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Reason
November 2003
Julian Sanchez |
Anti-Consumerist Capitalism Readers of Adbusters got a shock when they picked up the latest issue of the anti-corporate, anti-consumer culture set's flagship magazine. The back cover sported not one of the publication's famous ad spoofs but a genuine advertisement for the soon-to-be-produced Blackspot sneaker.   |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
Fast Company
September 2010
Ellen McGirt |
How Nike's CEO Shook Up the Shoe Industry Nike's Mark Parker brings together extreme talents, whether they're basketball stars, tattooists, or designers obsessed with shoes. |
Salon.com
August 5, 2002
Damien Cave |
Air Jordans What changed leisure footwear forever and created the wonderful, hideous behemoth of contemporary consumer culture? It's gotta be da shoes. |
BusinessWeek
January 22, 2007
Stanley Holmes |
Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business. |
BusinessWeek
July 25, 2005
Stanley Holmes |
All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins. |
Fast Company
August 2002
Fara Warner |
Nike's Women's Movement Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women. |
BusinessWeek
September 25, 2006
Stanley Holmes |
Nike Goes For The Green After 14 years, it figures out how to get greenhouse gas out of its sneakers. |
The Motley Fool
February 25, 2004
Rich Duprey |
Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off? |
Inc.
December 1, 2004 |
Mail Don't Get Angry, Get an Original Idea... The Better Businessman... Readers detect two errors in "How to Spot Trouble in Your Financials"... |
AskMen.com
Mike Pokutylowicz |
Nike Dunk High The Nike Dunk has set the tone in the world of classic kicks, and it's this tone that has kept it a notch above the competition. |
AskMen.com
February 11, 2004
Karin Eldor |
Hit The Scene With Cool Sneakers If you want the scoop on one of the hottest trends to hit the men's footwear market, then you're in the right place. Sneakers seem to be running off the courts and onto the feet of most fashionable men today. |
BusinessWeek
June 11, 2009
Reena Jana |
Nike Quietly Goes Green The brand's eco-friendly products are cheaper to make, but its buyers are more interested in design and performance than sustainability. |
AskMen.com
November 9, 2001
Chris Rovny |
Sneakers: Get On Track If performance is secondary and style is your main concern, then this piece will help you find exactly what you're looking for... |
CIO
June 15, 2004
Christopher Koch |
Nike Rebounds How (and Why) Nike Recovered from its supply chain disaster. Too many Air Garnetts. Too few Air Jordans. Nike lost money, time and a measure of pride when its demand-planning software led it astray. How did it recover? |
AskMen.com
Adam Fox |
Nike 6.0 Mavrk Mid 2 iD Shoe In case you haven't noticed, Nike isn't just bulky basketball sneakers anymore. |
Fast Company
November 2000
Ron Lieber |
Boing! After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint... |
AskMen.com
Adam Fox |
The Dos And Don'ts Of Sneakers There are more opportunities than ever for men to make major sneaker mistakes. It's nothing to sweat, though -- unless of course you leave your feet to steam up in a pair of tube socks. |
BusinessWeek
July 21, 2003
Stanley Holmes |
The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America. |
BusinessWeek
November 3, 2003
Stanley Holmes |
Nike's New Advice? Just Strut It The sneaker giant is betting big on a foray into the fickle world of street fashion. |
The Motley Fool
November 30, 2005
Selena Maranjian |
Jump for Nike? This once-popular stock may be ready to race again. But investors have a few red flags to watch out for. |
BusinessWeek
November 28, 2005 |
Chaos and Creativity at Nike Vice-President John Hoke talks about letting his designers take their wildest inspirations and run with them. |
The Motley Fool
June 30, 2006
Ryan Fuhrmann |
Nike Plays It Cool Despite short-term stumbles, the athletic shoe maker's shares should prove fleet-footed in the future. |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
AskMen.com
Suzy Small |
Tokyo Fashion Blog: Sneakers The sneakers pounding the streets of Tokyo these days are evidence of the power of globalization. |
AskMen.com
Farah Averill |
Nike Air Max Current Huarache The latest must-have shoe that style junkies and celebrities alike will be clamoring to be seen in are Nike's Air Max Current Huaraches. |
