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Search Engine Watch
July 9, 2008
Tim Ash |
Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.   |
T.H.E. Journal
February 2002
Joseph C. Otto |
Building a Great Web Site The planning of a Web site is very important. Many poorly designed, hard-to-read pages exist, but they don't have to be that way... |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Entrepreneur
April 2007
Melissa Campanelli |
The Right Stuff Web design experts reveal their Top 10 trademarks of stellar sites. |
Search Engine Watch
October 14, 2009
Tim Ash |
Tips for Organizing Your Landing Page Address these questions to ensure that visitors can access information on your landing page. |
Commercial Investment Real Estate
May/Jun 2006
Dustin Gellman |
The Ultimate Payoff Redefining your commercial real estate company's Web site can offer a solid return on investment. |
T.H.E. Journal
March 2001
Michael F. Ruffini |
Blueprint to Develop a Great Web Site Just like building a house, building a great Web site requires a blueprint. No one would ever think about building a house without a blueprint, or without knowing what tools to use to build the house... |
PC Magazine
November 30, 2004
Helen Bradley |
Quick and Easy Web Sites with Publisher When you're looking for software to help you build a Web site, don't overlook Publisher 2003. |
AFP eWire
April 11, 2005 |
Back to Basics: Make Your Site User-Friendly Do you think investing in expensive website redesigns will make your website more user-friendly? Here are the basic elements that should be incorporated into a nonprofit website before you even look at costly new technology. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Entrepreneur
February 2007
Catherine Seda |
Lost and Found Don't leave your website visitors in the dark. Find new customers by turning your error page into a marketing message. |
Search Engine Watch
November 23, 2009
Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
InternetNews
March 4, 2005
Brian Livingston |
Are Your Visitors Seeing What You Think? Web sites that've been changed to exploit the findings of this study have sometimes generated two to three times the response rate from visitors, at little cost to the site owner. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
New Architect
October 2002
Peter Merholz |
Progress Paralysis Eight steps to get your old, unmanageable Web site moving again by improving production efficiency to better meet user needs. |
CRM
November 17, 2011 |
Provide Support Introduces Social Media Chat Service for Facebook A new social media customer service application from Provide Support allows owners of corporate, association, and non-profit Facebook pages to offer live chat service to their visitors. |
Search Engine Watch
March 24, 2005
Fredrick Marckini |
Why Quality Content is Key For Search Engines Why did the subject of 'content' find its way onto the agenda of a search engine marketing conference? Because the law of search engine marketing is clear: less content, lower rankings. But what are the characteristics of good content? |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
CIO
November 15, 2003
Meridith Levinson |
How to Play to Your Audience Is your website easy for Maude to use? Or, for that matter, Tiffany or Raul? Here's how to sync up your website with your audience. |
Search Engine Watch
April 15, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
Search Engine Watch
November 25, 2008
Carrie Hill |
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. |
Search Engine Watch
March 29, 2010
Josh McCoy |
SEO With a Skeleton Crew Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget. |
Search Engine Watch
April 1, 2009
Tim Ash |
The Decision-Making Funnel, Stage 2: Interest On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. |
Search Engine Watch
December 7, 2009
Ron Jones |
Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
June 25, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. |
PC World
October 2001
Dennis O'Reilly |
Easy Steps to a Great Site Tips, tricks, and tools that will help you spruce up a dowdy home page--or build a brand-new one. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Bank Technology News
March 1, 2008
Larry Freed |
Put Usability Testing to the Ultimate Test By using scientific customer satisfaction metrics for usability testing, you can identify where to focus improvements that will have the greatest positive impact on customer satisfaction and loyalty. Read on to see how. |
