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Entrepreneur
December 2003
Catherine Seda |
What a Deal! Attract customers with online coupons.   |
Entrepreneur
May 2009
Jennifer Wang |
Expand Your Customer Base With Coupons Frugality is top of the mind for today's consumers. |
InternetNews
December 27, 2007
Christopher Saunders |
Coupon-Clipping Takes to The Web Valassis, a leader in the offline coupon space, is eyeing a Net-savvy audience with RedPlum.com. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
CRM
January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
CRM
June 2014
Maria Minsker |
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
CIO
February 13, 2012
Mark Rowh |
Mobile Coupons Light Up With New Smartphone Technology Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers' existing bar-code scanners to read the coupon code on customer smartphones. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
InternetNews
August 12, 2009 |
Yahoo Joins Digital Coupon Craze Yahoo is the latest company betting that online bargain hunting is a trend ready to take off as it unwraps new Deals site. |
InternetNews
August 15, 2006
Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
Entrepreneur
February 2004
Melissa Campanelli |
Codes of Conduct Using online coupons can be a great way to get new customers to visit your Web site -- if you do it right. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Entrepreneur
April 2006 |
Should I Start a Coupon Biz? How the web is affecting local coupon businesses. |
CRM
June 2014
David Myron |
Don't Discount Discounts While the mere mention of coupons might be met with disdain by your executives, it's a trend that, since the Great Recession, is on the rise. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Search Engine Watch
August 17, 2009
Liana Evans |
In Social Media, Come Bearing Gifts When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. |
AskMen.com
Brandon Dyce |
4 Steps: Coupon Shopping Coupon shopping can be easy, fun and very economical; you just have to understand a few basic strategies for using them hassle-free and to their full effect. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
Search Engine Watch
April 23, 2010
Parks Blackwell |
Mobile Coupons -- Don't be that Guy Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. |
Search Engine Watch
November 13, 2009
Gregg Stewart |
The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. |
The Motley Fool
October 30, 2011 |
Brand Disloyalty: Recession-Weary Consumers Take Discounts to the Extreme Will the trend last beyond the economic downturn? Americans are making subtle but important changes to their grocery-buying habits in an attempt to stretch their household budgets. |
Entrepreneur
February 2007
Gwen Moran |
Syndicating Your Coupons Create, manage and send out coupons to prospects with an online service. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
Inc.
December 1, 2009 |
The 6 Best Mobile Coupon Services for Small Businesses How to use applications such as Yowza and MobiQpons to gain customers. |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
Search Engine Watch
January 7, 2011
Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
June 25, 2009
Michelle Megna |
E-Coupon Use Growing at Rapid Clip A whole new demographic is digging digital coupons, spurring huge growth in the online coupon category. |
Entrepreneur
April 2006
Gwen Moran |
Come Back Soon Before they leave, give shoppers a reason to return -- with date-sensitive coupons at the point of purchase. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
Search Engine Watch
November 9, 2010
Adam Goldberg |
Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques. |
Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads. |
Fast Company
Neal Ungerleider |
Silk Road Coupon Counterfeiters Busted On the now-shuttered site and successor site Silk Road 2.0, a user known as either ThePurpleLotus or TheGoldenLotus sold packages of counterfeit coupons for approximately $25 in Bitcoin. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
InternetNews
May 13, 2009
Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
Bank Technology News
May 2001
David Rountree |
Advertising Via ATM: Make It Quick Advertising using ATMs represents a viable revenue opportunity, recent consumer research indicates. But pity the bank that makes its customers wait longer in order to pitch them at the automated teller machines... |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
Search Engine Watch
February 24, 2010
Parks Blackwell |
What Can Mobile Do? The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
January 13, 2009
Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
The Motley Fool
December 10, 2007
Rimmy Malhotra |
The Happy Meal in Front of the Bulldozer After making considerable progress dismantling its former image as an "evil" company out to stuff kids with junk food, McDonald's takes a step backwards by placing coupons for Happy Meals on report cards. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
