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Search Engine Watch May 15, 2008 Justilien Gaspard	Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Search Engine Watch May 20, 2009 Eric Enge	Before You Start Link Building Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.
Search Engine Watch July 23, 2009 Justilien Gaspard	Link Marketing Opportunities in Your Backyard You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town?
Search Engine Watch July 16, 2009 Sage Lewis	Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
Search Engine Watch May 29, 2008 Justilien Gaspard	Five Traits of the Ideal Link Builder If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires.
Search Engine Watch January 20, 2011 Justilien Gaspard	Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.
Entrepreneur September 2006 Amanda Kooser	Think Links The road to link popularity.
Search Engine Watch December 10, 2009 Justilien Gaspard	Rethinking your Link Marketing Strategies Tips for improving your rankings for budgets of all sizes.
Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch September 17, 2009 Justilien Gaspard	5 Essential Skills of In-House Link Marketers Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed.
Search Engine Watch July 29, 2010 Justilien Gaspard	Hiring an In-House Link Marketer? 2 Essential Skills for the Job When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch July 1, 2010 Justilien Gaspard	Developing a Custom Link Building Campaign A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch November 12, 2009 Justilien Gaspard	Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.
Search Engine Watch July 24, 2008 Justilien Gaspard	Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
Search Engine Watch July 14, 2009 Eric Enge	Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?
Search Engine Watch August 28, 2008 Sage Lewis	Get Links Now: Make a Difference, Make Connections Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio.
Search Engine Watch February 2, 2009 Ron Jones	Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
Search Engine Watch December 17, 2008 Eric Enge	Buying Links is Hard Work Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
Search Engine Watch December 3, 2008 Eric Enge	High-Value Link Building is Hard Work Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
PC Magazine March 2, 2005 Sebastian Rupley	Beyond Wordplay What if every word in a Web page became a link, and each link could point to more than one place? That's the idea behind Liquid Information.
Search Engine Watch May 12, 2010 Peter van der Graaf	Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for.
Search Engine Watch February 23, 2010 Eric Enge	Using Linkscape Metrics to Prioritize Link Building Campaigns How to get the most out different backlink reports and generate high value link targets.
Search Engine Watch January 8, 2009 Justilien Gaspard	Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.
Search Engine Watch October 8, 2009 Sage Lewis	Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how.
Search Engine Watch February 22, 2011 Jennifer Van Iderstyne	Link Lovers From Hell Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch July 31, 2008 Sage Lewis	Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else.
Search Engine Watch December 16, 2010 Justilien Gaspard	5 Tips on Link Bait Campaigns With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch January 9, 2011 Eric Enge	6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Search Engine Watch February 26, 2011 Judith Lewis	Top 9 Ways of Being a Link Magnet Some are obvious, and some may surprise you...
Search Engine Watch August 10, 2010 Kristi Hines	7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch March 11, 2010 Justilien Gaspard	Build Links in 30 Minutes a Day You can successfully build links to any type of Web site in just 30 minutes a day. Here's how.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
Search Engine Watch July 30, 2009 Sage Lewis	Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch July 13, 2010 Eric Enge	The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?
Search Engine Watch February 21, 2011 Josh McCoy	Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne	Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links.
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne	Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
Search Engine Watch January 27, 2011 Peter van der Graaf	Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.