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HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.   |
InternetNews
October 13, 2008 |
MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test. |
BusinessWeek
April 9, 2007
Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch? |
The Motley Fool
April 20, 2007
Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical. |
InternetNews
August 11, 2006
Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Social Networks: Ready to Join the Party? Selling yourself on Facebook. |
BusinessWeek
June 13, 2005
Steve Rosenbush |
Hey, Come To This Site Often? MySpace's networking portal has a cool factor MSN and Yahoo! can't match. |
InternetNews
January 25, 2008
Kenneth Corbin |
MySpaceTV Goes Global With BBC Partnership MySpace is getting serious about its television portal. |
BusinessWeek
December 12, 2005
Jessi Hempel |
The MySpace Generation The MySpace generation live online. They buy online. They play online. Their power is growing. |
The Motley Fool
May 15, 2006
Rick Aristotle Munarriz |
The Funny Thing About MySpace MySpace started out as a way to gauge young adult popularity, but now it is democratizing entire industries. Ignore at your own risk, Corporate America. |
BusinessWeek
November 5, 2007
Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine. |
HBS Working Knowledge
August 16, 2006
Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
BusinessWeek
October 27, 2010
Fixmer & Grover |
For MySpace, a Fresh Coat of Paint MySpace unveiled a sleeker new look on Oct. 27 that puts the emphasis on entertainment and celebrities rather than friends. |
InternetNews
May 8, 2007
Pauline Millard |
MySpace to Drop Cash in Photobucket? Numerous sources are reporting that MySpace is purchasing the four-year-old Photobucket for close to $300 million in cash, thus merging the photo-hosting service with the social-networking site it's grown off of. |
Financial Planning
October 2, 2007
Gwen Moran |
Cybersocializing Here's how financial planners are making the most of social media. |
The Motley Fool
January 11, 2006
Alyce Lomax |
Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note. |
InternetNews
November 5, 2007 |
MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users. |
Fast Company
September 2008
Ellen McGirt |
What's New at MySpace With Facebook surging, co-founders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch? |
Fast Company
September 2008
Carlye Adler |
Who Will Be the Godfather of Comedy Video on the Web? Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. |
CIO
February 1, 2007
Margaret Locher |
Targeting Customers in Second Life If you're trying to help your company or your customers market products or services in Second Life, where more than 84 million real-world dollars changed hands in 2006, beware: Old-world advertising wisdom won't play. |
The Motley Fool
June 14, 2006
Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Entrepreneur
August 2006
Gwen Moran |
Hot Stuff Make these top trends part of your marketing mix. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
August 4, 2006
Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
Entrepreneur
May 2007
Gwen Moran |
Funny Business Using humor in your marketing. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
InternetNews
October 17, 2007
Sean Gallagher |
Skype Gives MySpace Users A Voice Skype has hooked up with MySpace to provide click-and-talk voice services. But is too much, too soon? |
InternetNews
February 3, 2006
Catherine Pickavet |
Balancing The Business of MySpace Are social networking sites like MySpace in need of more supervision? |
The Motley Fool
December 13, 2006
Alyce Lomax |
MySpace and Yahoo! Duke It Out Did MySpace beat out Yahoo! for page views? |
Search Engine Watch
December 14, 2006
Sara Holoubek |
Interactive Marketing and Social Media The rise of the social web has created a new advertising order where the goal is to partner with the customer so he or she may interact with, or call public attention to, your product or service. |
The Motley Fool
January 16, 2007
Alyce Lomax |
MySpace's Fuzzy Future The game's not over for the current social-networking king. Investors, take note. |
InternetNews
April 8, 2008 |
News Corp. Buys Stake in Video ad Network Fox Networks, a year-old online advertising network owned by Rupert Murdoch's News Corp., will announce on Tuesday it has bought control of European video ad network Utarget as part of a move to expand in Europe and Asia. |
Search Engine Watch
December 27, 2006
Sara Holoubek |
Contextual Search Ads: Boon or Bust? Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
InternetNews
July 14, 2006
Nicholas Carlson |
Is There Money in MySpace? It's official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn't making any money? |
The Motley Fool
November 1, 2006
Alyce Lomax |
MySpace: Walk the Plank, Pirates Are companies like MySpace going to shoot themselves in the foot over copyright? |
The Motley Fool
April 13, 2007
Rick Aristotle Munarriz |
MySpace Boots Photobucket The ability to embed ads in video doesn't sit well at the networking site. |
Wired
February 2007
Mark Wallace |
A Second Life for MTV It used to be the last word in youth culture. Now MTV is more about reality shows than rock stars. Can a virtual world of 3-D avatars help the network get its groove back? |
Wired
July 24, 2007
Frank Rose |
How Madison Avenue Is Wasting Millions on a Deserted Second Life More and more people are leaving this virtual world, leaving advertisers and big name companies behind. |
InternetNews
June 16, 2009
Kenneth Corbin |
Facebook Surges Past MySpace in U.S. On opposite trajectories, Facebook and MySpace switch places on comScore's rankings of most popular domestic social networks. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
BusinessWeek
June 22, 2011
Felix Gillette |
The Rise and Inglorious Fall of Myspace Myspace once promised to redefine music, politics, dating, and pop culture. Rupert Murdoch fell in love with it. Then everything fell apart. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
The Motley Fool
April 11, 2006
Alyce Lomax |
News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk. |
Wired
July 2006
Spencer Reiss |
His Space Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
PC Magazine
November 29, 2006
Michael J. Miller |
People of the Year Second Life isn't the first virtual community, but it is one of the most popular. Founded by Philip Rosedale in 2003, it recently reached its one millionth resident. |
