Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

InternetNews January 7, 2004 Zachary Rodgers	MarketWatch Taps Kanoodle for Contextual Listings Kanoodle's adoption of the Sprinks contextual model wins it a client.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch October 7, 2004 Catherine Seda	Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
InternetNews November 9, 2004 Susan Kuchinskas	Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content.
InternetNews January 7, 2004 Janis Mara	Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually.
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
InternetNews December 19, 2003 Pamela Parker	Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets.
Search Engine Watch June 28, 2004 Danny Sullivan	Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews December 1, 2004 Jim Wagner	Ad Programs Drive Record Domain Name Growth Contextual ads from search players get the credit for a surge in new domain name registrations this year.
InternetNews May 18, 2005 Susan Kuchinskas	Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch August 5, 2002 Danny Sullivan	Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
InternetNews November 22, 2004 Susan Kuchinskas	Ads Making Overtures in RSS Amid intense discussion over whether advertising has a place in RSS, online ad powerhouse Overture Systems has quietly entered the game.
InternetNews January 14, 2004 Zachary Rodgers	The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
Search Engine Watch September 3, 2002 Danny Sullivan	Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks.
InternetNews December 18, 2003 Zachary Rodgers	Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model.
InternetNews November 4, 2005 Susan Kuchinskas	This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
New Architect February 2003 Amit Asaravala	What Advertisers Want Selecting high-performance ad formats for your site
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Entrepreneur November 2001 Melissa Campanelli	Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you?
Search Engine Watch June 23, 2004 Dana Todd	Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
Inc. December 2007 Michael Fitzgerald	Clicks for Cash Earning more from your website.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
Search Engine Watch January 27, 2005 Danny Sullivan	AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
Search Engine Watch February 4, 2002 Danny Sullivan	Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site...
Search Engine Watch December 3, 2001 Danny Sullivan	Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month...
Search Engine Watch March 19, 2004 Chris Sherman	Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Why Would Anyone Bid $5.00 Per Click - Search Engines and AdSense - Geo-Targeting Content - Search Engine Optimization Implications? - Google Shows a Map to Your House - Google Tweaks Local Search Out of the Labs - What Does Traffic Estimator Include? Indexing Pages in Hebrew - Yahoo, What Gives? How Do You Tell If You're Penalized?
Entrepreneur October 2006 Gwen Moran	And... Action Video advertising has gone live on Google. Is it right for you?
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch November 24, 2003 Chris Sherman	Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
Inc. January 2004 Rod Kurtz	Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
Search Engine Watch June 18, 2004 Danny Sullivan	New Google WebSearch Program Pays Publishers For Searches Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.