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Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Search Engine Watch September 28, 2009 Liana Evans |
What Is Your 'R' for ROI in Social Media? Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. |
Search Engine Watch April 2, 2010 Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch May 20, 2008 Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
PC World February 24, 2008 Scott Spanbauer |
The Right Social Network for You Whether you're looking for a job, a party, or long-lost friends, your ideal online meeting place is out there. We'll help you find it. |
InternetNews December 20, 2006 Nicholas Carlson |
How Social Networks Became Useful Think social networks hit it big this year because of meeting a litany of people online? Think again. |
Search Engine Watch June 28, 2010 Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM April 1, 2011 Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
Search Engine Watch August 31, 2009 Liana Evans |
Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. |
Search Engine Watch February 16, 2009 Ron Jones |
Social Media Marketing (SMO) 101, Part 1 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. |
Search Engine Watch December 23, 2008 Mark Jackson |
Social Media and SEO -- Friends with Benefits? For those of you whose responsibilities - either directly or indirectly - involve organic Web site optimization, here's a look at how you can get SEO benefits out of social networking. |
Search Engine Watch November 23, 2009 Liana Evans |
Marketing Tactics vs. Social Media Strategy Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? |
Search Engine Watch February 22, 2011 Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
Information Today July 7, 2011 Avi Rappoport |
Google+ Social = World Domination? Released at the end of June 2011, Google+ is now pretty much a Facebook clone, with some nice bells and whistles, and it has a steep climb before it can even compete. |
Job Journal October 31, 2010 Peggy Klaus |
Social NOTworking Blogs, Facebook, LinkedIn, Twitter, and MySpace have quickly become valuable tools when it comes to effectively promoting ourselves and our products. Conversely, these very same tools can become weapons of destruction to any bragging and branding campaign. |
Commercial Investment Real Estate Nov/Dec 2013 Gray & Ryan |
Hang Out with Google+ Many commercial real estate practitioners have been cautious about the role of social media in their marketing and business development efforts, particularly when considering less popular sites such as Google+. |
Search Engine Watch April 13, 2009 Liana Evans |
Most Corporate Social Media Efforts Will Fail Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. |
Search Engine Watch November 30, 2010 Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. |
InternetNews September 3, 2008 Mike Elgan |
Social Networking: What Are 'Friends' For? Consider dropping your resistance to "open" social networking and embrace it with a vengeance. It's the best thing to happen to our species since language. |
InternetNews February 12, 2009 David Needle |
Google Amps Up Friend Connect Social Push Social bar for Web sites incorporates basic social features. |
Information Today March 2008 Thomas Krivak |
Facebook 101: Ten Things You Need to Know About Facebook Nowadays, more businesses and corporate folks are joining Facebook. Advertisers are even turning their attention to this growing market. So what should you know about Facebook? Here are 10 things for starters. |
InternetNews August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
InternetNews April 17, 2009 Mike Elgan |
Inside Google's 'Facebook Killer' Google is just one acquisition away from offering a social network that does everything Facebook does, minus all the things everybody hates about Facebook. |
Search Engine Watch October 31, 2010 Jonathan Allen |
Human-flesh Search Engines Unearth Dark Side of Online Community Trick or treat? When the wisdom of crowds takes matters into their own hands. |
Search Engine Watch April 27, 2009 Liana Evans |
Do You Know Where Your Audience Is? Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. |
Fast Company John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM August 10, 2012 Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Search Engine Watch November 8, 2010 Kaila Strong |
Social Syncing: Cross Platform Marketing Cross promotion on social networking sites doesn't have to be difficult. Develop a plan, leverage your audience, use tools, don't be afraid to switch it up, and always track your results! |
Investment Advisor February 2010 Lewis Schiff |
Older and Online From November 2004 until November 2009, the number of people over 65 years old who actively used the Internet jumped by 55%. |
Fast Company Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
InternetNews June 16, 2006 Andy Patrizio |
Flock to The Social User's Browser Knocked as FireFox with extensions, Flock promises to make it easier for blogging, photo sharing and content gathering. |
Entrepreneur December 2008 John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch February 13, 2011 Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Fast Company Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Entrepreneur July 2008 John Jantsch |
Social Butterfly Work the social networking scene to get the most out of your online presence for your small business. |
Search Engine Watch March 8, 2011 Kevin Gibbons |
Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. |
AskMen.com |
Your Past Isn't Done With You Americans who grew up long before the Internet opened private lives to the world are finding out that Facebook and other sites are bringing up things better left alone. |
InternetNews December 18, 2006 Ed Sutherland |
MySpace From Your Phone News Corp's MySpace and Cingular Wireless have struck a deal that lets subscribers play on the social-networking site from their cell phones. |
CRM November 30, 2012 Kalkofen & Dettmann |
The Top Six Digital Trends for 2013 These exciting developments could be crucial to your business. |
Search Engine Watch June 10, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
Search Engine Watch March 10, 2011 Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
T.H.E. Journal October 8, 2009 Bridget McCrea |
Managing Social Media Risks Social media can expose organizations to significant risk, not the least of which is serious reputation damage |
Commercial Investment Real Estate Jan/Feb 2010 Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
Search Engine Watch June 10, 2008 Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 2 Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns. |
CRM February 2007 Jessica Sebor |
Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged? |
BusinessWeek February 3, 2011 Brad Stone |
Instagram: Picture a New Breed of Startup Four-month-old photo-sharing service Instagram has 1.75 million users, four employees, and zero revenue |
CRM April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |