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Fast Company Evie Nagy	First Look at the Nike+ Fuel Lab in San Francisco With its Apple partnership that began in 2006, and development of the Nike+ system and wearable FuelBand SE, Nike has evolved from a shoe and apparel company to a leader in digital platforms for athletes.
Fast Company August 2002 Fara Warner	Nike's Women's Movement Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.
The Motley Fool July 17, 2006 Seth Jayson	Apple Runs With Nike Cool gadget, lots of hype, but investors -- don't bet on a huge payoff.
Wired Mark McClusky	The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics Few things illustrate the power and promise of Living by Numbers quite as clearly as the Nike+ system. By combining a dead-simple way to amass data with tools to use and share it, Nike has attracted the largest community of runners ever assembled.
Fast Company November 2000 Ron Lieber	Boing! After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint...
BusinessWeek July 21, 2003 Stanley Holmes	The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America.
The Motley Fool May 25, 2006 Tim Beyers	iJog for iPod Apple and Nike cut a deal aimed at fitness fanatics. How do you value a company that just seems to "get it"? That's the dilemma with Apple.
BusinessWeek September 20, 2004 Stanley Holmes	The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Nike's Newest Pitchmen: Women The footwear giant moves on after ending its contract with Michael Vick. Nike's latest campaign stars prominent female athletes, including Serena Williams, Picabo Street, Gabrielle Reece, and Mia Hamm, sending out a positive message of women in sports.
Sports Illustrated September 19, 2000 Michael Bamberger	Scorecard Is Tiger worth $100 million to Nike? You bet he is.
The Motley Fool March 5, 2007 Mike Cianciolo	Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy.
BusinessWeek September 25, 2006 Stanley Holmes	Nike Goes For The Green After 14 years, it figures out how to get greenhouse gas out of its sneakers.
The Motley Fool December 27, 2010 Andrew Bond	A Footwear Giant That Doesn't Fake It Instead of entering the toning shoe market, Nike has transformed it.
Fast Company September 2010 Ellen McGirt	How Nike's CEO Shook Up the Shoe Industry Nike's Mark Parker brings together extreme talents, whether they're basketball stars, tattooists, or designers obsessed with shoes.
The Motley Fool January 20, 2012 Rick Aristotle Munarriz	Nike Wants to Take You by the Wrist Nike is pinning its hopes on a new wristband device.
Fast Company November 2006 Robert E. Calem	What, No Shoe Phone? High technology has infiltrated the next generation of footwear. Which pairs kick our lives up a notch -- and which need a reboot: Dada's Code M basketball Shoes... Adidas Adistar Fusion running shoes... etc.
The Motley Fool November 28, 2006 Jack Uldrich	Nike Wants to Feel Your Pain For some athletic shoe makers, new sensor technology is not limited to tracking mileage.
The Motley Fool October 1, 2007 Ryan Fuhrmann	Nike, American Indians, and Joba the Heat Nike announces the Nike Air Native N7, its first shoe geared toward a particular ethnicity.
The Motley Fool June 29, 2007 Jeremy MacNealy	Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list.
BusinessWeek November 28, 2005	Chaos and Creativity at Nike Vice-President John Hoke talks about letting his designers take their wildest inspirations and run with them.
The Motley Fool December 19, 2003 LouAnn Lofton	Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving.
The Motley Fool December 28, 2006 Jeremy MacNealy	Fool on Call: Nike Talks Up a Big Game No other brand dominates the world of sports quite the way Nike does, at least on the apparel and footwear side. Investors, take note.
The Motley Fool May 12, 2006 Nathan Parmelee	Stocks for Mom: Nike She bought you the sneakers. Why not buy her the stock? While its 1.5% dividend yield isn't very large right now, it's very well-funded, and the company has plenty of room to expand its payout in years to come.
The Motley Fool September 27, 2006 Jeremy MacNealy	Fool on Call: Nike's Got Ups It is not every day you see a company report a 13% decline in net earnings, and then see its stock pick up nice buying on the Street. Yet this is what happened when Nike released its fiscal 2007 first-quarter results.
