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CRM
April 4, 2014
Kane Russell
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. mark for My Articles similar articles
Search Engine Watch
March 2, 2011
Matt Lawson
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. mark for My Articles similar articles
CRM
June 2014
Maria Minsker
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. mark for My Articles similar articles
Search Engine Watch
July 24, 2009
Gregg Stewart
Mobile Coupons Offer Multiple Benefits Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. mark for My Articles similar articles
CRM
December 2010
Juan Martinez
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects mark for My Articles similar articles
CRM
June 1, 2006
Grosso et al.
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. mark for My Articles similar articles
Search Engine Watch
April 23, 2010
Parks Blackwell
Mobile Coupons -- Don't be that Guy Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. mark for My Articles similar articles
Search Engine Watch
March 10, 2011
Paul Burani
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles