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InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric.   |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
The Motley Fool
May 13, 2009
Tim Beyers |
Twitter Obliterates Facebook The pro-Twitter side of the story. Facebook is a great service but it loses to Twitter for one simple reason: Facebook stinks at delivering ads. |
Search Engine Watch
May 27, 2008
Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
Search Engine Watch
March 24, 2010
Kevin Gibbons |
Should You Worry About Real-time Search? Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right? |
InternetNews
August 4, 2009 |
Twitter Rules for Now, But What's Next? In this third generation of "onlineness," many new social media models will emerge. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
InternetNews
July 10, 2009
Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter." |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
Search Engine Watch
October 7, 2004
Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
BusinessWeek
August 6, 2009
Robert D. Hof |
Betting on the Real-Time Web No one knows how the microblogging site Twitter and similar online social networks will make money, but investors see a new Web revolution. |
Search Engine Watch
May 4, 2010
Eric Enge |
Google Killer? Enough Already! All of the prospective "Google killers" have had something to offer, but none of them are near replacing Google. Here's why. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
PC Magazine
September 13, 2006
Michael J. Miller |
A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
November 17, 2009 |
Factery Aims to Go Beyond URLs in Search Results Initial release lets developers add FactRank technology to get authoritative results. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews
October 6, 2008
David Needle |
Ask.com Overhauls to Take On Search Leaders The latest version of Ask.com includes a revamped interface and other features designed to simplify a user's quest for the right results. |
Fast Company
October 2009
Adam L. Penenberg |
How Much Are You Worth to Facebook? Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising. |
CRM
February 1, 2008
Jessica Tsai |
Out of the Gate: Marketers Rate '08 Traits Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year. |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
October 25, 2010
Bas van den Beld |
Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
InternetNews
May 15, 2009
Michelle Megna |
Mobile Commerce, Twitter to Save E-Comm Sales? comScore says mobile commerce and social marketing may be the savior of the future for online sales. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
InternetNews
November 7, 2008
Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit. |
Search Engine Watch
March 9, 2009
Ron Jones |
Local Search 101, Part 2 If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. |
Fast Company
Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
The Motley Fool
July 28, 2010
Srikanth Srinivasa |
Amazon Partners With Facebook to Make Online Shopping More Social Amazon is now offering its shoppers a connect with Facebook accounts that allows movement of Facebook friends to Amazon to get recommendations from friends on what to buy. |
Search Engine Watch
May 19, 2010
Simon Heseltine |
Can Facebook Drive Great Traffic to Websites? Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
BusinessWeek
October 23, 2006 |
Ballmer: They Paid How Much For That? Hours before Google finalized its $1.65 billion purchase of YouTube, Microsoft Corp. boss Steven A. Ballmer questioned how the online video service could fetch so much. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