The Motley Fool February 25, 2004 Rich Duprey	Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off?
AskMen.com October 26, 2014 Branden Peters	Does Steven Jackson Have What It Takes To Crack The Top 10 Rushing Yards List? Jackson is in great shape and playing at a competitive level as he aims to join the top-10 rushing leaders of all-time. Nike's engineers were also able to come up with protective HyperStrong gear that assists him.
BusinessWeek June 11, 2009 Reena Jana	Nike Quietly Goes Green The brand's eco-friendly products are cheaper to make, but its buyers are more interested in design and performance than sustainability.
BusinessWeek January 22, 2007 Stanley Holmes	Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business.
U.S. CPSC August 18, 2004	NIKE Recall of Children's Athletic Shoes The 1.5-inch to 1.75-inch rubber tab at the top of the heel can detach from the shoe, posing a choking hazard to young children.
BusinessWeek April 3, 2006 Stanley Holmes	Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts.
Fast Company September 2010	A 31-Year Look at Mark Parker's Nike Career How Mark Parker helped create Nike's success.
BusinessWeek July 24, 2006 Stanley Holmes	Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network.
The Motley Fool June 9, 2010 Jim Royal	Nike Is More Than Just Nike The shoe maven reinvigorates a brand.
Fast Company September 2010 Robert Safian	Letter From the Editor: Going the Distance Nike CEO Mark Parker finds ways to keep himself and his company motivated and moving. He keeps running and running.
Fast Company July 2008 Paul Hochman	High-Tech Gear for Olympic Athletes When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes.
BusinessWeek July 25, 2005 Stanley Holmes	All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins.
Sports Central April 8, 2010 Kevin Beane	Two Thumbs Down For Tiger and Nike Have you seen the new Nike Tiger Woods commercial?
The Motley Fool December 2, 2011 Dan Caplinger	Has Nike Become the Perfect Stock? For Nike, a lot depends on the overall economy. If consumers have money to spend, then premium products like those Nike sells produce better profits for the company.
The Motley Fool October 9, 2009 Angelique Keenley	Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there.
AskMen.com Adam Fox	Nike 6.0 Mavrk Mid 2 iD Shoe In case you haven't noticed, Nike isn't just bulky basketball sneakers anymore.
The Motley Fool June 30, 2006 Ryan Fuhrmann	Nike Plays It Cool Despite short-term stumbles, the athletic shoe maker's shares should prove fleet-footed in the future.
BusinessWeek November 3, 2003 Stanley Holmes	Nike's New Advice? Just Strut It The sneaker giant is betting big on a foray into the fickle world of street fashion.
The Motley Fool March 9, 2004 Jeff Hwang	Nike Above the Rim The third quarter looks strong, but Nike's share price reflects the good news already.
BusinessWeek October 28, 2010 Matt Townsend	A Half-Court Shot for Under Armour Under Armour wants to go into the basketball shoe business, the purview of Nike.
Fast Company September 14, 2011 Robert Safian	From The Editor: Design Of Things To Come Coupled with Silicon Valley thinking and encouraged by technology, design is generating new circles of economic activity.
CIO June 15, 2004 Christopher Koch	Nike Rebounds How (and Why) Nike Recovered from its supply chain disaster. Too many Air Garnetts. Too few Air Jordans. Nike lost money, time and a measure of pride when its demand-planning software led it astray. How did it recover?
The Motley Fool July 30, 2007 David Lee Smith	A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention.
AskMen.com Mark Simmons	LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James.
The Motley Fool June 28, 2005 Mike Cianciolo	Investors Want More From Nike The leader in athletic shoes posts record results, but apparently it's not good enough for investors.
The Motley Fool March 30, 2007 Jeremy MacNealy	Fool on Call: Why Nike's a Champ The sportswear giant reveals part of its European turnaround strategy. Investors, take note.