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BusinessWeek
August 12, 2010
Roben Farzad |
To Hell with the Herd In her book, author Youngme Moon argues for resisting the herd mentality.   |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
HBS Working Knowledge
October 18, 2006
Roger Thompson |
New at the Helm: A Talk with HBS Dean Light Harvard Business School Dean Jay Light discusses the opportunities brought by globalism, challenges in recruiting and developing faculty, and program innovation needed to meet the needs of 21st-century business leaders. |
CRM
December 2011
Eric Barkin |
The Monday Morning Numbers on Movie Marketing How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies. |
CRM
April 2011
David Myron |
Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them. |
HBS Working Knowledge
February 16, 2004
Cynthia D. Churchwell |
HBS Center Focuses on Europe The Euro is changing the face of business in Europe, and Harvard Business School's Europe Research Center is right in the middle of it all. |
HBS Working Knowledge
August 5, 2010
Jim Heskett |
What Is Customer Opinion Good For? Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane? |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
HBS Working Knowledge
April 25, 2005
Sara Grant |
Should You Ignore Your Customers? When it comes to ideas for new products, when should you listen to your customers, and when should you just go with your gut? |
HBS Working Knowledge
August 6, 2012
Michael Blanding |
Strategic Intelligence: Adapt or Die In his new book, Strategic IQ: Creating Smarter Corporations, Harvard Business School Professor of Management Practice John R. Wells explains why adapting to changing circumstances isn't only smart, it's also a matter of survival. |
BusinessWeek
October 16, 2006
Gail Edmondson |
The Secret of BMW's Success BMW's reputation for innovation can be traced to its equally innovative lateral management techniques. |
HBS Working Knowledge
April 26, 2010
Sarah Jane Gilbert |
When Other Companies Compete Like Crazy, Dare to Be Different As Harvard Business School professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Fast Company
March 2003
Anne Kreamer |
What Does It Take to Make a Great Movie? Meet Harvey Weinstein, cochairman of Miramax Films. |
HBS Working Knowledge
April 12, 2004
Martha Lagace |
Operations and the Competitive Edge In a new book, three co-authors from Harvard Business School show how a well-designed operations function can become a strategic competitive weapon. |
Fast Company
Dec 2013/Jan 2014
Ari Karpel |
New Films for New Audiences Most blockbusters target a homogenous audience. Denson-Randolph, a vet of Starbucks and Magic Johnson Entertainment, selects smaller movies to draw diverse crowds into the nation's second-largest movie-theater chain. |
BusinessWeek
July 5, 2004 |
Clothes and Consumer Goods: The "Same Stuff" Liz Claiborne CEO Paul Charron says the clothing and consumer goods industries are similar as designers' creativity always "requires context and discipline" |
BusinessWeek
March 29, 2004 |
Ann Fudge on Making Choices The Young & Rubicam CEO talks about the benefits of stepping away from work and how her priorities changed because of it |
Fast Company
September 2003 |
Fast Talk: Turning the (conference) tables Five top business-school deans grapple with questions from their own MBA application forms. |
BusinessWeek
October 4, 2004 |
How the Smuckers Stick Together Richard and Tim Smucker, who run the 107-year-old J.M. Smucker Co., defy conventional wisdom. A shared set of values keeps the family-owned business running smoothly. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
