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CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement.   |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
June 9, 2014
Leonard Klie |
Pegasystems Releases Customer Process Manager for Insurance PCMI enables insurers to deliver consistent customer service across channels. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
November 1, 2011
Leonard Klie |
Pegasystems Extends Social Media Capabilities in CPM Solution Offering enables organizations to seamlessly monitor, analyze, and act on social media interactions. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Elite The following organizations comprise this year's CRM Elite. |
CRM
September 27, 2013
Nigel Turner |
Why CRM Fails Independent analyst firm Ovum suggests that poor-quality data is costing U.S. businesses around $700 billion a year, or 30 percent of the average company's revenue. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
October 23, 2015
Richard Woolf |
How to Leverage CRM to Build a Killer Sales Team Get your reps up to speed on your system, then get them to actually use it -- every day. |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
May 2011
David Myron |
Enter the Age of Analytics To make the best use of your time and your company's CRM investments, you must measure what you manage. |
CRM
August 2010
William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM
August 13, 2010
Umberto Milletti |
3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
September 2015
Danny Estrada |
Marketing Automation: Fueling CRM Success Integrating marketing tools with CRM keeps everyone in the loop |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
July 14, 2015
Javier Peralta |
Choose the Right CRM Solution for Your Small Business Mobility, flexibility, and automation will help you get the most out of your system. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
Insurance & Technology
March 16, 2010
Anthony O'Donnell |
Pegasystems Will Acquire Chordiant Software Under the terms of the agreement, Pegasystems will make a cash tender offer of $5.00 per share for all outstanding shares of Chordiant common stock for a total purchase price of up to approximately $161.5 million. |
CRM
January 24, 2014
Steve McIntosh |
The Unified Future of Small Business CRM CRM is only as effective as its users and the information they create. |
CRM
May 12, 2015
Jeff Foley |
Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
Insurance & Technology
September 22, 2010
Nathan Golia |
Pegasystems Releases New P&C Claims Platform The new platform aims to reduce costs by steering adoption of best practices, the vendor says. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
August 2015
David Myron |
Analyzing the 2015 CRM Market Awards The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards. |
CRM
October 2015
Paul Greenberg |
Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
September 1, 2009 |
The 2009 CRM Market Awards - Introduction With the eighth annual CRM magazine Market Awards, we take note of the industry's mainstays as well as its newcomers, the expected along with the surprising. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
July 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective Technology has changed everything but this: People are still the name of the game |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
CRM
September 20, 2004
Ginger Conlon |
Anytime Is the Right Time for CRM If you have customers, you have a need for a Customer Relationship Management strategy. The trick is, designing the right strategy. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
March 2004
Barton Goldenberg |
People Make or Break a CRM Initiative What drives CRM success is getting the people, process, and technology mix right. The people side of a CRM initiative accounts for 50 percent of its success, so it is especially important to tackle that aspect from the outset |
Search Engine Watch
October 14, 2010
Jacob Morgan |
5 Social CRM Myths, Busted Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and meet business objectives around the evolving needs of your social customers. |
CRM
December 2004
Jason Compton |
It's Not Business As Usual As the CRM industry reinvents itself, 2005 promises both new opportunities and new challenges. Here are seven trends driving the transformation. |