AskMen.com
Mike Pokutylowicz |
Men's Sneakers: Summer 2010 The sun is starting to shine (finally) and for all of you footwear freaks out there that means sneaker season has officially arrived. |
BusinessWeek
November 28, 2005
Stanley Holmes |
John R. Hoke III: Green Foot Forward Nike's chief design guru is prodding his designers back to nature and away from plastics. |
The Motley Fool
June 29, 2007
Jeremy MacNealy |
Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list. |
BusinessWeek
September 20, 2004
Aaron Bernstein |
Nike's New Game Plan for Sweatshops Unlike giants such as Wal-Mart, it now has a system to inspect -- and try to improve -- working conditions at supplier factories. But will it be too little, too late? |
BusinessWeek
September 20, 2004 |
A Jog with Nike's Numbers Man CFO Don Blair talks about the hard job of instilling discipline at the freewheeling sports-equipment marketer. It hasn't been a stroll in the park. |
The Motley Fool
May 4, 2005
Rich Duprey |
Nike Kicks Sears to the Curb The premium sneaker maker takes surprising steps to keep its shoes out of Kmart. |
Fast Company
September 2010 |
A 31-Year Look at Mark Parker's Nike Career How Mark Parker helped create Nike's success. |
AskMen.com
February 15, 2014
Branden Peters |
Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone. |
The Motley Fool
May 23, 2006
Brendan Mathews |
Nike's Not Courting Disaster Temporary legal issues at Nike have merely created a buying opportunity for investors. |
BusinessWeek
February 6, 2006
Stanley Holmes |
Inside The Coup At Nike Nike founder Phil Knight is a case study of the charismatic leader who can't let go. Ex-CEO William Perez, his latest casualty, learned that the hard way. |
AskMen.com
Lucas Wisenthal |
Top 50: Sneakers If you're serious about style, you'll look beyond the mall and its stale sneaker wall. With that in mind, here are kicks that every guy should know about. |
Wired
June 2000
Bob Parks |
Techathlon Nike's skunk works unveils a line of networked sportsware that delivers real-time racing data and pits athletes against virtual competitors around the world. |
AskMen.com
Mark Simmons |
LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James. |
The Motley Fool
December 19, 2003
LouAnn Lofton |
Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving. |
The Motley Fool
December 27, 2010
Andrew Bond |
A Footwear Giant That Doesn't Fake It Instead of entering the toning shoe market, Nike has transformed it. |
Fast Company
September 2010
Robert Safian |
Letter From the Editor: Going the Distance Nike CEO Mark Parker finds ways to keep himself and his company motivated and moving. He keeps running and running. |
The Motley Fool
March 5, 2007
Mike Cianciolo |
Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy. |
The Motley Fool
January 20, 2012
Rick Aristotle Munarriz |
Nike Wants to Take You by the Wrist Nike is pinning its hopes on a new wristband device. |
The Motley Fool
March 18, 2005
David Meier |
Is Nike Hitting Its Prime? Nike reported a great third quarter. Is this a new phase of higher growth with the proper infrastructure, or is this as good as it gets? Look for a good dip in the price before making a purchase. |
Sports Illustrated
May 28, 2003
George Dohrmann |
James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James. |
The Motley Fool
September 27, 2006
Jeremy MacNealy |
Fool on Call: Nike's Got Ups It is not every day you see a company report a 13% decline in net earnings, and then see its stock pick up nice buying on the Street. Yet this is what happened when Nike released its fiscal 2007 first-quarter results. |
AskMen.com
Edyta Knapinska |
Nike Grey Sweet Classics High With its roots on the basketball court, the Blazer is arguably one of the most popular Nike silhouettes among its many siblings. |
The Motley Fool
May 12, 2006
Nathan Parmelee |
Stocks for Mom: Nike She bought you the sneakers. Why not buy her the stock? While its 1.5% dividend yield isn't very large right now, it's very well-funded, and the company has plenty of room to expand its payout in years to come. |
Wired
Mark McClusky |
The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics Few things illustrate the power and promise of Living by Numbers quite as clearly as the Nike+ system. By combining a dead-simple way to amass data with tools to use and share it, Nike has attracted the largest community of runners ever assembled. |
