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Information Today
March 24, 2015
Nancy K. Herther |
Contenders for the Title 'The Netflix of Magazines' Emerge Today, we are seeing the rise of well-financed competitive ventures to establish dominance in sales of key, popular magazines for the global app market.   |
Entrepreneur
August 2004
Nichole L. Torres |
Start the Presses Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality. |
CIO
December 1, 2000
Emelie Rutherford |
To E or Not to E Cincinnati Magazine wrestles with the question of online strategy... |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
Fast Company
April 1, 2011 |
Letter From the Editor: The Separation of Church and State The editor speaks about the changing rules of advertising in the media. |
Inc.
October 1, 2002
Tahl Raz |
60-Second Business Plan: This Hip House Can a post-Martha Stewart style magazine raise money amid the worst advertising slump in decades? |
Information Today
December 12, 2013 |
Newsweek Resumes Print Publication Newsweek magazine, which stopped publishing print issues last year, will be available in print again beginning in January or February 2014 according to The New York Times. |
BusinessWeek
July 12, 2004
Bianco & Lowry |
Quality News: Who Will Pay The Tab? Americans remain heavily dependent on the mass media for national and international news. With the decline of mass media what will be the fate of news in the micromarketing era? |
Information Today
July 27, 2009
Theresa Cramer |
Printcasting Aims to Rescue the Printed Word Dan Pacheco won a grant from the Knight Foundation for an idea he's calling Printcasting -- a platform that allows anyone to create a printable magazine or newsletter that's supported with local advertising. |
The Motley Fool
January 28, 2011
Robyn Gearey |
Magazines Are Dead. Long Live Magazines! Just as the "Are Magazines Dead?" headlines began to spread, something of a miracle occurred when Apple unveiled the iPad. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
The Motley Fool
February 17, 2005
Dave Marino-Nachison |
Knight Ridder's San Francisco Treat The media giant bought five Northern California free dailies to boost its ad reach. Investors, take note. |
BusinessWeek
November 15, 2004
Erin Chambers |
For Your Eyes Only, Wal-Mart Woman Time Inc.'s All You magazine, for Middle America's discount shopping crowd, shuns subscriptions in favor of the superchain's shelves. Now others are rushing to develop low-priced newsstand titles themselves. |
BusinessWeek
July 11, 2005
Roger O. Crockett |
Will He Still Love Magazines? Morningstar's founder, an avid reader, just snagged Fast Company and Inc., believing the industry will eventually turn around. |
Salon.com
March 21, 2000
Katharine Mieszkowski |
My dot-com business mags have fallen on me and I can't get up! Ad-fat magazines like the Industry Standard, Business 2.0 and the Red Herring have swelled to telephone-book size. But who has time to read 3,000 pages a month? |
PC Magazine
May 29, 2009
Dan Costa |
It's a Great Time to Be in Publishing! There are plenty of reasons to be bullish on the publishing industry -- you just have to read between the lines. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
BusinessWeek
August 5, 2010
Alexandra Wolfe |
Going Glossy in the Housing Bust When Joseph Diaz saw the bubble, he sold his real estate company - and launched a travel magazine. |
Salon.com
August 18, 2000
Scott Rosenberg |
When magazines lose their charm Old-fashioned computer periodicals don't make much sense anymore. How much time do the new business journals have left? |
Salon.com
December 10, 2001
Kera Bolonik |
How low can they go? Women's magazines, once the source of first-rate writing, now offer a steady diet of diets and product tie-ins to readers who get no respect... |
BusinessWeek
January 9, 2006
Louise Lee |
Call It Gutenberg's Revenge Webzines are launching print versions to boost their readership and advertising. |
Fast Company
October 19, 2011
Rachel Z. Arndt |
Virgin's Project Magazine Editor Anthony Noguera Takes Content Users On A Journey Media companies aren't the only ones in the content-providing business these days. Meet Anthony Noguera, editorial director of Virgin's tablet magazine, Project. |
CRM
July 2015
Oren Smilansky |
With Sponsored Content, Know the Rules of the Road Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own |
| Knowledge@Wharton |
Dotcom Bomb Hits the Publications That Covered It The demise of the Industry Standard and the potential for the contagion to bring down other Internet-economy magazines may be unprecedented... |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Fast Company
March 2011
Tetzeli & Karpel |
Morgan Spurlock: I'm With the Brand Inspired by 'Super Size Me' director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising. |
InternetNews
August 4, 2009 |
Amazon's Patents Point to Kindle E-Book Ads Ads in Kindle e-books bring with them a host of issues that will impact publishers, authors, readers, marketers and device makers. |
Salon.com
August 2, 2000
Diane Seo |
Sports magazines start to sweat Why hot Web sites and flat ad revenue portend more Anna Kournikova covers for Sports Illustrated. |
Food Processing
September 2013
Larry Bagan |
How Food and Beverage Industry Professionals Consume Media Industry professionals seek pertinent information for solutions and reward media that fulfill specific needs. |
InternetNews
April 12, 2007
Lisa Nadile |
Wired Puts a Print Spin on Web 2.0 Publishers are listening to the lessons taught by the Web 2.0 movement, and what they hear is that reader expectation for personalization on a publication's Web site could also be a draw if applied to the print side. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
The Motley Fool
November 16, 2005
Andy Obermueller |
Is Gannett a Good Value? Troubled industries always present opportunities. The newspaper biz is no exception, provided it makes the right changes. Investors, take note. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Inc.
June 2004
Jess McCuan |
No, They Can't Do It Themselves With sales stalled at $450,000 last year, ReadyMade magazine takes on a small Colorado publisher as an outside partner. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
CIO
October 29, 2015
Maryfran Johnson |
Our farewell issue of CIO magazine The editor in chief of CIO magazine, says "our days in print are done," but our events and online offerings will continue to serve the IT leadership community. |
BusinessWeek
June 27, 2005
Jon Fine |
An Onslaught Of Hidden Ads So far magazine readers have been spared the print equivalent of the product placements familiar to television and movies. But with publishers missing out on some serious dollars, that may not last. |
The Motley Fool
December 5, 2006
David Lee Smith |
The Magazine Slide Magazine publishers are seeing their ad pages decline. Investors should avoid those publishing companies whose world is likely to be interrupted, rather than benefited, by the Internet shift. |
CRM
December 20, 2010
Koa Beck |
Alcatel-Lucent Announces Contactless Payment and Loyalty Pilot for Sanoma Magazines With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale. |
BusinessWeek
July 22, 2010
Devin Leonard |
Who's Afraid of Steve Jobs? Not Consumer Reports. Over the past year the 74-year-old magazine has carved up Apple and made Toyota roll over. Pretty good for a lab in Yonkers. |
PC Magazine
February 1, 2008
Dan Costa |
Print Is Dead. Long Live Print. How publishing-on-demand will transform the publishing industry. |
Inc.
February 2004
Bobbie Gossage |
How I Did It with Dany Levy Marrying the immediacy of the Internet to the ephemera of what's hot created one sweet, and profitable, company. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
Investment Advisor
July 1, 2011
Bill Bongiorno |
Summer Doldrums? Time to Grow Through Media Exposure Take advantage of down time this summer and market your firm to the media. |
Information Today
June 7, 2010 |
Adobe Unveils Digital Viewer Technology for Magazines This new publishing software was developed with input from Conde Nast's WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilizing the new digital viewer technology. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
