
Search Engine Watch
January 23, 2007
Kevin Newcomb |
Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. |
BusinessWeek
April 1, 2010
Mike Cohen |
The World Cup: No Winner in South Africa The soccer fest was supposed to help boost the economy, but fans are balking at the travel costs. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
August 12, 2009
Andy Atkins-Kruger |
Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. |
Search Engine Watch
April 22, 2009
Eric Enge |
Keywords and Site Architecture One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
Search Engine Watch
December 3, 2007
Kevin Newcomb |
Microsoft Adds More Tools for Search Marketers Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter. |
Search Engine Watch
June 24, 2010
Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. |
Search Engine Watch
December 2, 2009
Andy Atkins-Kruger |
How Language Affects the Long Tail Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful. |
Search Engine Watch
June 6, 2008
William Flaiz |
Keywords Without Ego While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms. |
Pharmaceutical Executive
November 1, 2008
Scott Wilson |
All You Need to Know About SEO Today as never before, people are researching their health, their diseases, and their medications online. But although we see this shift of eyeballs to the Internet, drug marketing has been slow to follow. |
Search Engine Watch
January 24, 2006
Patricia Hursh |
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' |
CRM
April 27, 2015 |
Talkwalker Introduces IQ Apps for Social Data IQ Apps helps companies to use social data to make informed decisions. |
Search Engine Watch
September 20, 2005
Chris Sherman |
An Experts' Guide to Keyword Research The creators of Wordtracker asked some of the most respected SEM experts in the world to develop a keyword marketing strategy for vegetarian dog food. The result is a 75-page eBook that is an extended case study and an advertisement for Wordtracker. |
BusinessWeek
February 11, 2010
Douglas MacMillan |
Google's New Billion-Dollar Baby Display advertising, most of it on YouTube, is surging, helping to offset a slowdown in the growth of search. |
Search Engine Watch
September 8, 2009
Herndon Hasty |
Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
