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Wired June 23, 2008 Daniel Roth	Google's Open Source Android Phone Will Free the Wireless Web With the help of Google, Andy Rubin wants to bring the coolest bits of the web to your cell phone.
BusinessWeek September 5, 2005 Ben Elgin	Google's Grand Ambitions Google's strategic moves rattle everyone from Microsoft to telecom companies to eBay.
InternetNews September 24, 2005 Erin Joyce	Google The Bully? Microsoft reorganization gives rise to more chatter about Google's ascent, and whether its culture is changing.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
BusinessWeek December 5, 2005 Farzad & Elgin	Googling For Gold With a market cap in orbit and more cash than a small nation, Google's heft is altering the tech industry's behavior. But when does its long-awaited shopping spree begin?
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
InternetNews November 16, 2007 David Needle	Google Steps Up Spectrum Serenade Search giant Google's mobile plans involve more than phones; the company intends to make a bid for the 700 MHz wireless spectrum the FCC is putting up for auction in January.
InternetNews December 18, 2006 Nicholas Carlson	Google Buys Better European Maps Google bought European Internet mapping company Endoxon today, characterizing the move as part of its effort to improve Google Maps and Google Earth in European markets.
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
InternetNews November 2, 2007 David Needle	Is Monday D-Day For G-Phone? Google may finally go public with its "Google Phone" plans Monday.
InternetNews October 25, 2007 David Needle	The World According To Google At its financial analyst powwow, Google eschews numbers to talk about what it's doing.
InternetNews July 11, 2007 Nicholas Carlson	Developers Get Google For Mapplets Google today opened Mapplets to users.
InternetNews January 31, 2008 Kenneth Corbin	Google's Earnings Below Consensus; Google Unfazed Google still claims much to celebrate, even if investors don't see it right away.
InternetNews November 5, 2007 David Needle	Google's Big Phone Gambit: An Open Mobile Platform New phones based on an open software platform will be available later in 2008.
Wired July 2006 Evan Ratliff	Feeling Lucky Larry Brilliant has the coolest and hardest job around. He has to decide how to donate $1 billion of the Google fortune.
Information Today May 15, 2006 Barbara Quint	Whither Google? Report on Google's Press Day Webcast Search, search, and more search is Google's goal. Four new products, all search-oriented, were announced: Google Trends, Google Gadgets, Google Co-op, and Google Notebook.
BusinessWeek October 3, 2005 Ben Elgin	Managing Google's Idea Factory Marissa Mayer helps the Google out-think its rivals
The Motley Fool December 20, 2006 Alyce Lomax	Google's Calling? Google might want you to lend it your ears. But given the fact that a Google phone is still in the realm of rumors, investors should put excitement on hold and wait for some real news.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
InternetNews January 14, 2008 David Needle	Google Revamps iPhone Push Google's mobile ambitions aren't limited to devices running its Android software.
InternetNews September 20, 2005 Susan Kuchinskas	Wi-Fi Makes Ad Sense For Google A new WiFi service from Google may give advertisers the ability to direct ads based on the physical location of a mobile device user. Google has been moving into the mobile service provider world through acquisitions and services.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
AskMen.com Jacob Franek	5 Things You Didn't Know: Google As the mother of all search engines, Google has come a long way since its early beginnings.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
InternetNews August 22, 2007 David Needle	Why Google Likes Facebook Marissa Mayer, Google's vice president of search products and user experience, admitted in a keynote address that she has a bit of Facebook-envy.
InternetNews October 31, 2007	Google in Talks With Verizon Wireless: Sources Deal could mean Google apps will appear on Verizon phones.
BusinessWeek April 11, 2005 Josey Puliyenthuruthel	How Google Searches -- For Talent At the India Code Jam -- Google's first in Asia -- 14,000 software writers had their eyes on the prize: $6900 cash prize and a job at one of the company's research and development centers.
InternetNews December 5, 2007 David Needle	Google Integrates Its iPhone Apps Single interface and fast mobile access for GMail, Calendar and other applications is the goal.
Wired March 2004	The Complete Guide to Googlemania! They named their new search engine Google, for the biggest number they could imagine. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. At more than 200 million requests a day, it is, by far, the world's biggest search engine.
The Motley Fool November 13, 2006 Mac Greer	Is Google Too Bold? Google's success with paid search has its competitors searching for new strategies. So what's really behind Google's great performance? Fast Company's Bill Taylor, the author of the recently published book Mavericks at Work: Why the Most Original Minds in Business Win, weighs in.
BusinessWeek January 26, 2011 Brad Stone	Larry Page's Google 3.0 Google co-founder and his star deputies are trying to root out bureaucracy and rediscover the nimble moves of youth.
InternetNews May 1, 2007 David Needle	Google Targets a More Personalized Web With iGoogle New services extend the features of google's personalized homepage service.
InternetNews June 28, 2007 Clint Boulton	A Nod to Linux By Google's Desktop Search Google adds Linux as a new choice for its Desktop search app and forges a Google Gadget fund.
InternetNews October 24, 2008 Tim Scannell	An Android in Every Pocket? That's Google's Plan For Google, mobile is critical to its information-centric business - which is why it has big ambitions for getting the OS on as many devices as it can.
InternetNews June 13, 2006 Nicholas Carlson	More KML And Bits of Google Earth Google took another step toward its goal to create a "Mirror World" with some improvements to its Google Earth satellite mapping application.
Entrepreneur April 2002 Michelle Prather	Ga-Ga for Google Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money...
The Motley Fool June 21, 2006 Alyce Lomax	10 Things I Hate About Google There are plenty of reasons to think Google's a risky investment. Google's not doing itself a favor, nor its shareholders, by trying to do too many things that have already been done, and done perfectly well.
InternetNews May 10, 2006 David Needle	Google Finds New Search Answers Google rolls out new services, both pre-release and from its labs: Google Co-op, Google Desktop 4, Google Trends, and Google Notebook.
The Motley Fool December 8, 2008 Alyce Lomax	A More Frugal Google A leaner and meaner Google lies ahead. Google, previously known for its devil-may-care fiscal policies, has begun to cut its spending.
The Motley Fool September 28, 2005 Tom Taulli	Google Turns Lucky Seven From upstart to empire, Google's had an incredible journey.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
Fast Company July 2002 Fara Warner	How Google Searches Itself Google has become one of the hottest companies in Silicon Valley by helping millions of Internet users search the Web smarter and faster. But how does this wildly popular search engine find the new ideas that will keep its business moving forward? By "googling" itself.
Information Today January 2008 Paula J. Hane	Google 2.0 as `Calculating Predator' Google version 2.0 is a new type of company, combining hardware and software engineering in a network-centric application platform.
The Motley Fool February 21, 2008 Anders Bylund	What Is Google Up To? Google's recent 10-K filing gives a clearer picture of the company's business direction.
Searcher June 2004 Paul S. Piper	Google Spawn: The Culture Surrounding Google Just a few years back, the word Google existed as the name of a cartoon character and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name.
InternetNews March 3, 2006 Ed Sutherland	Google Reassures Investors of 'Deep Pipeline' Internet giant Google met financial analysts Thursday, providing insight and assuring the group of a "very deep pipeline of monetized new products," according to its chief financial officer.
InternetNews June 6, 2007 Nicholas Carlson	Google Gets PeakStream For Platform Google bought start-up PeakStream for its Platform to help developers take advantage of advances in chip technology.
The Motley Fool December 1, 2005 David Gardner	Google This Interview: Part 2 Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on corporate culture, innovation, and Googling your genes.
InternetNews January 31, 2006 Susan Kuchinskas	Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.