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InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.   |
InternetNews
April 13, 2007
Andy Patrizio |
Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
November 1, 2007 |
FTC Reviewing Google Ad Deal 'Expeditiously' U.S. antitrust authorities are reviewing Google's purchase of advertising company DoubleClick as quickly as possible, Federal Trade Commissioner Jon Leibowitz said. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
InternetNews
April 10, 2008 |
AOL, News Corp. Add New Twists to Yahoo's Saga Alliances keep forming just as Yahoo appears out of aces in its effort to thwart Microsoft. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool
September 18, 2009
Rick Aristotle Munarriz |
Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements. |
InternetNews
March 11, 2008 |
EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick. |
Information Today
April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
InternetNews
April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
InternetNews
March 14, 2008
Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
InternetNews
May 18, 2007
Nicholas Carlson |
How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
The Motley Fool
September 13, 2011
Evan Niu |
Crunch Time Is Over at AOL The controversy over AOL TechCrunch's founder and co-editor, Michael Arrington, has come to a dramatic conclusion. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
InternetNews
March 6, 2008 |
EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick. |
InternetNews
December 20, 2007 |
FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
InternetNews
February 1, 2008
Kenneth Corbin |
Microsoft Looks to Buy Yahoo Microsoft today announced a $44.6 billion bid for Yahoo, looking to combine forces in a move to combat Google's dominant position in search and Internet advertising. |
InternetNews
September 15, 2005
Tim Gray |
Is AOL in Microsoft's Sights? Redmond reported to be interested in acquiring 50 percent of the shares of AOL. |
InternetNews
April 4, 2007
Nicholas Carlson |
DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay. |
InternetNews
October 6, 2008
Kenneth Corbin |
Yahoo, Google Delay Ad Deal Amid an ongoing antitrust investigation of a controversial advertising tie-up between Google and Yahoo, the companies have agreed to postpone the deal to give regulators more time to complete their investigation. |
The Motley Fool
October 2, 2010
Surojit Chatterjee |
Why AOL Bought TechCrunch The onetime Internet powerhouse looks to rebuild. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
InternetNews
September 27, 2007
Nicholas Carlson |
Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
InternetNews
April 25, 2005
Clint Boulton |
Equity Firm to Buy DoubleClick for $1.1B DoubleClick CEO will step down after the online advertising and marketing concern accepts a buyout from Hellman & Friedman LLC. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool
January 9, 2008
Rick Aristotle Munarriz |
Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
InternetNews
November 6, 2008
Kenneth Corbin |
Where's Yahoo Left After Google Breakup? With Yahoo's planned advertising partnership with Google now in tatters, industry observers are left wondering what happened - and what's next for the embattled Web pioneer. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
The Motley Fool
March 17, 2006
Rick Aristotle Munarriz |
Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note. |
InternetNews
March 11, 2008
Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
InternetNews
April 14, 2008 |
Microsoft Prefers to Go It Alone With Yahoo: Source Microsoft still open to combined bids as multiple companies enter the fray. |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
