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Embracing Differentiation A book written by W. Chan Kim and Renee Mauborgne titled Blue Ocean Strategy suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth. |
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HBS Working Knowledge
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Rethinking Marketing's Conventional Wisdom Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. |
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When Other Companies Compete Like Crazy, Dare to Be Different As Harvard Business School professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. |
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