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Search Engine Watch
November 1, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 2 Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match.   |
Search Engine Watch
November 16, 2010
Thi Thumasathit |
Broad Match: Desperately Seeking Cinderella Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. |
Search Engine Watch
February 8, 2011
Kyle Costello |
3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. |
Search Engine Watch
August 5, 2010
Melissa Mackey |
Modified Broad Match -- Broad Match as it Should Be You should be making extensive use of modified broad match in your PPC campaigns. And here's why. |
Search Engine Watch
February 22, 2011
Melissa Mackey |
AdWords Campaign Experiments: Details and Pitfalls Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. |
Search Engine Watch
June 23, 2004
Dana Todd |
Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. |
Search Engine Watch
September 2, 2010
Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." |
Search Engine Watch
September 3, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. |
Search Engine Watch
December 20, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2 There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call. |
Search Engine Watch
April 22, 2011
Ryan Woolley |
Paid Search Fire Drills: Common Oversights, Harsh Consequences Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and attribution. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Search Engine Watch
June 22, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns. |
Search Engine Watch
March 16, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Search Engine Watch
August 18, 2010
Joseph Kerschbaum |
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
Search Engine Watch
January 16, 2011
Frank Watson |
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
Search Engine Watch
July 28, 2009
Herndon Hasty |
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Search Engine Watch
October 15, 2010
John Lee |
It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score. |
Search Engine Watch
July 21, 2010
Joseph Kerschbaum |
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. |
Search Engine Watch
July 16, 2008
Eric Enge |
When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Search Engine Watch
September 15, 2010
Joseph Kerschbaum |
5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement. |
Search Engine Watch
June 27, 2008
Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. |
Search Engine Watch
October 1, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. |
Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. |
Search Engine Watch
March 8, 2011
Jason Tabeling |
Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. |
Search Engine Watch
October 13, 2008
David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
Search Engine Watch
September 3, 2010
Rob Chant |
Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. |
Search Engine Watch
August 22, 2008
Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. |
Search Engine Watch
April 14, 2010
Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Search Engine Watch
January 23, 2009
David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
Search Engine Watch
August 6, 2009
Melissa Mackey |
PPC Integration, Part 1: Integrating PPC with E-mail Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. |
Search Engine Watch
October 27, 2010
Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. |
Entrepreneur
December 2006
Amanda C. Kooser |
What's the Word? Keeping track of search engine marketing. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
Search Engine Watch
July 21, 2008
David Szetela |
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
Search Engine Watch
March 30, 2011
Duncan Parry |
Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
