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InternetNews February 10, 2004 Janis Mara |
FindWhat Makes Commitment, Profit The paid search provider will make that acquisition of Espotting Media, after all, and notches a record quarter to boot. |
InternetNews December 24, 2003 Ryan Naraine |
FindWhat, Espotting Extend Merger Date Paid listing players try to keep their on-again, off-again marriage plans on again. |
Search Engine Watch November 4, 2004 Dana Todd |
Search Marketing Beyond Google and Overture When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities. |
Search Engine Watch September 2, 2004 Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. |
Search Engine Watch July 1, 2002 Danny Sullivan |
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. |
InternetNews January 7, 2004 Zachary Rodgers |
MarketWatch Taps Kanoodle for Contextual Listings Kanoodle's adoption of the Sprinks contextual model wins it a client. |
InternetNews January 7, 2004 Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch September 3, 2002 Danny Sullivan |
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. |
InternetNews December 19, 2003 Zachary Rodgers |
One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising. |
Search Engine Watch June 28, 2004 Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch January 8, 2004 Greg Sterling |
Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. |
Search Engine Watch November 3, 2003 Chris Sherman |
Search Engine Milestones Notable news and announcements from the web search world during the past month. |
Search Engine Watch November 24, 2003 Chris Sherman |
Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns. |
Search Engine Watch March 4, 2002 Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch May 6, 2002 Danny Sullivan |
Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools... |
The Motley Fool April 5, 2006 Rick Aristotle Munarriz |
MIVA Moves The online advertising and e-commerce solutions provider announced that its CEO and president both resigned. That's no great shock. But MIVA may still be an attractive play, despite its crumbling financials. Investors, take note. |
The Motley Fool February 10, 2004 Rick Aristotle Munarriz |
Finding FindWhat.com The upstart online ad specialist keeps growing. |
Search Engine Watch October 2, 2003 Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
InternetNews January 14, 2004 Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
The Motley Fool May 6, 2005 Rich Duprey |
Has FindWhat.com Found Trouble? The paid search company announces the resignation of its CFO and auditors as profits evaporate. |
Search Engine Watch October 1, 2003 Chris Sherman |
Search Engine Milestones for September 2003 Notable news and announcements from the web search world during the past month. |
InternetNews December 18, 2003 Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Information Today March 3, 2003 Barbara Quint |
Overture Acquires Two Major Web Search Engines On Feb. 18, Overture, which claims to be the "world's leading provider of Pay-For-Performance search to Web sites," announced that it had acquired AltaVista, a pioneer Web search engine. A week later, Overture announced that it had acquired all the Web search assets of Norwegian-owned FAST. |
The Motley Fool April 27, 2004 Rick Aristotle Munarriz |
Finding the Next Google Google has the spotlight, but the stocks of some of its smaller peers are shining. |
Search Engine Watch December 3, 2003 Chris Sherman |
Search Engine Milestones for November 2003 Bizrate.com Launches Next Generation Shopping Search Engine... GO TOAST Unveils CampaignOptimizer... Yahoo Expands Search Functionality... Ask Jeeves Launches Smart Search for Products... Newsknife Reports Google News Watch Results... etc. |
The Motley Fool February 24, 2005 Rick Aristotle Munarriz |
FindWhat Searches for a Tailor This former growth stock is now a tantalizing value play. Even if Google's coattails now lay separated and motionless under its feet, FindWhat's an attractively priced growth stock right now. |
Search Engine Watch April 2, 2001 Danny Sullivan |
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... |
Search Engine Watch March 4, 2002 Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews April 29, 2004 Susan Kuchinskas |
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. |
Search Engine Watch March 18, 2004 Shari Thurow |
Kanoodle Joins Contextual Advertising Fray Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. |
The Motley Fool August 16, 2005 Tom Taulli |
Wait and See With MIVA MIVA, formerly FindWhat.com, is a small player in a highly competitive market for online advertising. In other words, for investors, MIVA is still a stock to stay away from. |
Search Engine Watch June 23, 2004 Dana Todd |
Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. |
Search Engine Watch August 5, 2002 Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
The Motley Fool January 18, 2007 Rick Aristotle Munarriz |
MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong. |
Information Today July 21, 2003 Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
The Motley Fool January 10, 2006 Rick Aristotle Munarriz |
MIVA, Wouldn't Want to Be Ya The once-promising paid search specialist explores a sale or buyout. If this is the end of the line for MIVA as an independent entity, it would be more bitter than sweet. MIVA was one of the first companies to follow Overture into the paid-search space. |
InternetNews May 13, 2004 Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews December 23, 2003 Pamela Parker |
Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages. |
Search Engine Watch July 1, 2002 Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
InternetNews July 28, 2004 Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch October 14, 2003 Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch May 19, 2004 Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
Search Engine Watch February 25, 2003 Danny Sullivan |
Overture To Buy FAST Web Search Division Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch May 1, 2002 Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
The Motley Fool January 11, 2007 Rick Aristotle Munarriz |
When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note. |
The Motley Fool December 7, 2004 Rick Aristotle Munarriz |
FindWhat.com: A Year Later FindWhat.com had a great year. Yesterday the shares closed at $19.60, 40% higher than when the stock was singled out last year. |
Search Engine Watch May 6, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Search Engine Watch February 14, 2005 Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |