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Fast Company
November 2008
Robert Levine |
MTV's Digital Makeover MTV famously missed its chance to buy MySpace. Now the network's president, Van Toffler, is investing in dozens of digital media projects -- and one might soon be a billion-dollar business.   |
Wired
July 24, 2007
Frank Rose |
How Madison Avenue Is Wasting Millions on a Deserted Second Life More and more people are leaving this virtual world, leaving advertisers and big name companies behind. |
The Motley Fool
July 25, 2006
Steven Mallas |
MTV Wants Its Own Space In order to grow, MTV needs to continue creating channels in an economically sound manner. Flux is definitely something up their alley, and it should work out for Viacom as a whole -- so long as the fad of social networking turns into a long-term trend. |
BusinessWeek
November 20, 2006
Steve Hamm |
Palmisano Gets A Second Life IBM is embracing the virtual world of avatars - and other big companies are close behind. |
PC Magazine
October 28, 2003
Dan Costa |
Virtual Worlds Tired of the real world? Try a virtual one. These sites can have the graphic richness of massively multiplayer online role-playing games but are focused more on social activities and creativity than on dragon-slaying. |
BusinessWeek
February 20, 2006
Tom Lowry |
Can MTV Stay Cool? How the network's CEO Judy McGrath must remake her TV empire for a digital world. |
Search Engine Watch
October 2, 2010
Jonathan Allen |
9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods Convergence of web, mobile and TV may create stronger emotional connections between audiences. |
Information Today
July 14, 2008
Lori Bell |
As the (Virtual) Worlds Turn Google released Lively, a public beta version of its much-anticipated three-dimensional virtual world. |
Knowledge@Wharton
September 24, 2003 |
In Norrath, Tattoine and Rubi-ka, Just What Are Your Legal Rights? Even though virtual worlds are nothing more than code residing in banks of computers, what goes on in them poses challenges to our notions about the nature of property, the legal rights of players in virtual worlds and even the presumed boundary between the real and the imagined worlds. |
PC World
October 2, 2006
Mark Wallace |
The Future of You Think the Net has changed your life? Wait until it becomes an immersive 3D environment. |
InternetNews
December 12, 2007
Kenneth Corbin |
New MTV Unit Seeks More Online Ad Dollars Viacom's property looks to consolidate digital advertising campaigns across its sprawling global properties. |
InternetNews
August 21, 2007
Nicholas Carlson |
MTV, RealNetworks, Verizon to Peddle Music MTV is joining with RealNetworks to form a new company, Rhapsody America, whose offering will be the exclusive digital music service for Real and for MTV Networks' premier music and pop culture brands in the United States. |
National Defense
May 2010
Austin Wright |
Airmen to Live Out Their Careers In Cyberspace Air Force officials anticipate a world in which every recruit receives an avatar upon joining the service. |
InternetNews
August 10, 2006
Ed Sutherland |
MTV Buys a Bigger Online Presence Just days after making a deal with Google to syndicate video content, MTV Networks announced its $200 million acquisition of content company Atom Entertainment. |
Inc.
October 2007 |
Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. |
BusinessWeek
May 1, 2006 |
The Online Universe: An Old Fogey's Guide Here's a primer on the strange new world of online gaming. |
The Motley Fool
November 30, 2006
Steven Mallas |
MTV Enters Hyperspace Are multiple new MTV-branded websites too much of a good thing? We'll have to wait and see whether this new Internet strategy will eventually help Viacom's shares. |
InternetNews
October 9, 2006
David Needle |
Is Sun's News For Real? Sun is holding a press conference from within Second Life, a virtual online world. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Zwinky Gets Swanky IAC tries its hand at creating a virtual community for kids. |
IEEE Spectrum
June 2011
Bailenson & Blascovich |
Virtual Reality and Social Networks Will Be a Powerful Combination Avatars will make social networks seductive |
BusinessWeek
May 1, 2006 |
My Virtual Life A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice. |
IEEE Spectrum
January 2008
David Kushner |
Winner: Make Your Very Own Virtual World with OLIVE Forterra's OLIVE software makes the business of virtual-world environments real. |
The Motley Fool
December 21, 2006
Steven Mallas |
MTV Wants Mobility MTV solidifies its strategy for mobile content. Investors, take note. |
The Motley Fool
June 19, 2007
Tim Beyers |
Fool on the Street: Viacom Snubs Web TV The business of channel surfing is as good as ever. What's the allure for Viacom? Advertising. |
BusinessWeek
August 13, 2007
Aili McConnon |
Just Ahead: The Web As A Virtual World Imagine being able to have a digital replica of yourself stroll from one site to another. |
Salon.com
August 29, 2001
Sarah Kendzior |
