| Similar Articles |
|---|
 |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts.   |
CFO
August 1, 2007
John Goff |
A Wild Ride Is Nascar finally beginning to slow down? For CFOs at other businesses, the typical response to rising costs amid a market slowdown would be to limit budget increases. But for many teams, winning is the only KPI that matters. |
AskMen.com
Steve Seepersaud |
Vice Sponsorships If there is one thing in common in all sports, it's that health, exercise, and proper nutrition are important to the player's success. So, why do sports endorse products that don't follow this mantra? |
BusinessWeek
February 23, 2004
Tom Lowry |
The Prince Of NASCAR Brian France, son of stock-car racing's founding family, has taken charge at a critical moment. Can he make the multibillion-dollar machine go even faster? |
AskMen.com
September 4, 2002
Mark Simmons |
NASCAR Bursts Into Overdrive As the F1 grabs a stranglehold on the global market and Cart has stops in the US, Mexico, Canada, Australia, and Europe, NASCAR is focusing on the United States, and if its past is any indication, it will clearly remain in the lead on this side of the Atlantic for a while. |
BusinessWeek
May 13, 2010
Townsend & Elfes |
Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead. |
BusinessWeek
July 24, 2006
Stanley Holmes |
Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
Fast Company
May 2006
Michael A. Prospero |
Fast Talk: Good Sports These five executives from the world of sports bring an array of clever approaches to finding, wooing, and retaining their fans as competition for their devotion - and their dollars - increases. |
The Motley Fool
August 27, 2008
Rich Duprey |
Talladega Dreams for Home Depot The NASCAR sponsorship is a costly bit of vanity, but Home Depot will continue sponsoring NASCAR racing teams. |
AskMen.com
Steve Seepersaud |
Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game. |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
BusinessWeek
March 5, 2007
Brian Hindo |
Working Out With Carl Edwards NASCAR driver Carl Edwards needs endurance for every life-and-death second of a four-hour race. |
The Motley Fool
June 28, 2004
Tim Goh |
Nike's European Affair Nike takes over British soccer franchise Manchester United's replica uniform merchandising business, which means Nike gains from every player on the team's star-studded roster where apparel is concerned. |
AskMen.com
Phil Helm |
Top 10: NASCAR Drivers Of All Time These 10 NASCAR drivers truly define the word "exceptional." |
AskMen.com
Steve Seepersaud |
Most Profitable Sports Leagues The top five richest pro sports leagues. |
Sports Illustrated
May 21, 2002
Mark Bechtel |
Scorecard The Indy 500, along with all of open-wheel racing, has been skidding for years. Here's how it can get back on track... |
AskMen.com
Simon Kuper |
Brands In Soccer A team's fans often exist locally; successful branding opens up worldwide markets. |
The Motley Fool
October 6, 2010
Dan Dzombak |
Own Your Favorite Sports Team Investment opportunities for sports fans. |
BusinessWeek
July 3, 2006
Andrew Park |
NASCAR For Newbies NASCAR fans can now sit in luxury boxes and eat sushi. But for a new convert, the thrill is on the track. |
AskMen.com
February 28, 2013 |
Alex Bowman: The Next Generation of NASCAR At only 19, Alex Bowman is only in his third year behind the wheel of a stock car. It's a reality that immediately puts him behind the curve as he enters his first season driving full-time on NASCAR's Nationwide Series. |
The Motley Fool
May 22, 2009
Robert Steyer |
Motor-Sports Stocks Stall Hit hard by the recession, auto racetrack companies try to fix their financial flat tires. |
The Motley Fool
July 30, 2007
David Lee Smith |
A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention. |
Sports Central
May 7, 2005
Greg Wyshynski |
My Afternoon As a NASCAR Fan I watched a NASCAR race on Sunday, and was genuinely impressed ... at times, even blown away with what I saw. |
Sports Central
June 6, 2009
Jeffrey Boswell |
Putting the Drama Back in NASCAR Here are a few changes sure to ratchet up the suspense for racing fans. |
CIO
October 1, 2005
Thomas Wailgum |
Connected at the Track As the chase for the Nascar Nextel Cup roars into high gear this month, Nascar fans - whether they're at the track or following the races from home - can get closer to the action with mobile services from the wireless carrier. |
