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Fast Company October 2006 Jennifer Reingold	Design Intervention At Philips, a place long known for big ideas and small numbers, can there be too much of a good thing?
BusinessWeek October 3, 2005 Ben Elgin	Google's Search for Simplicity That famously spartan user interface on Google's homepage is about to face a major test as the outfit seeks to drum up attention for its many new offerings
BusinessWeek December 11, 2006 Kerry Capell	Thinking Simple At Philips A panel of outside experts is helping Royal Philips Electronics reinvent itself.
BusinessWeek May 5, 2010 Helen Walters	How Google Got Its New Look The process that led to the redesign of Google's all-important search results page.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
Wired March 2004	The Complete Guide to Googlemania! They named their new search engine Google, for the biggest number they could imagine. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. At more than 200 million requests a day, it is, by far, the world's biggest search engine.
BusinessWeek October 3, 2005 Ben Elgin	Managing Google's Idea Factory Marissa Mayer helps the Google out-think its rivals
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
BusinessWeek August 1, 2005	How Philips Found New Spark Royal Philips Electronics CEO Gerard Kleisterlee tells how an emphasis on smart design pushes innovation, makes happy customers, and boosts the bottom line.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
PC Magazine January 25, 2007 Kathy Yakal	QuickBooks Simple Start 2007 Can't face (and don't need) a complex bookkeeping program for your one-man show? Intuit's Simple Start 2007 has what you need.
Fast Company October 2008 Linda Tischler	Digital Thinking at Rhode Island School of Design As the new president of the Rhode Island School of Design, John Maeda brings digital artistry -- and an obsession with business -- to an ultra-analog world.
Wired January 2003 Josh McHugh	Google vs. Evil The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.
The Motley Fool September 28, 2005 Tom Taulli	Google Turns Lucky Seven From upstart to empire, Google's had an incredible journey.
Fast Company March 2008 Chuck Salter	The Faces and Voices of Google Google is different, even on a list of distinctive companies. Here, more than a dozen describe what life is like at a place where no goal is too audacious, and even cafeteria food represents an opportunity to change the world.
Information Today January 2008 Paula J. Hane	Google 2.0 as `Calculating Predator' Google version 2.0 is a new type of company, combining hardware and software engineering in a network-centric application platform.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
HBS Working Knowledge May 8, 2006 Roland T. Rust et al.	Feature Bloat: The Product Manager's Dilemma Adding features improves the initial attractiveness of a product but ultimately decreases customers' satisfaction with it. So, what should you do?
BusinessWeek May 3, 2004 Andy Reinhardt	Philips: Back On The Beam Thanks to cost cutting, more efficient manufacturing, and solid sales of chips and flat-panel displays, Philips seems to be getting back on track.
PC Magazine May 16, 2007 Dan Costa	The Key To Great Tech: Keep It Simple Simplicity is in precious short supply these days -- particularly when it comes to technology.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool June 15, 2006 John Bluis	Dueling Fools: Google Bull Even without considering the other potential areas for growth, it's possible that advertising alone could support Google's current valuation. Investors, take note.
InternetNews September 24, 2005 Erin Joyce	Google The Bully? Microsoft reorganization gives rise to more chatter about Google's ascent, and whether its culture is changing.
IEEE Spectrum April 2012 Tekla S. Perry	Marissa Mayer: Google's Chic Geek This self-proclaimed "girly girl" runs one of Google's fastest-growing services
Wired June 23, 2008 Daniel Roth	Google's Open Source Android Phone Will Free the Wireless Web With the help of Google, Andy Rubin wants to bring the coolest bits of the web to your cell phone.
Search Engine Watch August 24, 2005 Danny Sullivan	New Google Talk Offers Instant Messaging & Voice Chat As widely expected, Google waded into the instant messaging space with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers.
PC World September 20, 2002 Cathleen Moore	Google Eyes the Next Innovation Creative approach could bolster Web services, search engine firm's exec says.
Fast Company July 2002 Fara Warner	How Google Searches Itself Google has become one of the hottest companies in Silicon Valley by helping millions of Internet users search the Web smarter and faster. But how does this wildly popular search engine find the new ideas that will keep its business moving forward? By "googling" itself.
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
PC World June 2003 Steve Bass	Maximum Google Google is fast, accurate, and fun to use, but you can get even more out of the boss of search engines.
Searcher March 2001 Richard Wiggins	Behind the Screen: Google, Disintermediation, and the Palm Beach Ballot When art meets design, the question always arises of whether form follows function. But good designers care a great deal about whether a given design --- for a ballot, or the radio controls in a Lexus RX-300, or a Web form --- misleads users...
The Motley Fool September 14, 2006 Rick Aristotle Munarriz	Google Gets Into It With Intuit The two form an alliance to spread a little more Google in the small-business world.
PC Magazine September 14, 2005 Pike et al.	The Experts' Guide to Google Yahoo MSN and AOL A review of the search, Web mail, instant-messaging services and uncover other features of the four largest portals.
BusinessWeek December 27, 2004 Ben Elgin	Larry Page And Sergey Brin: Information At Warp Speed With Google, Larry Page and Sergey Brin turned Web search into a giant popularity contest.
Entrepreneur April 2002 Michelle Prather	Ga-Ga for Google Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money...
The Motley Fool August 18, 2005 Shruti Basavaraj	Yahoo!'s in the Groove It jumps into the digital music market with its Audio search and Music Unlimited service. Branching out into niche markets seems a good way to pull even with the Google domination and keep this search engine chugging.
PC Magazine October 4, 2006 Kathy Yakal	QuickBooks Premier Edition 2007 With QuickBooks Premier Edition 2007, Intuit has taken a great thing and made it better.
Search Engine Watch March 17, 2004 Chris Sherman	Google Pushes Local Search Into the Limelight Google has officially moved local search out of Google Labs and into beta, introducing several noteworthy new features at the same time.
InternetNews May 19, 2005 Susan Kuchinskas	Google to Match Yahoo With 'My Google' First Google Factory Tour is short on details, but marks official announcement of Google 'portalization.'
Information Today May 15, 2006 Barbara Quint	Whither Google? Report on Google's Press Day Webcast Search, search, and more search is Google's goal. Four new products, all search-oriented, were announced: Google Trends, Google Gadgets, Google Co-op, and Google Notebook.
InternetNews August 17, 2005 Susan Kuchinskas	Sizing Up the Search Competition In the Google-Yahoo rivalry, does the bigger index do a better job?
InternetNews July 8, 2005 Susan Kuchinskas	Is Google Shutting Out The Blind? The search leader is not currently user-friendly for the blind. MSN and Yahoo have better solutions, though if a user is both blind and deaf, it poses a problem.
Search Engine Watch July 5, 2000	Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
Inc. November 1, 2009 Scott Cook	Scott Cook of Intuit on Product Innovation The key, says Intuit's founder, is to get everyone involved.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
InternetNews October 23, 2006 Nicholas Carlson	Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog.