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Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering.   |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
Salon.com
September 19, 2002
Robert Scheer |
Iraq: The phantom menace George W. Bush's war plans in the Middle East have more to do with elections than global security. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Salon.com
October 22, 2002
Arianna Huffington |
An ad George Bush should love "I helped blow up a Bali nightclub -- by driving my SUV to work every day!" |
Salon.com
July 28, 2000
Alicia Montgomery |
Bush on the spot The "Yo Quiero Taco Bell" guy, an ex-George editor and others weigh in on one of the GOP front-runner's latest ads. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Salon.com
September 6, 2000
Alicia Montgomery |
The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
Salon.com
December 11, 2002
Robert Scheer |
America's weapons of mass destruction If weapons inspectors were to look at the United States, what would they find? |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Parameters
November 2004
Franklin Eric Wester |
Preemption and Just War: Considering the Case of Iraq This article demonstrates that the use of military force by the Bush Administration against the regime of Saddam Hussein does not meet the ethical criteria for "preemptive war" set forth in the classical Just War tradition. |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
Salon.com
August 24, 2000
Alicia Montgomery |
Al Gore's wonder years Was the vice president more interested in playing house with Tipper than in a career in politics? Ad experts deconstruct the latest campaign spots. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
Salon.com
November 1, 2000
Alicia Montgomery |
Nader airs a new parody And our ad critics are torn: Best campaign spot so far or a tired retread? |
Salon.com
January 2, 2003
Robert Scheer |
Bush's illogical foreign policy The nuclear threat from North Korea reveals the limits of the Bush administration's preemption doctrine. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
Wired
September 2004
Gary Wolf |
Weapons of Mass Mobilization A quiet couple in Berkeley got sick of being ignored by the system. So they built a new one. How MoveOn changed the face of fundraising, brought P2P to political advertising, and reinvented grassroots activism. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Salon.com
October 9, 2002
Robert Scheer |
Bush vs. the CIA As the president plays up the threat Saddam Hussein poses to America, the CIA plays it down. |
Salon.com
August 3, 2002
Anthony York |
Crazy like a desert fox Saddam's plea to the U.N. is completely phony. But it could be effective. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
Salon.com
September 13, 2000
Alicia Montgomery |
Rats infest the GOP Did the Republicans engage in subliminal advertising tactics with their Gore attack ad? |
Search Engine Watch
October 13, 2008
David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
November 22, 2004
Susan Kuchinskas |
Ads Making Overtures in RSS Amid intense discussion over whether advertising has a place in RSS, online ad powerhouse Overture Systems has quietly entered the game. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
Entrepreneur
March 2005
Jerry Fisher |
First Impressions An intriguing introduction keeps potential customers from skipping your ad. Here are some examples of "great starts" from copywriting guru John Caples' "Tested Advertising Methods." |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
