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Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps...   |
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AD Beat: Community Bank's 'Bank Happy' Sets Cheerful, Playful Tone One small-town bank decided not to look to its big-city neighbors for inspiration. Instead, it decided to highlight what makes community banking worth choosing. |
Inc.
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How to Advertise on Facebook Four tips for advertising a small business on social networks. |
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June 16, 2008
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AFP eWire
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Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
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BusinessWeek
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BusinessWeek
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Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Entrepreneur
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Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Financial Planning
February 1, 2006
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When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Salon.com
September 6, 2000
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The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
Search Engine Watch
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Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
The Motley Fool
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Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
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Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
September 10, 2010
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Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
BusinessWeek
July 17, 2006
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Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Search Engine Watch
January 4, 2011
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How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Salon.com
September 6, 2000
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Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
InternetNews
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Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
