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Look Good Online The only way to control what people say about your company is to be part of the conversation.   |
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February 27, 2012
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Protect Your (Online) Rep "Nowadays, professional reputation is tied to online," says Don Sorenson, CEO and founder of online reputation management firm Big Blue Robot. "And you can be at the whim of anyone who writes about you." |
CRM
April 4, 2014
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6 Strategies to Protect Your Brand in a Multichannel World Don't be burned by poor social media management. Today's customers are not shy about airing and sharing grievances (perceived or real) in real time to their friends and connections. |
Bank Technology News
November 2010
Shane Kite |
Seize the Conversation More banks are proving they understand the upsides, as well as the downsides, to the freedom of expression offered by Web 2.0 networks. |
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May 1, 2007
Coreen Bailor |
JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare. |
Search Engine Watch
July 14, 2010
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10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
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March 16, 2011
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Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Search Engine Watch
March 5, 2009
Justilien Gaspard |
Buzz Monitoring = Brand Development Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. |
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July 27, 2010
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Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. |
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June 2012
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Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
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Search Engine Watch
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SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. |
T.H.E. Journal
October 8, 2009
Bridget McCrea |
Managing Social Media Risks Social media can expose organizations to significant risk, not the least of which is serious reputation damage |
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March 8, 2011
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Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. |
Search Engine Watch
October 12, 2010
Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
Search Engine Watch
December 18, 2009
Gregg Stewart |
Focusing Your Message from National to Local, Part 2 How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results. |
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December 11, 2010
Tim Houlne |
The Time to Act The next step beyond social media monitoring. |
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March 2012
David Lawrence |
Creating A Social Media Policy Financial advisors are wise to embrace the new communication medium. But, there are a number of issues to be addressed as they embark on a communications strategy. |
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August 9, 2010
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Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
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Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook. |
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March 8, 2011
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Do Facebook Comments Signal the Death of Online Anonymity? An update to Facebook's Comments plug-in has some concerned. |
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4 Building Blocks for Improving Customer Service Listening to customers' voices shouldn't stop when the sale is made. |
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September 9, 2010
Peter van der Graaf |
How Monitoring Tools Aid in Link Building Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools. |
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November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
HBS Working Knowledge
March 31, 2008
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JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
CRM
April 2010
Eric Barkin |
Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign. |
Pharmaceutical Executive
July 1, 2011 |
How to Prevent a Facebook Faux Pas Here are a few 'Like' and 'Dislike' practices that companies should consider, prior to Facebook's great enabling. |
CRM
June 2012
Judith Aquino |
Find the Right Social Media Monitoring Tool Knowing how your brand is faring on the Web is essential, but which solution is best for your organization? |
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September 2015
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Enterprises Move from Passive to Active Social Media Strategies Rather than just respond to irate tweets, corporations use social media interactions to drive change in business processes. |
Search Engine Watch
April 4, 2000 |
Making Search Sticky EoExchange powers subject-specific search engines for a variety of web sites, such as American Banker and Red Herring. Now the company has announced page monitoring tools that can be integrated into those results.... |
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November 2014
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Is Social Media Still Just Hype? When used wisely, this channel can be a B2C gold mine. |
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June 16, 2015 |
Geofeedia Releases Location-Based Social Media Intelligence Platform Geofeedia 4.0 lets users understand social media at a specific location in real time. |
BusinessWeek
March 5, 2007
Jena McGregor |
An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study. |
Searcher
August 2000
Amelia Kassel |
Web Wise Ways: Web Monitoring and Clipping Services Round-Up More and more these days, institutions want to know what the Net is saying, not only about themselves, but about their competitors or adversaries. How can searchers protect their clients from their greatest fear -- surprise? |
CIO
April 27, 2009
Kim S. Nash |
Jet Blue's Founder Starts Over With IT at Azul David Neeleman, Jet Blue's founder, applies what he learned about IT to Azul, the airline he launched last year. |
The Motley Fool
January 31, 2008
Tom Hutchinson |
JetBlue Back in the Black The airline posts its first profit in three years. |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
IndustryWeek
November 1, 2007
Brad Kenney |
Forecasted Wireless Growth -- 2007-2011: By the Numbers Asset monitoring tops the list on forecasted wireless growth. |
BusinessWeek
March 5, 2007
Maria Bartiromo |
Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following. |
Fast Company
August 2002
Christine Canabou |
Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp. |
The Motley Fool
July 7, 2006
Stephen Ellis |
JetBlue Telling Tales An innovative marketing campaign attracts customers and reinforces corporate culture for the avant-garde airline. Investors, take note. |
Pharmaceutical Executive
May 1, 2011
Amit Rakhit |
Using Social Networks to Guide Product Spend Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions. |
The Motley Fool
February 21, 2007
Tim Beyers |
Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note. |
The Motley Fool
February 1, 2006
W.D. Crotty |
JetBlue Seeing Red JetBlue posts its first operating loss since its IPO. The reality is that the airline business is a tough one, and it will get tougher still with discounter Virgin America ready to launch its service. Investors, take note. |
CRM
February 28, 2012 |
Cream Online Reputation Monitoring Service Now Available in English Cribis enhances its online sentiment tracking and monitoring solution with three new features. |
The Motley Fool
September 15, 2005
John Reeves |
Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note. |
