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Search Engine Watch November 7, 2008 Chris Boggs	SES Chicago 2008 Invitation and Primer An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo.
Search Engine Watch December 19, 2008 Chris Boggs	SES Chicago 2008 Recap An industry that not long ago was a pesky competitor to traditional mass media marketers has turned into a giant problem: search marketing and intelligent media placements are here to stay.
Search Engine Watch May 8, 2008 Ron Jones	What SEM/SEO Events Should You Attend This Year? There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008.
Search Engine Watch July 18, 2008 Elisabeth Osmeloski	Key Themes in Online Travel Search engine optimization and pay per click play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?
Search Engine Watch March 1, 2011 Mike Grehan	10 Reasons Why You Can't Miss #SESNY SES New York brings the answers you're looking for. Join us for 75+ sessions, featuring 120 speakers, dozens of express clinics, theatre presentations and networking opportunities.
Search Engine Watch August 14, 2009 Joshua Palau	Observations from SES San Jose The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search.
Search Engine Watch December 11, 2009 Chris Boggs	The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience.
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch December 11, 2007 Greg Jarboe	Top News Stories from SES Chicago Thoughts on Don Schultz's keynote at the Search Engine Strategies (SES) Chicago last week... Net neutrality: what can we do?... Soaring through universal search... Orion panel at SES Chicago... The unfiltered reality of SES Chicago... etc.
Search Engine Watch January 30, 2009 Elisabeth Osmeloski	2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.
Search Engine Watch August 18, 2009 Mark Jackson	Performance-Based Pricing for SEO? Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.
Search Engine Watch June 17, 2009 David Dalka	Quality SEO Pays for Itself Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.
Search Engine Watch April 10, 2006 Ian McAnerin	An Evening with Danny Sullivan The format was simple question-and-answer style, with people posing their questions to one of the giants of the search industry and the host of this year's conference.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Search Engine Watch May 22, 2009 Frank Watson	The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.
Search Engine Watch August 8, 2008 Elisabeth Osmeloski	Getting Vertical Search Right: A Sneak Preview At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar.
Search Engine Watch May 2, 2008 Chris Boggs	Top 5 Non-SEO Ways to Increase Your Search Rankings Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch December 27, 2010 Kevin Gibbons	10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
Search Engine Watch August 21, 2009 Frank Watson	Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?
Search Engine Watch March 11, 2010 Justilien Gaspard	Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how.
Search Engine Watch April 7, 2005 Greg Jarboe	Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs.
Search Engine Watch March 6, 2009 Chris Boggs	Combating SEO Implementation Paralysis For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch April 21, 2011 Chris Boggs	Confidently Projecting ROI for SEO: Can it be Done? To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines.
Search Engine Watch February 6, 2009 Chris Boggs	Don't Believe Everything You Read Some marketers choose to base their search marketing strategies on blog posts.
Search Engine Watch September 18, 2007 John Biundo	Ten Lessons From SES San Jose Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in with a plan.
Search Engine Watch January 16, 2007 Greg Jarboe	In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year.
Search Engine Watch July 10, 2009 Frank Watson	Building a Search Marketing Consulting Business With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few tips for how to get started.
Search Engine Watch November 2, 2010 Eric Enge	Less Than Obvious Tips From SES Chicago Here's some great advice from SES Chicago on topics including news optimization, retargeting, page speed, and much more.
Search Engine Watch August 27, 2008 Kevin Ryan	Rehabilitating SEO Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning.
Search Engine Watch December 22, 2008 William Flaiz	Revisiting My 2008 Search Predictions Reviewing predictions for 2008 which included SEO moving beyond traditional search engines, and the practice going mainstream.
Search Engine Watch April 2, 2008 Jessica Bowman	IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems.
Information Today December 1, 2003 Marydee Ojala	Happiness and Worry at Online Information 2003 in London, England Is it news that the show continues after 27 years? Possibly it is, particularly in these difficult times.
Search Engine Watch July 17, 2009 Chris Boggs	Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic?
Financial Planning September 1, 2005 Steven L. Lubetkin	Message Control Leading a panel discussion can be an effective way to get your financial planning ideas across, if you're prepared.
Search Engine Watch December 27, 2007 Kevin Newcomb	2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch January 4, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.
Search Engine Watch October 13, 2004 Andrew Goodman	Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines.
CRM July 1, 2009 Jessica Tsai	Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Search Engine Watch August 17, 2010 Garry Przyklenk	What the Heck is Connected Marketing? SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile.
Search Engine Watch November 21, 2008 Chris Boggs	Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.
Search Engine Watch November 20, 2009 Chris Boggs	SEO Tools -- Worth the Time and Money? An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch June 27, 2008 Chris Boggs	SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
Search Engine Watch January 13, 2010 Bas van den Beld	Search Marketing in Germany A look at trends in search and social marketing in Germany during Search Engine Strategies Berlin.