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BusinessWeek July 24, 2006 Stanley Holmes	Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network.
BusinessWeek May 13, 2010 Townsend & Elfes	Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead.
The Motley Fool June 9, 2010 Jim Royal	Nike Is More Than Just Nike The shoe maven reinvigorates a brand.
The Motley Fool June 21, 2006 Ryan Fuhrmann	Nike's Confident Buyback Nike has a leading brand, and its strong historical performance should continue for the foreseeable future, thanks to strong international growth avenues. Investors, take note.
BusinessWeek March 14, 2005 Stanley Holmes	Adidas: The Machine of a New Sole Adidas' new shoe is no gimmick, and at $250 it's no bargain. Nevertheless, Adidas is pumped by nine months of positive buzz that preceded the new shoe's launch. And rivals Nike and Reebok have taken notice.
The Motley Fool November 9, 2006 Ryan Fuhrmann	The Best Blue Chip for 2007: Nike The easy money has been made due to the recent run in the footwear and apparel behemoth's stock, but that doesn't mean there isn't room for future gains.
The Motley Fool June 30, 2006 Ryan Fuhrmann	Nike Plays It Cool Despite short-term stumbles, the athletic shoe maker's shares should prove fleet-footed in the future.
BusinessWeek September 20, 2004 Stanley Holmes	The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up.
The Motley Fool March 27, 2007 Anders Bylund	Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion.
The Motley Fool June 28, 2004 Tim Goh	Nike's European Affair Nike takes over British soccer franchise Manchester United's replica uniform merchandising business, which means Nike gains from every player on the team's star-studded roster where apparel is concerned.
Knowledge@Wharton	Secrets of Successful Ad Campaigns: Lessons from Absolut, Nike and NASCAR Winners of the Excellence in Marketing awards.
Outside June 2006	Adidas +F50 Tunit Adidas is rolling out the world's first modular soccer shoe.
BusinessWeek July 21, 2003 Stanley Holmes	The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America.
AskMen.com Steve Seepersaud	5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes.
Sports Illustrated May 28, 2003 George Dohrmann	James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James.
The Motley Fool August 20, 2008 Colleen Paulson	China Sporting Gold Medal Potential Double-digit growth forecast for China sports market.
BusinessWeek June 3, 2010 Matt Townsend	'Toning' Shoes Gain Traction Adidas and Skechers are enjoying big market-share gains thanks to supposedly muscle-activating shoes. First-place Nike has scoffed at the claims and paid a price
The Motley Fool June 29, 2007 Jeremy MacNealy	Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list.
The Motley Fool March 20, 2008 Timothy M. Otte	Nike Has the Power Nike's brand power shines in third quarter, with results that were off the charts.
The Motley Fool August 4, 2005 David Meier	Can You Say Adibok? Adidas buys Reebok in a bid for world domination. But with Nike's stock up after the announcement and Reebok shares only trading at $57.15, perhaps adidas is paying a bit too much.
BusinessWeek January 22, 2007 Stanley Holmes	Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business.
BusinessWeek March 14, 2005 Roberts & Holmes	China's Real Sports Contest As the 2008 Olympics approach, sneaker makers are jockeying for supremacy in China
Fast Company August 2002 Fara Warner	Nike's Women's Movement Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.
AskMen.com Mark Simmons	LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James.
The Motley Fool October 25, 2010 Rich Smith	Under Armour, Overconfident? CEO boasts he'll capture the basketball shoe market, but record has flat feet.
The Motley Fool April 29, 2011	A Quick History of Adidas The story behind the increasingly popular athletic brand.
The Motley Fool November 30, 2005 Selena Maranjian	Jump for Nike? This once-popular stock may be ready to race again. But investors have a few red flags to watch out for.
The Motley Fool May 23, 2006 Brendan Mathews	Nike's Not Courting Disaster Temporary legal issues at Nike have merely created a buying opportunity for investors.
BusinessWeek June 11, 2009 Reena Jana	Nike Quietly Goes Green The brand's eco-friendly products are cheaper to make, but its buyers are more interested in design and performance than sustainability.
The Motley Fool April 16, 2010 Rick Steier	Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold.
AskMen.com Simon Kuper	Brands In Soccer A team's fans often exist locally; successful branding opens up worldwide markets.
The Motley Fool December 19, 2003 LouAnn Lofton	Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving.
Salon.com June 27, 2002 Allen Barra	If the U.S. won the World Cup An apocalyptic scenario involving Howard Cosell.
The Motley Fool February 25, 2004 Rich Duprey	Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off?
The Motley Fool September 27, 2006 Jeremy MacNealy	Fool on Call: Nike's Got Ups It is not every day you see a company report a 13% decline in net earnings, and then see its stock pick up nice buying on the Street. Yet this is what happened when Nike released its fiscal 2007 first-quarter results.
The Motley Fool June 1, 2004 Phil Wohl	Jordan Takes Air Out of Nike Nike's grand spokesman Michael Jordan recently bolted out of a scheduled appearance in Taiwan as quickly as he used to drive to the hoop for the Chicago Bulls.
The Motley Fool March 5, 2007 Mike Cianciolo	Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy.
BusinessWeek July 25, 2005 Stanley Holmes	All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins.
BusinessWeek October 28, 2010 Matt Townsend	A Half-Court Shot for Under Armour Under Armour wants to go into the basketball shoe business, the purview of Nike.
The Motley Fool July 30, 2007 David Lee Smith	A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention.
The Motley Fool August 2, 2004 Rick Aristotle Munarriz	Nike Plays Above the Rim Things are going a little better than even the footwear and apparel company had first figured. Because the surge in orders came late, it hints that this is a company whose products are spiking in demand.
The Motley Fool March 22, 2006 Stephen D. Simpson	Nike Just Does It Forget the troubles in Japan and Western Europe. This is a killer brand. Investors, you could buy today and be happy with where you are in a few years' time.
Fast Company June 2010 Austin Carr	The 2010 FIFA World Cup by the Numbers The World Cup, which takes place June 11 to July 11, may be the be-all-end-all for soccer fans. Compared with other popular sports, it wins in financial terms as well.
The Motley Fool September 24, 2010 Matt Koppenheffer	Nike Is a Growth Company The global sneaker giant appears to be recovering from very quickly from the stumble it took last year.
AskMen.com Mark Simmons	soccer betting What do we think about when high-budget sporting franchises come to mind? Baseball? Basketball? Hockey? Although all of these might be valid answers to the question, soccer should also be added to the list.
The Motley Fool September 8, 2010	Why We're Buying Adidas The shoemaker occupies a competitive athletic apparel field, yet it trades at levels below its peers, despite a strong global brand.
The Motley Fool October 9, 2009 Angelique Keenley	Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there.
AskMen.com February 15, 2014 Branden Peters	Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone.
BusinessWeek November 3, 2003 Stanley Holmes	Nike's New Advice? Just Strut It The sneaker giant is betting big on a foray into the fickle world of street fashion.
The Motley Fool November 28, 2006 Jack Uldrich	Nike Wants to Feel Your Pain For some athletic shoe makers, new sensor technology is not limited to tracking mileage.