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Search Engine Watch
October 27, 2005
Chris Sherman
A Compilation of Search Marketing Book Reviews Looking for a book to help you sharpen your search marketing skills? Here's a compilation of reviews published in SearchDay over the past several years. mark for My Articles similar articles
Search Engine Watch
November 25, 2008
Mark Jackson
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. mark for My Articles similar articles
Search Engine Watch
December 15, 2008
Ron Jones
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. mark for My Articles similar articles
Search Engine Watch
August 18, 2010
Joseph Kerschbaum
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. mark for My Articles similar articles
Entrepreneur
December 2006
Amanda C. Kooser
What's the Word? Keeping track of search engine marketing. mark for My Articles similar articles
Search Engine Watch
December 23, 2008
Carrie Hill
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. mark for My Articles similar articles
Search Engine Watch
October 5, 2009
Ron Jones
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. mark for My Articles similar articles
Search Engine Watch
March 30, 2011
Duncan Parry
Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. mark for My Articles similar articles
Search Engine Watch
December 8, 2008
Ron Jones
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. mark for My Articles similar articles
Search Engine Watch
January 30, 2009
Elisabeth Osmeloski
2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. mark for My Articles similar articles
Search Engine Watch
February 18, 2011
Rob Chant
Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. mark for My Articles similar articles
Search Engine Watch
June 27, 2008
Chris Boggs
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. mark for My Articles similar articles
Search Engine Watch
September 3, 2009
Melissa Mackey
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. mark for My Articles similar articles
Information Today
March 29, 2012
More Than 600 Million Keywords Categorized by Searcher Intent on Zenya The Zenya database contains more than 1.4 billion keywords, including 600 million categorized by searcher intent and more than 75 million audited by a team of subject matter experts. mark for My Articles similar articles
Search Engine Watch
October 19, 2010
Thi Thumasathit
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. mark for My Articles similar articles
Search Engine Watch
April 22, 2009
Eric Enge
Keywords and Site Architecture One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed. mark for My Articles similar articles
Search Engine Watch
July 12, 2010
Ray Comstock
The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. mark for My Articles similar articles
Search Engine Watch
December 5, 2006
Christine Churchill
Next-Gen Keyword Research Tools Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Here is an in-depth look at two of the best next-generation keyword research tools on the market. mark for My Articles similar articles
Search Engine Watch
May 27, 2004
Catherine Seda
Managing a Search Advertising Budget You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals? mark for My Articles similar articles
Search Engine Watch
February 4, 2010
Jason Tabeling
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
October 11, 2010
Kaila Strong
Social Search Commands for Everyday Use Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for. mark for My Articles similar articles
Search Engine Watch
January 14, 2009
Eric Enge
Training Your Content Developers on SEO Copywriting SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. mark for My Articles similar articles
Search Engine Watch
February 3, 2009
Mark Jackson
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. mark for My Articles similar articles
Search Engine Watch
September 9, 2010
John Lynch
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. mark for My Articles similar articles
Search Engine Watch
October 4, 2010
Paul Burani
5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool. mark for My Articles similar articles
Search Engine Watch
July 20, 2010
Jeremy Hull
Paid Search Keyword Building the Smart Way! This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. mark for My Articles similar articles
Search Engine Watch
February 2, 2011
Thi Thumasathit
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. mark for My Articles similar articles
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. mark for My Articles similar articles
Search Engine Watch
January 7, 2010
Jason Tabeling
Five Paid Search Resolutions for 2010 Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important. mark for My Articles similar articles
Search Engine Watch
September 17, 2010
John Lee
Unleash Your Full PPC Potential by Leveraging Google AdWords' Match Types Exact match, phrase match, and broad match working together: build a winning PPC team. mark for My Articles similar articles
Search Engine Watch
March 23, 2009
Ron Jones
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. mark for My Articles similar articles
Search Engine Watch
October 14, 2010
Jason Tabeling
Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings. mark for My Articles similar articles
Search Engine Watch
September 15, 2009
Mark Jackson
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site. mark for My Articles similar articles
Search Engine Watch
September 16, 2010
Jason Tabeling
Diagnosing the Impact of Optimization on Your Quality Score These two Google tools can help you understand and track your quality score, as well as the effect of your paid search campaign optimizations. mark for My Articles similar articles
Search Engine Watch
June 6, 2008
Gregg Stewart
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. mark for My Articles similar articles
Search Engine Watch
June 30, 2010
Christian Arno
Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets. mark for My Articles similar articles
Search Engine Watch
February 16, 2011
Gareth Owen
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. mark for My Articles similar articles
Search Engine Watch
February 1, 2011
Garrett French
The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects. mark for My Articles similar articles
PC Magazine
September 4, 2007
Anton Galang
Firefox Tip: Smart Keywords Firefox includes a new short keyword search in the address bar. mark for My Articles similar articles
Entrepreneur
August 2004
Catherine Seda
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. mark for My Articles similar articles
Search Engine Watch
June 8, 2009
Ron Jones
Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics. mark for My Articles similar articles
Search Engine Watch
August 11, 2008
David Szetela
Dynamic Keyword Insertion: Friend or Foe? Dynamic Keyword Insertion can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. mark for My Articles similar articles
Search Engine Watch
February 3, 2010
Michael Bonfils
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. mark for My Articles similar articles
Search Engine Watch
December 29, 2008
Ron Jones
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. mark for My Articles similar articles
Search Engine Watch
October 26, 2004
Shari Thurow
Search Engine Marketing For Travel-Related Sites Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. mark for My Articles similar articles
Search Engine Watch
November 3, 2010
Kevin Gibbons
Why You Should Change Your SEM Tactics for the Holidays How to be sure your paid search campaigns are working as hard as possible during this busy time of year. mark for My Articles similar articles
Search Engine Watch
November 16, 2010
Thi Thumasathit
Broad Match: Desperately Seeking Cinderella Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. mark for My Articles similar articles
Search Engine Watch
November 3, 2010
Ryan Woolley
Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. mark for My Articles similar articles
Search Engine Watch
November 11, 2008
Carrie Hill
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. mark for My Articles similar articles