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PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.   |
Search Engine Watch
March 17, 2009
Carrie Hill |
Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
CRM
November 1, 2006
David Myron |
The Growing Consumer Disloyalty There isn't much difference across generations when it comes to consumer loyalty. |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
Salon.com
February 1, 2001
Eric Boehlert |
The XFL won't work Wrestling impresario Vince McMahon and NBC have teamed up for an ultrarough new football league. They're gonna get sacked... |
BusinessWeek
September 10, 2009
Lowry & Grover |
Disney's Marvel Deal and the Pursuit of Boys Behind that purchase is a media-wide story: the chase for the attention of distracted young males - and their billions in buying power. |
The Motley Fool
June 25, 2004
Jeff Hwang |
All for Ads Within Video Games In-game advertising revenue could provide a nice boost to companies like Electronic Arts, Activision, Take-Two Interactive Software and THQ, which combined to earn less than three-quarters of a billion dollars last year. |
The Motley Fool
June 2, 2005
Steven Mallas |
MTV Discovers the Caribbean Viacom's MTV Networks unit targets the Caribbean lifestyle with a new channel. Viacom investors should welcome a new asset such as this. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Sports Illustrated
January 3, 2002
Frank Deford |
Games glut All-sports, all-the-time has caused ratings erosion... |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
September 10, 2007
Nicholas Carlson |
TimeWarner's Web Video Ad Investment TimeWarner is trying to keep the Web junk out of the way. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
InternetNews
April 28, 2006
Sean Michael Kerner |
MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
The Motley Fool
April 27, 2006
Tom Taulli |
Microsoft's "Massive" Attack on Google Microsoft is buying Massive -- not necessarily for gaming, but to fight back against Google for the online advertising market. |
Entrepreneur
April 2008
David Worrell |
Fountain of Youth This savvy entrepreneur is out to prove that investing's for all ages. |
