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Search Engine Watch
August 26, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives.   |
Search Engine Watch
August 25, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 1 What's happening in search today, and where is it headed? Top honchos from AOL Search, Ask Jeeves, MSN Search and Yahoo offer answers to these and other wide-ranging questions. |
Search Engine Watch
July 21, 2004
Christine Churchill |
Meet The Crawlers Representatives of Yahoo, Google, Ask Jeeves and Looksmart offer an inside glimpse of recent developments at the major search engines. The general focus for the major search engines continues to be on the user experience. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
Search Engine Watch
December 16, 2003
Grant Crowell |
How Search Engines Make Money Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. |
Search Engine Watch
April 18, 2006
Patricia Hursh |
Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY. |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
InternetNews
May 13, 2004
Sean Michael Kerner |
Search Engines: What's the Difference? Yahoo! Google and Ask Jeeves go toe-to-toe in frank discussion of which technology yields the best results. |
InternetNews
March 17, 2004
Jim Wagner |
Google Goes Local The search giant introduces a local search service, setting up a battle with Yahoo! and Verizon for users and advertisers. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
InternetNews
August 17, 2005
Susan Kuchinskas |
Sizing Up the Search Competition In the Google-Yahoo rivalry, does the bigger index do a better job? |
InternetNews
March 2, 2004
Alexander Wolfe |
Search Guru Sees Multiple Engines Blooming Google won't be the only game in town, as niche players vie for a voice in ongoing 'search wars,' expert predicts. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
August 22, 2006
Andrew Goodman |
Google CEO Maps Missions, Stays on Message Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
March 2, 2004
Chris Sherman |
Yahoo Announces Content Acquisition Program Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the scope and quality of content available via Yahoo search. |
Search Engine Watch
January 6, 2005
Danny Sullivan |
Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
August 8, 2005
Susan Kuchinskas |
Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
October 13, 2004
Andrew Goodman |
Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines. |
InternetNews
May 6, 2005
Sean Michael Kerner |
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
Search Engine Watch
February 9, 2005
Mike Grehan |
Surveying the Search Landscape At the Search Engine Strategies conference on search engine marketing and optimization issues, acknowledged search engine expert Danny Sullivan surveyed the past year's search engine events and looked toward the future. |
Search Engine Watch
January 20, 2005
Chris Sherman Gary Price |
AOL Search: Playing In the Big Leagues Now AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. |
PC World
August 2004
Tom Spring |
Search Tangles Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser. |
InternetNews
August 3, 2004
Parker & Rodgers |
Yahoo!, Ask Jeeves Bow Local Search Tools The news follows closely on the heels Google's own local Web search offering. |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Search Wars: Battle Of The Search Superpowers A look at how and why the current search wars erupted, one that will no doubt gain further attention in the wake of expected public financial releases from Google. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Information Today
April 25, 2005
Paula J. Hane |
Search Engines Roll Out New Personalization Options Several major search engines, such as Ask Jeeves and Yahoo!, are offering personalization upgrades to retain searchers. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
Search Engine Watch
October 19, 2004
Anne Kennedy |
Search Marketing Off the Beaten Track Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. |
Search Engine Watch
February 2, 2005
Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
October 28, 2003
Danny Sullivan |
Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US. |
InternetNews
March 1, 2004
Erin Joyce |
Search Engine Strategies: Something For Everyone The 22nd presentation of the popular conference and expo about search hits the Big Apple. |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
Search Engine Watch
June 17, 2004
Danny Sullivan |
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. |
Search Engine Watch
March 8, 2007
Elisabeth Osmeloski |
The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