Carson, Courtney and the ultimate shout-out A day in the life of MTV's "Total Request Live"... |
InternetNews
January 12, 2007
Roy Mark |
Politics, Virtually Democrats' groundbreaking appearance in Second Life opens the door for what might be the Internet's next political battleground. |
BusinessWeek
October 22, 2007 |
MTV Presses Play in the Middle East MTV's Bhavneet Singh talks about the challenges of launching MTV Arabia on Nov. 16 and the iconic music channel's global strategy. |
Salon.com
May 31, 2000
Sharon Goldman Edry |
The boob tube MTV used to show music videos: Now it offers kids an almost constant stream of torrid teens, hot sex and whipped-cream bikinis. |
The Motley Fool
August 7, 2006
Rick Aristotle Munarriz |
Google Wants Its MTV Viacom is dreaming of streaming through Google for profit. What makes this deal so intriguing, is that Google will be turning to its growing community of AdSense third-party publishers to help spread the streams in exchange for a piece of the action. |
The Motley Fool
September 11, 2007
Steven Mallas |
Britney Spears Can't Save MTV Viacom's flagship channels MTV and Nickelodeon need attention. Viewership is down; management has a slate full of new and returning shows it hopes will fill in the "soft spots." |
InternetNews
October 12, 2007
Susan Kuchinskas |
Hey IT, Welcome to the Bverse IBM and Linden Labs, creator of Second Life, announced an initiative to create open standards and interoperability allowing people to move their avatars and virtual goods from one world to another. |
The Motley Fool
June 23, 2005
Steven Mallas |
MTV's Pet Project The NeoPets acquisition could be one savvy investment. This is an issue that investors might want to watch, considering that MTV Networks will soon be on its own (along with Paramount Studios) when Viacom splits. |
The Motley Fool
December 11, 2006
Rick Aristotle Munarriz |
Fool on the Street: Viacom Plants the Flag Viacom's new CEO shoots for the stars. Let's hope that shareholders enjoy the ride. |
Scientific American
July 2009
Michael Tennesen |
Avatar Acts: Why Online Realities Need Regulation Conflicts on environments like Second Life can open up new legal questions |
BusinessWeek
May 1, 2006
Robert D. Hof |
It's Not All Fun And Games Companies are also starting to use virtual worlds as alternate offices in which colleagues and partners can meet and view materials that the Web isn't rich enough to display well. |
InternetNews
September 28, 2007
Mike Elgan |
Don't Believe In Google's 'My World' What we know about the "My World" project is made up from what Google might call a "mashup" of sketchy facts, speculation and wishful thinking. Let's have a look. |
T.H.E. Journal
January 2009
John K. Waters |
A 'Second Life' For Educators Lauded as a learning tool, the popular virtual world is now being used by teachers for their own enrichment, providing them with a wealth of opportunities for collaboration, peer interaction, and sharing of resources. |
PC Magazine
April 4, 2007
Jim Louderback |
When the Game Is You Anyone who's played the Nintendo Wii knows how much fun it is to be in the game. |
Wired
August 12, 2009
Jeff Howe |
The Beatles Make the Leap to Rock Band On September 9, after three years of ardent courtship, tech wizardry, and dizzying legal acrobatics, MTV Games is releasing The Beatles: Rock Band, a multiplayer title spanning the group's entire career. |
Fast Company
July 2009
Michael Fitzgerald |
Boomtown Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real. |
Inc.
February 2007
Michael Fitzgerald |
Does Your Business Need a Second Life? Why are companies like Toyota and Dell and Starwood Hotels getting immersed in Second Life. |
The Motley Fool
July 9, 2008
Anders Bylund |
IBM Moves Into the Virtual World Second Life and IBM just showed that the massive Second Life world can connect to IBM's OpenSim servers. This could be the beginning of open standards that would connect every conceivable virtual reality network to each other. |
BusinessWeek
October 22, 2007
Kerry Capell |
The Arab World Wants Its MTV U.S. media giant Viacom aims to deliver MTV to the Arab world, as well as Nickelodeon, Comedy Central, and more. |
InternetNews
August 7, 2006
Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
The Motley Fool
May 10, 2004
Steven Mallas |
Yo, MTV's Downloading! MTV and MusicNet plan to offer tunes for the downloading masses. |
InternetNews
October 14, 2005
Clint Boulton |
MTV to Stream IFILM Into Its Broad Network The Viacom unit pads its array of Web-centric assets by purchasing the streaming video provider. |
The Motley Fool
May 15, 2006
Alyce Lomax |
MTV Wants a Bite of Apple Should Apple fear MTV's new URGE music service? |
Entrepreneur
November 2007
Heather Clancy |
Starting Your Business' Second Life Need to breathe some life into your business? Going virtual can open up a whole new world. |
BusinessWeek
August 6, 2009
Tom Lowry |
Video Games: Will The Beatles Rock MTV? Viacom is counting on the Fab Four to rejuvenate MTV Networks' flagging Rock Band video franchise. |
