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Search Engine Watch
March 12, 2009
Sage Lewis |
Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success?   |
Search Engine Watch
January 29, 2009
Sage Lewis |
Bribing People With $50 Gift Cards: Part Deux We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. |
Search Engine Watch
March 26, 2009
Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
May 7, 2009
Sage Lewis |
Make Sure Your Promotion Is Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. |
Search Engine Watch
November 19, 2009
Sage Lewis |
The Promotion Recipe Are your social media contacts numb to your promotions? Spice them up using these tips. |
AskMen.com
Terence Channon |
Handling A Promotion Once a promotion arrives, so does the additional pay, the added responsibility and the greater advancement opportunities. But with all of the new benefits you should prepare for some pitfalls as well -- like jealous coworkers and your growing ego. |
Entrepreneur
December 2005
Gwen Moran |
It's Better to Give Here are tips to rack up sales with a wildly generous promotion. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
AFP eWire
November 10, 2008
Larry P. Stelter |
Getting the Message Out on the IRA Rollover What is the best way to spread the word about the recently extended IRA Rollover provision? Research into efforts to increase visibility of the provision in 2006 offers some lessons for future marketing efforts. |
Entrepreneur
November 2003
Gwen Moran |
But Wait, There's More The benefits of "gift with purchase" |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
CRM
December 7, 2012
Jim Belosic |
User Involvement Is Key to Building a Social CRM Database Emphasize competition among your customers to increase your access to online user-generated data. |
Job Journal
July 29, 2007
Michael Kinsman |
The Price of Promotion Getting promoted might not be all it's cracked up to be. A new study reveals that winning a coveted job promotion might just turn out to be one of the most stressful experiences in life. Here's why. |
CRM
February 2012
Judith Aquino |
Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages. |
CRM
October 2013
Maria Minsker |
Arts and Crafts Retailer Learns the New Language of Social Media Curalate helps Michaels launch image-centric promotion. |
The Motley Fool
January 5, 2007
Tom Taulli |
Family Dollar Sees Less Green December's dismal results may indicate a pullback among low-income shoppers. The stock slipped $0.22 to $29.32 on the news. |
IndustryWeek
December 16, 2009
Peter Alpern |
Five Reasons Why Your Data is a Mess Expert suggests why executives rarely get the answers they need from company reports. |
Search Engine Watch
November 5, 2010
Price Glomski |
Do Facebook CPC Ads Really Work? Well, Sometimes Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers. |
Search Engine Watch
November 13, 2007
Steve Haar |
Tracking Real Value with Incremental ROI You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses. |
Entrepreneur
December 2004
Mark Henricks |
This Is a Test Don't be tempted to use "Return On Investment" analyses the wrong way, or you risk creating a formula for disaster. |
AskMen.com
Jasper Anson |
Live up to Your Promotion Tips for advancing after your promotion. |
AFP eWire
November 29, 2011 |
Raising Awareness With Cause Marketing Done well, a cause-marketing issue promotion campaign can heighten awareness of your cause in the broader community, well beyond your current base of supporters. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Entrepreneur
August 2003
Catherine Seda |
It's That Time of Season Sure, it may be summer, but if you're an e-tailer, now's a great time to plan for winter sales. |
InsideFlyer
October 2006 |
Welcome Back Faster Free Nights If we had to pick just one promotion that has stood out in the past few years, it might just be the Faster Free Nights promotion from Hyatt Gold Passport and MasterCard. |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
InsideFlyer
February 2013 |
Marriott MegaBonus Registration for Marriott's latest MegaBonus promotion is available until March 15, 2013 and the promotion runs from Feb. 1 through April 30, 2013. |
Search Engine Watch
August 20, 2009
Jason Tabeling |
Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. |
Inc.
April 1, 2010
J.J. McCorvey |
How to Create Your Own Augmented Reality Companies, including Ogmento and Metaio, specialize in augmented reality. |
Search Engine Watch
December 3, 2009
Sage Lewis |
Tickets and Pies Push the conversion rates of your promotions into the stratosphere using these tips. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
CRM
December 19, 2011
Judith Aquino |
Mobilize.Me Offers Businesses More Control in Daily Deals Service Platform lets users set strict parameters for promotions. |
CFO
October 15, 2002
Scott Leibs |
The Case Against the Business Case Are there lessons to be learned from a well-fitting pair of chinos? Business-school professors Jeanne Ross and Cynthia Beath applaud the thinking behind Land's End's online virtual dressing room (with no ROI justification) and caution companies against turning ROI into a security blanket. |
CIO
August 31, 2011 |
How to Get Started Using Analytics to Profit From Facebook Online fashion retailer Tobi integrated data from customers' Facebook pages and their purchasing histories to better target promotions and increase sales. |
U.S. Banker
December 2009
Anthony Malakian |
Taking the Bank for a Test Drive In the heart of the Rust Belt, First Place Bank's car giveaway is helping to renew pride in the embattled auto industry -- and driving traffic to its branches. |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
AFP eWire
September 28, 2010 |
The Top 10 Mistakes in Fundraising Campaigns Is your fundraising campaign fizzling? Whether you are stalled or just moving slower than you would like, there are some common mistakes that you can diagnose now before your campaign sputters to a stop. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
September 1, 2004 |
The Pulse: Our main concern regarding customer data is... Pie chart showing responses to a survey about concerns over customer data. |
Information Today
March 11, 2014 |
SIIA Releases Marketing Survey Results Results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts' ROI (64%, up from 55% last year). |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Commercial Investment Real Estate
Nov/Dec 2013 |
Expand the Brand The Certified Commercial Investment Member Institute has worked tirelessly to expand designation promotion efforts worldwide and illustrate the value CCIMs bring to every business situation. |
The Motley Fool
July 12, 2010
Alyce Lomax |
American Eagle: Smartphones and Desperate Times Last week's retail same-store sales data revealed the desperate promotions retailers rolled out in June to lure in shoppers. Just how shameless will retailers get for back-to-school season? |
Food Processing
July 2005
John Stanton |
Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near. |
| AskMen.com |
Promotion When it comes to career advancement, your professional image and your networking skills are just as important as your dedication and concrete job qualifications. |
The Motley Fool
August 6, 2007
Rick Aristotle Munarriz |
GooTube Sends a Stinging Gmail A clever Google promotion, a community generated video created from individual 10-second clips sent in by viewers, brings in clever responses, but also a mixed bag of viewer comments. |
InsideFlyer
February 2015 |
Marriott Rewards MegaBonus Marriott Rewards members can register through March 31, 2015 for the MegaBonus promotion, valid for stays at participating properties through April 30, 2015. |
