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The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising.   |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
The Motley Fool
March 4, 2005
Brian Gorman |
Lights, Camera, Amazon Amazon is leveraging the reach of the Web to tap into the creative juices of aspiring but unknown film makers. At the same time, the firm is bringing customers into the experience by letting them choose the winners. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
The Motley Fool
November 16, 2006
Rick Aristotle Munarriz |
Amazon's Honed for the Holidays Amazon is putting its holiday deals to a vote. But is it a good idea? |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
The Motley Fool
August 8, 2005
Alyce Lomax |
Watching Amazon's Want Ads More and more signs point to Amazon's entry into digital music and DVDs by mail. Investors, take note. |
BusinessWeek
June 18, 2009
Ronald Grover |
TiVo Wants to Be the Google of Television. How? By helping viewers search for programs and by selling ads and ratings data to advertisers. A still-potent brand name and 140 patents should help. |
InternetNews
February 7, 2007
Nicholas Carlson |
Amazon, TiVo Cut Digital Deal A new feature of Amazon Unbox, will allow TiVo subscribers to rent and purchase movies and television shows from studios and networks. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
November 22, 2010
Anders Bylund |
Amazon Looks at Shopping From the Ground Up Shoe-shopping just got easier. Where is Amazon taking this technology next? |
IEEE Spectrum
July 2012
Mark Anderson |
The World's Largest Film Festival Is Online With 80 000 submissions, YouTube's "Your Film Festival" is 50 times the size of Sundance |
The Motley Fool
September 23, 2004
Alyce Lomax |
Watching Wal-Mart The retail behemoth plans to step up its efforts to advertise to shoppers through state-of-the-art TV monitors seeded throughout its stores. |
The Motley Fool
January 24, 2007
Alyce Lomax |
The Best E-Commerce Stock for 2007: Amazon.com While Amazon's expected to report lower net income for 2006 (on a 24% increase in revenues), it's certainly not some old, doddering, slow-growth company yet. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
The Motley Fool
September 5, 2007
Mac Greer |
Fool Video: Amazon Takes a Bite Out of Apple Will Amazon.com plus NBC be a must-see for investors? What does this mean for Apple? Watch a video discussion about NBC's decision to say goodbye to Apple's iTunes and hello to Amazon.com's Unbox. |
The Motley Fool
December 27, 2004
Alyce Lomax |
Amazon Amazes It seems the holidays were good to the online retailer. It set a new one-day record for orders and investors bid shares up nearly 8%. |
The Motley Fool
October 26, 2005
Alyce Lomax |
A Dark Day for Amazon Investors give the Internet giant the boot -- given a lackluster look ahead. |
The Motley Fool
August 23, 2007
Alyce Lomax |
Dueling Fools: Amazon Bear Investor beware -- now is not the time to join in the Amazon love-fest. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
The Motley Fool
January 19, 2006
Alyce Lomax |
Amazon Fishes for Surfers The e-commerce giant dabbles in original content. Whatever you think of the program itself, Amazon is drawing together the obvious synergies between entertainment, commerce, and the new prevalence of broadband connections. |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
The Motley Fool
February 23, 2006
Tim Beyers |
Dueling Fools: TiVo Bull The DVR dynamo's patent power will lure advertisers to its doorstep. Yes, the stock is still speculative by any measure. But TiVo today is like a good TV show that has yet to make the network lineup. That makes now a very good time to tune in. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
December 27, 2007
Rick Aristotle Munarriz |
Warner Warms to Amazon Warner Music Group becomes the latest big studio to sell DRM-free tunes through Amazon.com. |
The Motley Fool
February 7, 2007
Rick Aristotle Munarriz |
Thinking Inside the TiVo Box Amazon gears up to deliver digital downloads to TiVos. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
BusinessWeek
September 17, 2009
Spencer E. Ante |
At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
The Motley Fool
April 16, 2008
Rick Aristotle Munarriz |
Is Amazon Taking a Bite Out of Apple? Amazon is making headway in digital music, but it will be a long time before Apple needs to worry. |
The Motley Fool
September 5, 2007
Rick Aristotle Munarriz |
Amazon 1, Apple 0 Apple's loss of NBC shows will clearly be Amazon's gain. Just days after Apple announced that it won't carry new NBC shows for the upcoming primetime season, NBC's programs are already springing up on Amazon.com's fledgling Unbox service. |
The Motley Fool
April 26, 2006
Alyce Lomax |
Amazon Hits Its Prime The mammoth e-tailer's share price may have only inched higher today, but it's better than some of Amazon's recent darker days. Maybe investors are starting to regain their faith. |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
The Motley Fool
January 30, 2006
Alyce Lomax |
Amazon's Video Rumors The online retailer seems to be taking some major steps into streaming video. Netflix and Blockbuster needn't be in panic mode just yet. Investors, take note. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
September 27, 2007
Mac Greer |
Fool Video: Can Amazon Compete With Apple? Whether or not Amazon.com's online music store can compete with Apple's iTunes is the topic discussed in this video. |
InternetNews
December 27, 2007 |
Amazon Adds Warner Music to MP3 Downloads Amazon.com has signed on Warner Music Group to its music download service, which aims to compete with Apple's industry-dominating iTunes online store. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
