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CRM
December 20, 2004 |
Heard and Overheard Customers are a defensible competitive asset... In concept, the whole goal with database marketing is to make the companies... We don't live in a conceptually perfect world ... Accuracy has been one of the Achilles heels of CRM... etc.   |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
November 15, 2004 |
Heard and Overheard Quotes heard from Vince Vachio, director of e-business, Newell Rubbermaid... Wendy Close, research director, Gartner... Kermit Yensen, CEO, the Massini Group... Eric Schmitt, senior analyst at Forrester Research... etc. |
CRM
October 18, 2004 |
Heard & Overheard Quotes by Steve Johnson, CEO, ChoiceStream... reg Gianforte, CEO and founder, RightNow Technologies... Eric Schmitt, senior analyst, Forrester Research... Greg Gianforte, CEO and founder, RightNow Technologies... etc. |
CRM
September 24, 2004
Joshua Weinberger |
Market Watch: Database Marketers Mine for Perfect Customer Segmentation Database marketing has quickly become integral to many organizations' CRM operations. |
CRM
April 1, 2004 |
Heard and Overheard Quotes from business people: Charles Phillips, copresident, Oracle... Peter McCullagh, group vice president for CRM strategy, Siebel Systems... etc. |
CRM
November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM
September 24, 2004
Jason Compton |
The Age of Fluff-Free ROI Companies are increasingly calculating their CRM returns on hard numbers. |
CRM
July 2003
Ginger Conlon |
The Front Line Is Your Brand I recently had the pleasure of attending a keynote given by one-to-one marketing gurus Don Peppers and Martha Rogers, Ph.D. As always, they made some terrific points about customer relationships. One story Martha Rogers told stuck with me. |
CRM
June 2012
Judith Aquino |
Customer Relationships and Extreme Trust Why companies need to step up their game. In their new book, Extreme Trust, Don Peppers and Martha Rogers, Ph.D., founders of the management consulting firm Peppers & Rogers Group, explain that increased transparency and communication requires companies to proactively earn their customers' trust. |
CRM
September 24, 2004 |
Heard and Overheard Quotes from: Barry Libenson, CIO, Ingersoll-Rand... Oscar Alban, principal, market consultant, Witness Systems... Jane Johnson, vice president of global marketing solutions at Fair Isaac... etc. |
CRM
March 1, 2005
Colin Beasty |
The End of Independence? Best-of-breed applications are feeling more pressure from full-suite solutions. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
September 14, 2012
Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
December 2003
Ginger Conlon |
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CRM
March 1, 2004 |
Heard and Overheard Find out what business leaders are saying about CRM. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
April 1, 2003
Martin Schneider |
News in Brief ROI is tough to prove, even when a CRM initiative works... Public Sector CRM Special Interest Group... Microsoft Corp. has dropped the .NET logo from its new Windows Server 2003... etc. |
CRM
March 1, 2004 |
Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?" |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
September 19, 2014
Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
InternetNews
December 31, 2008
Richard Adhikari |
Social Networks Among Trends in CRM for 2009 Customer relationship management projects in 2009 will be all about business value, and that includes adding social networks to the mix. |
CRM
November 2004
Barton Goldenberg |
Who Really Owns the CRM Initiative? The battle between business and IT for control of users' desktops. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
July 2, 2013
Leonard Klie |
Microsoft Plans New Dynamics CRM Version for Fall Release The new fall 2013 version features a new user interface, greater integration with social and collaboration tools, and more mobile support. |
CRM
August 2, 2004
Jerri Ledford |
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low. |
CRM
October 2010
Barton Goldenberg |
A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
December 2006
Barton Goldenberg |
Getting Executive Buy-In: A Pocket Guide Don't take it for granted, define the CRM initiative's goals from the jump, and closely link the organization's business direction to the initiative. |
CRM
December 13, 2004
Jason Compton |
Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles. |
CRM
March 3, 2003
Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
CRM
August 1, 2003
Martin Schneider |
News in Brief The CRM services market is expected to grow by 20 percent in 2004, after deferred projects move towards completion... IT spending does not directly correlate to derived value and ROI... More than 65 percent of healthcare companies say they were looking to add personalized marketing solutions... etc. |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
August 2, 2004 |
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. |
CRM
July 1, 2003
Martin Schneider |
Vertical Focus: Financial Services The good news for CRM vendors is that the financial services industry has consistently been investing heavily in CRM initiatives. The bad news is, the return on investment has not been stellar. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
