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Pharmaceutical Executive
May 1, 2005
Ame Wadler
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2012
Al Topin
Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2013
Al Topin
The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author. mark for My Articles similar articles
CIO
October 29, 2015
Martha Heller
Amgen uses algorithms to venture into digital healthcare A senior vice president of global marketing and commercial development, says she's working with the CIO to set up a digital healthcare organization that can help physicians better predict how patients will respond to therapies. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Paul Greenberg
Medical Education: Real-Time CME News-based CME helps doctors stay on top of new medical information and changes in treatment -- before their patients do. mark for My Articles similar articles
American Family Physician
November 15, 2005
Haas et al.
Management of the Difficult Patient All physicians must care for some patients who are perceived as difficult because of behavioral or emotional aspects that affect their care. Specific communication techniques and greater patient involvement in the process of care may enhance the relationship. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2013
Al Topin
Less Selling, More Time What can happen when pharmaceutical reps focus on the physician-patient conversation? mark for My Articles similar articles
American Family Physician
September 1, 2000
Cheryl Winchell, M.D.
Curbside Consultation What to do when a patient makes inappropriate, seductive advances to you, his/her physician... mark for My Articles similar articles
Managed Care
November 2002
Sharon Baker
Applause, Catcalls Greet Retainer Medicine Proponents tout personalized care and easy access, and imply superior health care. Critics fear "elitist" practices. mark for My Articles similar articles
Insurance & Technology
September 16, 2005
Katherine Burger
Educating Consumers A truly technology-enabled offering, the idea behind consumer-directed healthcare is that everyone benefits when consumers have more information. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Humphrey Taylor
Opinion: Inappropriate Behavior Do doctors prescribe needless care? Will healthcare costs drop if patients decide whether treatment is necessary? It's time to start talking. mark for My Articles similar articles
Science News
March 28, 2009
Science Past For March 28, 1959 Thoughts on patient resocialization in a mental hospital during the 1950s. mark for My Articles similar articles
Managed Care
August 2001
Four Views of Managed Care Ethics The evolution of managed care has posed ethical problems for physicians, plan administrators, and even patients. Four ethicists find that questions are many, while satisfactory answers are in short supply... mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2012
Elys Roberts & Sarah Phillips
The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all? mark for My Articles similar articles
Managed Care
February 2008
Frank Diamond
Program Lets Patients Rate Doctors Online Regence's effort gets nod of approval from physician organization because it allows providers to respond. mark for My Articles similar articles
Managed Care
April 2002
What's An E-Mail Consultation Worth? The answer depends on whom you ask. A search of news archives turns up two reported experiments with reimbursement of physicians for e-mail communication with patients... mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
LeVine & Zucker
Marketing to Professionals: Professional Promotion Through Patient Understanding Patient-feedback programs can go a long way in helping physicians understand which drugs work. mark for My Articles similar articles
Managed Care
July 2002
Money isn't everything Physicians are fairly happy with their incomes, but unhappy with the number of hours they have to work, as well as with the ancillary duties involved in practicing medicine, according to a survey. mark for My Articles similar articles
American Family Physician
August 15, 2000
James Hallenbeck
Curbside Consultation When should a physician disclose personal information to a patient, and what do we do when a particular case touches on our own suffering? At a deeper level, how do we deal with our own mortality in caring for the seriously ill and dying? mark for My Articles similar articles
CIO
August 1, 2005
Susannah Patton
An End to Medical Forms? Patients could keep all their medical information online using iHealthRecord, a new service that Medem (a joint venture of the American Medical Association and six other medical societies) introduced in May. mark for My Articles similar articles
BusinessWeek
April 23, 2009
Catherine Arnst
Doctors' Pride: A Hurdle to Digital Medicine A forerunner in New England found that some physicians would sooner cut ties than see their elite status threatened. mark for My Articles similar articles
Managed Care
March 2001
Docs Spend More Time, Not Less, With Patients Now Confounding conventional wisdom, researchers writing in the New England Journal of Medicine have found that the spread of managed care during the past decade has not reduced the amount of time spent with patients... mark for My Articles similar articles
Managed Care
October 2002
Pamela L. Popp
How To -- And Not To -- Disclose Medical Errors to Patients Health care facilities and physician practices must commence development and implementation of a disclosure policy. The policy should include a statement of the need and willingness of the patient and physician to have an open and honest relationship and a constant dialogue. mark for My Articles similar articles
Insurance & Technology
March 24, 2009
Nathan Conz
Obama Appoints Healthcare IT Coordinator Dr. David Blumenthal will lead the implementation of a nationwide healthcare IT infrastructure. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Gene Guselli
Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions. mark for My Articles similar articles
Managed Care
April 2000
Tim Olsen
Physician, Tarnish Not Thine Image Doctors who use the news media to criticize others, rather than initiate a constructive dialog about difficult issues such as antibiotic resistance, help erode the profession's influence. mark for My Articles similar articles
CRM
June 2011
Koa Beck
Can Mobile Help Clarify Confusion Over Reforms? Healthcare reform has thrown everything up for question. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2013
Jordan Sarver
Pathology in the Era of Personalized Medicine With their knowledge of molecular genetics, Pathologists are transforming the way healthcare is provided. mark for My Articles similar articles
Managed Care
May 2006
Physician Disclosure Strengthens Patients' Trust Patients who received a disclosure felt more competent to judge the effect of their physician's compensation on their health care, and nearly a quarter of patients who remembered receiving a disclosure reported that it had increased their trust in their primary care physician. mark for My Articles similar articles
Managed Care
September 2004
Tony Berberabe
Can Physician and Health Plan Get Together Over Guidelines? Physicians are not the only problem. Health plans too often view guidelines as rigid routines rather than flexible aids to good practice. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2011
Cabacungan & Clark
New Ways to Gain New Brand Insights If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2006
Patrick Clinton
From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible. mark for My Articles similar articles
Managed Care
April 2004
Martin Sipkoff
Plans Go Directly to Patients, Describing Treatment Options HMOs are developing programs that encourage patients to question their physicians about their treatment options. Doctors are wary. mark for My Articles similar articles
CIO
December 15, 2009
Kim S. Nash
Data Sharing That Benefits Customers At Children's Hospital Boston, sharing more data, securely, promises healthier, more satisfied patients. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2006
Marcee Nelson
Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot. mark for My Articles similar articles
CRM
February 21, 2012
Leonard Klie
Avaya Spotlights Healthcare Technology Innovations The company introduces collaboration solutions to improve care coordination, patient interaction, and remote home-based patient care. mark for My Articles similar articles
Job Journal
February 20, 2011
Healthcare Industry Opportunities Encompass Many Employment Sectors Business needs of healthcare employers make this a go-to industry for all types of professionals. mark for My Articles similar articles
Insurance & Technology
November 17, 2004
Marianne Kolbasuk McGee
Insurers Customize Health Plans Healthcare providers aren't the only ones building personalized patient systems. Health plans and insurance companies - treasure troves for patient data - are also getting in on the action. mark for My Articles similar articles
HBS Working Knowledge
November 22, 2004
Martha Lagace
The Changing Roles of Doctors and Patients Doctors are becoming systems managers while some patients are increasingly willing and able to care for their own conditions. The result: Changing models of healthcare delivery. mark for My Articles similar articles
Managed Care
June 2003
Frank Diamond
How To Manage the Worried Well They have symptoms, but that doesn't mean primary care physicians can pinpoint a physical problem. Yet they do suffer, and are a cost center for insurers and employers. mark for My Articles similar articles
Managed Care
January 2007
Change From Salary to Relative Value Units Leads to Higher Income for Physicians A Minnesota medical group that contracted with HealthPartners was able to improve cost of care, physician compensation, and patient access without harming patient satisfaction when the group converted from a salary payment system for physicians to one solely dependent on physician productivity. mark for My Articles similar articles
Insurance & Technology
September 16, 2005
Phil Britt
Ounce of Prevention Horizon Blue Cross Blue Shield of New Jersey is providing system physicians with the ability to prescribe medicines electronically, which should improve safety and efficiency. mark for My Articles similar articles
CIO
August 27, 2009
Al Sacco
BlackBerry at D.C. VA Medical Center: Saving Heart-Attack Victims with Handhelds The D.C. Veterans Affairs Medical Center is the first hospital in the US to employ a fully-automated version of mVisum's mobile EKG-monitoring application. It's helping to save the lives of heart-attack victims, reducing the average length of cardiology patient-stays and overall healthcare costs. mark for My Articles similar articles
CFO
September 1, 2007
Lori Calabro
At Your Beck and Call Concierge plans offer the kind of health care Michael Moore would love -- if it were universal. But are they worth the out-of-pocket expense? mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2011
Bridging the HCP-Patient Gap Here's what's necessary to bridge the gap between the patient revolution and healthcare provider in the 21st century. mark for My Articles similar articles
CRM
July 1, 2007
Marshall Lager
Market Focus: Healthcare: The Great Divide The healthcare industry continues to have issues defining itself and its approach to CRM - but that's because it's more than one industry: the business of medicine and the care of patients. mark for My Articles similar articles
American Family Physician
December 15, 2001
Gregg K. VandeKieft
Breaking Bad News This article presents an overview of issues pertaining to breaking bad news and practical recommendations for clinicians wishing to improve their clinical skills in this area... mark for My Articles similar articles