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Fast Company
March 2011
Tetzeli & Karpel |
Morgan Spurlock: I'm With the Brand Inspired by 'Super Size Me' director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.   |
Entrepreneur
June 2006
Steve Cooper |
Mags to Riches Got a great idea for a magazine? Find out how you, too, can break into this challenging business. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
BusinessWeek
July 12, 2004
Bianco & Lowry |
Quality News: Who Will Pay The Tab? Americans remain heavily dependent on the mass media for national and international news. With the decline of mass media what will be the fate of news in the micromarketing era? |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
Salon.com
March 21, 2000
Katharine Mieszkowski |
My dot-com business mags have fallen on me and I can't get up! Ad-fat magazines like the Industry Standard, Business 2.0 and the Red Herring have swelled to telephone-book size. But who has time to read 3,000 pages a month? |
Search Engine Watch
September 22, 2004
Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
Salon.com
December 10, 2001
Kera Bolonik |
How low can they go? Women's magazines, once the source of first-rate writing, now offer a steady diet of diets and product tie-ins to readers who get no respect... |
BusinessWeek
January 9, 2006
Louise Lee |
Call It Gutenberg's Revenge Webzines are launching print versions to boost their readership and advertising. |
Entrepreneur
August 2004
Nichole L. Torres |
Start the Presses Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality. |
The Motley Fool
January 2, 2008
Rick Aristotle Munarriz |
Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers. |
Salon.com
August 18, 2000
Scott Rosenberg |
When magazines lose their charm Old-fashioned computer periodicals don't make much sense anymore. How much time do the new business journals have left? |
BusinessWeek
June 27, 2005
Jon Fine |
An Onslaught Of Hidden Ads So far magazine readers have been spared the print equivalent of the product placements familiar to television and movies. But with publishers missing out on some serious dollars, that may not last. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Information Today
March 24, 2015
Nancy K. Herther |
Contenders for the Title 'The Netflix of Magazines' Emerge Today, we are seeing the rise of well-financed competitive ventures to establish dominance in sales of key, popular magazines for the global app market. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Salon.com
August 2, 2000
Diane Seo |
Sports magazines start to sweat Why hot Web sites and flat ad revenue portend more Anna Kournikova covers for Sports Illustrated. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Investment Advisor
March 2010
James J. Green |
Editor's Note: A Word Not From Our Sponsors The Editor speaks: The truth is that at Investment Advisor we're not for sale. Content is either all advertising or all editorial. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
April 11, 2006
Nicholas Carlson |
Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old. |
Information Today
February 2001
Barbara Quint |
Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service... |
Inc.
January 2004
Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
T.H.E. Journal
March 2005 |
Hart Sharp Video Releases Enhanced Super Size Me DVD for Education Morgan Spurlock, star and director of Super Size Me, is bringing his Academy Award-nominated documentary to schools in order to teach children the perils of poor diet, nutrition and fitness. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
The Motley Fool
May 3, 2004
Bob Bobala |
I Am Beyond Super Sized McDonald's cannot be held responsible for America's obesity -- or a new filmmaker's ambitions. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
Salon.com
September 20, 2000
Heidi Kriz |
Business reporting is hot! Hot! Hot! A formerly sleepy media backwater comes alive as more journalists' pulses throb in time to stock tickers. What happened? Why did business journalism suddenly become sexy? |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Chemistry World
June 2009
Bibiana Campos-Seijo |
Editorial: Feeling the crunch The latest sector to feel the recession is the world of publishing and journalism. The print media industry has seen a number of high-profile casualties - and science journalism in particular has finally started to succumb to the difficult financial landscape. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
BusinessWeek
February 11, 2010
Douglas MacMillan |
Google's New Billion-Dollar Baby Display advertising, most of it on YouTube, is surging, helping to offset a slowdown in the growth of search. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