The Motley Fool
March 19, 2007
Rich Duprey |
Speedway Motorsports Running Flat The racetrack operator reports an unspectacular 2006 and expects next year to be the same. As the smaller of the two publicly traded track operators, Speedway Motorsports should get a yellow flag from investors. |
Sports Central
May 6, 2006
Greg Wyshynski |
Fueling NASCAR's Responsibility NASCAR recognizes the utter hypocrisy of wasting fuel for fun and games every weekend while many Americans have had to rearrange their financial lives in order to purchase a tank of gas. |
Fast Company
September 2006
Michael A. Prospero |
NASCAR It's hard not to be impressed with NASCAR's creativity. TrackPass provides real-time race information online, and a cable service called InCar on Demand lets fans watch the race from the perspective of individual drivers. |
Salon.com
February 21, 2001
Allen Barra |
Forced grief The media's portrayal of Dale Earnhardt as a hero of Michael Jordanesque proportions is nonsense... |
The Motley Fool
May 19, 2008
Rich Duprey |
Horse of a Different Color UPS's sponsorship of Preakness Stakes winner Big Brown is a new breed of endorsement. |
Sports Illustrated
July 7, 2000
Mark Bechtel |
Trying to get along Standing firm despite the noodle treatment |
Sports Central
June 16, 2007
Greg Wyshynski |
NASCAR's Regrettable Second Gear A dislike for the melodramas of racing that occur off the track. |
AskMen.com
Mark Simmons |
soccer betting What do we think about when high-budget sporting franchises come to mind? Baseball? Basketball? Hockey? Although all of these might be valid answers to the question, soccer should also be added to the list. |
CRM
March 2006
Alexandra DeFelice |
Thinking Outside the (Mail)box Creativity and quirkiness are influencing alternative marketing strategies. |
AskMen.com
Steve Seepersaud |
5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes. |
Sports Illustrated
July 18, 2001 |
Divided we stand There's a league for everyone these days. Declining TV ratings for individual sports are caused by an increase in choices. |
Fast Company
December 2003
Ryan Underwood |
Joe Redneck, Meet Eustace Tilly NASCAR in New York? That's what Donald Trump and the stock-car bunch have in mind. |
Sports Illustrated
May 13, 2000
Mark Bechtel |
Taking time for mom Mother's Day, Easter will be only down time next year... NASCAR pit row spot... what do you have to do to have NASCAR strip a win from you?... etc. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
Salon.com
February 20, 2001
King Kaufman |
Red asphalt A sports fan wonders how auto racing enthusiasts can enjoy something so plagued by sudden, predictable tragedy... |
Sports Illustrated
January 3, 2002
Frank Deford |
Games glut All-sports, all-the-time has caused ratings erosion... |
The Motley Fool
February 4, 2009
Chris Jones |
International Speedway's Sputtering Future If the economy hurts NASCAR, this racetrack operator will suffer, too. |
Sports Central
April 29, 2005
Jeffrey Boswell |
Sports Q&A: NASCAR Versus Formula 1 Can Formula 1 challenge NASCAR in the U.S. and should baseball's Gary Sheffield have been punished? |
Popular Mechanics
April 2007
Ben Stewart |
NASCAR's Controversial Car of Tomorrow, Here Today To improve safety and cut costs, NASCAR decreed that cars be built to spec. But will teams lose their edge? |
PC Magazine
August 16, 2006
Pearlman, Gideon & Ahn |
Geeks In the Clubhouse Technological advances put athletes and spectators in a whole new arena... Electronic sports gear... Tony Hawk, Matt Light, Josh Childress, and Clint Dempsey technologically advanced... New high-tech partnerships are driving NASCAR into the future... |
The Motley Fool
April 16, 2010
Rick Steier |
Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold. |
The Motley Fool
September 24, 2010
Matt Koppenheffer |
Nike Is a Growth Company The global sneaker giant appears to be recovering from very quickly from the stumble it took last year. |
The Motley Fool
March 27, 2007
Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion. |
Sports Illustrated
August 4, 2000
Mark Bechtel |
Enjoying the good eats of Indy Good racing and good shrimp cocktail make Indianapolis one of my favorite stops on the tour. |
