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Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?   |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
The Motley Fool
July 25, 2007
Rick Aristotle Munarriz |
TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients. |
InternetNews
July 24, 2007
Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
PC World
January 29, 2007
Dan Tynan |
Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
Search Engine Watch
March 3, 2003
Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Fast Company
Dec 2013/Jan 2014
Zak Stone |
Explain the Trend: Turning Readers Into Doers In an era of ignored banner ads, activism is a way to show readers' attentiveness -- and if they'll click on a petition, maybe they'll click on an ad, too. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
InternetNews
March 11, 2009
David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
Search Engine Watch
March 17, 2009
Carrie Hill |
Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Search Engine Watch
October 15, 2009
Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
March 22, 2006
Greg Jarboe |
Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
The Motley Fool
November 29, 2007
Rick Aristotle Munarriz |
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform. |
InternetNews
February 5, 2004
Zachary Rodgers |
Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. |
Search Engine Watch
December 27, 2006
Sara Holoubek |
Contextual Search Ads: Boon or Bust? Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
InternetNews
February 21, 2008
Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
